Marketing Essentials Report: Examining the Role of Marketing at Argos

This report provides a comprehensive overview of marketing essentials, focusing on the retail giant, Argos. It begins with an introduction to marketing and its significance, followed by an in-depth analysis of the role of marketing in meeting consumer needs, widening market reach, and fostering organizational growth. The report explores various aspects of marketing, including the impact of external factors, the importance of meeting customer needs, ensuring organizational survival, and creating utility. It also examines the Argos marketing mix, including product, price, place, and promotion strategies. Furthermore, the report discusses the relationship between marketing and other departments, such as HR, customer service, and production, to illustrate the interconnectedness of marketing within the organization. The report concludes by emphasizing the importance of marketing in driving business success and meeting consumer demands, with references to relevant literature and online resources.

MARKETING ESSENTIALS

Table of Contents
MARKETING ESSENTIALS.........................................................................................................1
INTRODUCTION...........................................................................................................................3
ROLE OF MARKETING................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is defined as the immense and a glorious asset of any organisation or company and
business. the marketing will serve the purpose of enacting the essentials that will lift up the
company in terms of growth prospects (Kotler, 2017). The report deals with the marketing
essentials with regards to the retailer Argos.
ROLE OF MARKETING
Definition:
Marketing is the tool that is easily employed by the organisations in all the possible ways to
make their service available to the consumers. An organisation which is maintained by the
extravagant measures to become successful employs all the essentials. The Argos retailer uses
the platform of providing its product criteria in its websites with the access to directly contact the
crew. Some of the factors that are related to the roles and responsibilities are as follows:
Role of marketing:
Meets consumer needs and wants: The consumer needs are immense and the company makes
sure to meet the challenges associated with meeting the customer needs. The retailers ensures
that their products are worthy and the expectations of the consumer are met to the extent.
Widens market: the marketing tool will help the company to widen its approach in the market.
When the company is having a broad base in the marketing scenario then it is said to have a
growth (Dewi and Darma, 2019). the promotional activities will help the company to reach its
expectations of reaching many. The mass communication used by company Argos uses the
advertisements in the social media to make their product visible to the consumers.
Development of marketing:
Current trends:
Rise of partner marketing: the company choose measures and will come in partnership with the
existing firms in order to carry out the marketing. It is not just the product that is a concern,
when there is no marketing access, then the product is said to be of no use. Therefore, the
partnership marketing will help the company to simply expand its broadband.
Online marketing: the basic aspect that is more in use now a days is the method of adopting
policies that will bring the online availability of products to reach more reputation.
Future trends:

Mobile marketing: mobile usage is immense now therefore the company uses the technology in
order to carry out the mobile marketing which will be useful to the consumers (SHARKO).
Transparency: the transparency in knowing the consumer favourable products by taking their
feedbacks will develop relationship with the retailers in future.
Impact of external environment on marketing: there is greater demand for change. The
companies are using change management to withstand the external factors such as demographics,
social policies and the state of people.
Role of marketing:
The role of marketing: In the organisation there is an important and a crucial role that marketing
plays. Following are the major roles of marketing:
Meet customer needs and wants:
Marketing will help you analyse and identify the needs of the customer first up these are known
with the marketing strategies that the company adopt. The role of marketing in the company
Argos is to identify the domestic as well as the furniture needs of the consumers. On analysing
these needs the company produces and manufactures goods and help them reach the customers.
Ensures organisation survival growth and reputation:
Because of the customer retention the business service for a long run. There will be an increase
in market share with the consumer being perennial to the company. Marketing helps to achieve
targets and objectives in regards to the customer centric. Marketing with regards to Argos health
and satisfied the customers with their expectations.
Widens market:
With the objectives of advertising commerce sales promotion event marketing and PR the
promotion will reach remote areas. For the company are being one of the developing retailers the
advertisement and the campaign programs will help to maintain the image and the product.
Create utility:
Argos being one of the developing retailer in the United Kingdom the role of marketing function
will help to increase the product utility. Product utility is nothing but the ability to satisfy the
wants of the customer. Therefore there will probably be a growth trajectory that is it and once the
needs of the customers are met.

Better product offerings: true marketing the product offerings can be increased. In a company
like Argos marketing plays a major role in designing and managing product offerings. Services
are determined by intangibility and inseparability.
Marketing mix: the Argos marketing mix is a 4P strategy:
Product: the company moves with limited products with good quality in this 20th century. This
will prevent it from the wastage.
Price: Argos maintains a good relation with the sellers to get products at a lowest rate.
Place: the products of the company are available both online and offline across 850 store all over
UK.
Promotion: the company employs the various social media promotions through online banners
and the social media engagement.
Relationship with HR department
HRM in the organization Argos looks at selection and recruitment process followed by training
and professional element of employees. The role of marketing with respect to HRM is that the
marketing manager would help in the recruitment of marketing assistance and would help in
application forms to organize interviews.
Relationship with customer service provision.
Customer service provision and the company is said to be much into marketing. It helps in
maintaining the customer perception and addresses the feedbacks that were given by the
customers at regular intervals of time. The customer queries are recorded and the marketing will
help the company to track with the order and follow up with the tracking of purchases.
Relationship with production and operations logistics
The company Argos is known for furniture and other domestic good and is useful for the
customers marketing relationship with production department is sad that it helps in selling the
goods by maintaining the logistical data of the purchase related to customers.
CONCLUSION

The entire report deals with the marketing essentials that are adopted to justify the use of
marketing. Marketing is the tool that is adopted by the people in the organisation in order carry
out their trade in the best possible ways in order to reach more number of people. the chosen
company in this regards is Argos which is one of the best retailers in the United Kingdom. its
products are limited and the quality is maintained. The role of marketing in the company are
listed and the policies that are adopted are mentioned. The different aspects like analysis,
strategies and the functions will bring out the importance and the essence of marketing in the
company.

REFERENCES
Books and journals
Kotler, 2017. Marketing 4.0 do tradicional ao digital.
Dewi and Darma, 2019. The Role of Marketing & Competitive Intelligence In Industrial
Revolution 4.0. Jurnal Manajemen Bisnis. 16(1). pp.1-12.
SHARKO, Logistics and marketing support of innovative development of the enterprise.
Thabit and Raewf, 2018. The evaluation of marketing mix elements: A case study. International
Journal of Social Sciences & Educational Studies. 4(4).
Lahtinen and et.al, 2020. Long live the marketing mix. Testing the effectiveness of the
commercial marketing mix in a social marketing context. Journal of Social Marketing.
Online
Marketing: [ONLINE] Available through:< https://byjus.com/commerce/marketing-mix/>
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