Marketing Essentials Report: Analyzing Marketing in the Argos Retailer

This report provides a comprehensive overview of marketing essentials, using the Argos retailer as a primary example. It defines marketing, outlines its role in meeting consumer needs, and examines its relationship with various functional departments like HR and Research & Development. The report explores the development of marketing, including the rise of partner marketing and the use of mobile technology, as well as the role of marketing within a company to ensure survival, growth, and increase market share. It details the marketing processes, emphasizing the importance of widening the market and creating utility, and differentiates between B2B and B2C marketing approaches. The conclusion reiterates the significance of marketing essentials, highlighting the analysis of strategies and functions within Argos, referencing key academic sources like Kotler (2017) and others to support its findings.