Business Plan Report: Ari Marketing Consultancy, London

This business plan outlines the strategic outline programme (SOP) for Ari, a marketing consultancy firm based in London, aiming to provide marketing consultancy services to both multinational companies and SMEs. The plan details the firm's purpose, which is value creation for clients through strong marketing strategies aligned with the market, considering macroeconomic analysis of the UK. The plan covers the strategic case, including organization overview, strategy, existing arrangements, business needs, potential scope and service requirements, benefits, risks, dependencies and constraints. The economic case addresses critical success factors and main options. The plan highlights the risks Ari faces, such as changes in laws, competition, economic downturn, and technological advancements. It also includes mitigation strategies for each risk. The plan covers the initial investment of £45,000, with a colleague investing £20,000, and outlines strategies for acquiring clients through integrated marketing communication, digital marketing, and print marketing. The plan also addresses potential benefits like revenue and market penetration, and the potential for scaling up investments in manpower, technology, and knowledge capital.