Sales Management Report: Argos, Consumer Decisions & Marketing Plan

This report provides an overview of sales management, focusing on its key principles and techniques used for successful selling and customer relationship building, particularly within the context of Argos, a British retail organization. It discusses various aspects of sales management, including planning, controlling, and directing sales activities to achieve organizational goals. The report also touches upon lead generation strategies, differentiating between cold and warm leads, and emphasizes the importance of pitching and positioning products effectively. The conclusion highlights the role of sales management in enhancing organizational sales and suggests the importance of a supportive sales structure. The report references established marketing and management resources to support its analysis and findings. Desklib offers access to similar solved assignments and resources for students.

Sales Management

Content
Introduction
Marketing plan
Consumer decision making process
Implement of process
Conclusion
References

Introduction
Sales management refers to the process of planning, controlling and directing the process
for selecting actions and activities that are performed by sales force or employees.
In simple terms the process of sales of management refers to directing and
managing the sales force to accomplish quarterly or yearly targets within decided
time period. This also refers in accomplish of organisational goals and objectives in
minimum time period. The main aim of sales management is to increase
organisational revenue through increasing number of product and service sold. This
report is written from perspective of Argos which is a British retail organisation
and offering their products or services. in UK and Republic of Ireland.

Key principle and techniques that successfully used for selling
and contributing customer relationship
In the present scenario, there are various task and operations performed by management
which is leading organisation to complete work as per decided operations and
actions which are engage in strategy. Along with this at time of demonstrating a
project it is identified that for successful selling about organisation there are various
benefits are gained by management among which one of them is to introduce
innovative aspects to build positive relation that analyse application in selling
products for completing work with approach of determine and suggesting those
areas which enhance market or sector area for work.

Continue…
Cold leads- In present scenario, there are various leads generate to make easy in making
conversion. This refers to category that makes products and occasionally blog and
website. These often around internet and fill detail through email. This also interest
in making products and close reach to generate need with motive of product and
services. With people currently in right course that engage long term goals. In
context of Argos management consider that its cold calls are authorise and useful
for effective use of website and cookies. Closed up marketing and other progressive
firm capture more information that leads to generate online interest of individual
for retain in retail industry towards longer period.

Continue
Warm leads- There might be times when individuals are investigating a robotized lead
supporting framework, you are probably going to experience or experience a two-
way directional progression of data between Argos leads and your image. As your
robotized framework continues sending various sends to various approved sites and
blog entries, site treats, shut circle advertising, and other dynamic structures can be
catching valuable data about the leads through the online window. . The warm
leads are the individuals that have just demonstrated enthusiasm for an item or
administration either by looking at Argo site, following your business on different
web based life stages and joining on your open email pamphlet, regardless of
whether by a referral from a past customer, companion or potential lead.

Pitching and Positioning
This is essential to develop an elevator and sound pitch that is used for positioning
products for organisation in an easy manner. It refers that if an individual develop
effective position then it is easy to gain top position in market but to do this
properly management ensure that information which is provided must be clear and
sound.
Similarly, to develop positive perception it is essential for management to make
analyse that canvas and curves which are developed must be formulate with motive
of implementing positive mind-set that communicate effective positioning as per
analysis and establish need that includes sound map for multilevel structure. Argos
develop its needs and wants for formulating personal basis customers that mean in
increasing fast growing in unique way.

CONCLUSION
From the above report it is concluded that principle plays an important role in sales
that directly enhance sale of organisational products. Sales management and
department plays an essential role for buying, selling, managing and reporting of
products which are sold by organisation. In order to make long term sales it is
identified that sales structure support sale management for increasing its sales as
compare to competitors. Further, selling through concept is also included in report
that provides advantages for developing better techniques that enhances sales of
organisational products in market.

REFERENCES
Hollensen, S., 2019. Marketing management: A relationship approach. Pearson
Education.
Hudson, S. and Hudson, L., 2017. Marketing for tourism, hospitality & events: a
global & digital approach. Sage.
Kozlenkova, I.V., Samaha, S.A. and Palmatier, R.W., 2014. Resource-based theory
in marketing. Journal of the Academy of Marketing Science, 42(1), pp.1-21.

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