Marketing Function and Interrelation Report for Argos, Semester 1

This report provides an overview of marketing essentials, focusing on the marketing function and its interrelation with other functional units within an organization, using Argos as a case study. The report begins with an introduction to Argos and its role in the UK and Ireland markets. It then delves into the roles and responsibilities of the marketing function, including concepts of marketing, current and future trends like social media marketing and AI shopping, and the structure of marketing functions. The report also outlines the marketing process and the interrelationship between marketing and other functional units such as human resources and finance. The conclusion emphasizes the importance of marketing for influencing consumer bases and maximizing market share. The report includes references to relevant marketing literature.

MARKETING ESSENTIALS

TABLE OF CONTENT
 Introduction
 Roles and responsibilities of marketing function
 Interrelationship of marketing with other functional units
 Conclusion
 References

INTRODUCTION
Argos is considered to be one of the growing as well as well known
catalogue retailer that is performing into Ireland, UK. Moreover, this is
also the Sainsbury’s subsidiary that is established in year 1972. The
aim of this presentation is to discuss the role of marketing by
understanding about marketing function and interrelation among
various functional organisational units.

ROLES AND RESPONSIBILITIES
OF MARKETING FUNCTION
According to American marketing association "Marketing
can be defined as a set of instructions activities and
different positions which can be followed by the
organisation in order to develop communicate deliver and
exchange different products and services within the
society by using the tools and techniques of marketing”.

CONCEPTS OF MARKETING
It is essential for organisation which is working within the
concept of marketing to use the current and future
trends which help in meeting the requirements. In
context of this it is identified that there are different
concepts and trends within the marketing which has to
be followed. These are helpful to Argo limited.

CURRENT AND FUTURE TRENDS
Current trends
 Social media marketing
 Advertising campaigns
Future trends
 AI shopping
 Visual search

MARKETING FUNCTIONS
 Marketing is essential function for organisation which follows a
structure in order to perform its functions in an appropriate manner.
In context of business organisation there are different functions
which are performed by the marketing. In order to perform this
function it requires an appropriate structure which is consisting of
different policies in accordance with the needs and requirement of
organisation. It is identified that the chosen organisation is using an
appropriate structure which involves various parts for stop some of
these segments are discussed below:

CONT…
•Marketing research
•Product development:

OVERVIEW OF MARKETING
PROCESS
In Process of marketing in world different stages which
have to be performed by the organisation in order to
achieve the business objectives as well as maintain
appropriate function and the marketing. In context of
chosen organisation it follow different stages of
marketing which has to be used according to a particular
process so that better results can be achieved. Some of
these stages are discussed below:

INTERRELATIONSHIP OF
MARKETING WITH OTHER
FUNCTIONAL UNITS
There is close relationship between marketing and other
function of organisation which can be identified below:

CONT…
 Interrelation between marketing and human resource.
 Interrelation between marketing and finance.

CONCLUSION
As per the above report, it have been concluded that
marketing is crucial for whole entity as this is one of the
essential procedures that aids business for influencing larger
consumers base as well as also ensures maximise market
share holding reflective sector of industries. In addition to
this, there are several functional units that are interrelated
with market units