University Management Report: Aristocrat Leisure vs Fortescue Metals

This report provides a comparative analysis of Aristocrat Leisure Limited and Fortescue Metals Group, examining their mission and vision statements, organizational values, corporate social responsibility (CSR) initiatives, and stakeholder engagement. Aristocrat Leisure, a global gaming solutions provider, emphasizes innovation and customer happiness, while Fortescue, an iron ore producer, prioritizes being the safest and most profitable producer. The report highlights the companies' approaches to CSR, including Aristocrat's support for charities and Fortescue's commitment to social change and environmental responsibility. The analysis also covers stakeholder relationships, corporate governance, and the alignment of these elements with the companies' strategic objectives. The report references various academic sources to support the analysis and provide a comprehensive understanding of the management practices of these two companies.

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Introduction to Management
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Compare and contrast the two companies in relation to the following
1. A mission or vision statement
Aristocrat Leisure Limited is the company that is listed in ASX100 and is one of the leading
providers of gaming solutions in the world. They have licensed in around 240 gaming commands
and is operating in over 90 countries all over the globe in which a team of 3000 employees is
involved who are delivering the outstanding results by expanding the boundaries of innovation,
technology, and their creativity (Armstrong & Taylor, 2014).
The mission statement of this company is to accomplish the market at the global level and to
gain reputation in business excellence with the quality. Its main aim is to promote an
environment in which both growth and learning can occur by establishing the harmonious
relationship with the public. The vision of the company is to produce the product that lasts the
value to their clients by clearly and constantly issuing the goods of clients to their place on time
and safely. By doing so an atmosphere of honesty and integrity is created which will allow the
company to flourish in the long term (Aristocrat, 2017).
Fortescue Metals Group is an iron ore industry, which is leading globally and is recognized
mainly for its innovation, culture, and development of world class infrastructure that is leading
industry and the assets of mining in Western Australia and Pilbara. It was founded in the year
2003 a major iron ore deposits are discovered and developed by Fortescue and has constructed
few of the most important mines in the world (Mission & Vision, 2017).
It is now producing around 165 to 170 million tons of iron ore every year, so the company now
grown into the stage of one of the largest producers of iron ore globally and is mainly focused on
the company’s vision of being lower in cost, safe, and the most profitable producer of iron ore.
The operations of the company in the Pilbara will go on in four mine sites (Hill, Jones &
Schilling, 2014).
The key vision or the mission statement of the Fortescue Company is to be the safest, most
profitable, and the lowest cost producer of iron ore. In order to achieve this vision, the company
focuses on getting the best out of all people by making sure that the exceptional culture and
environment is maintained with their vision and values.

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The company works like a family where its culture will be guiding the actions and helps them to
succeed. They have a commitment to a single team and they think of the entire business in
everything that is done by them.
From all their statements, both the companies appear to meet the smart test.
2. Values of the organization
The Aristocrat is a company with ideas at its heart, which implies that there is an innovation that
is embedded into each and every feature of their business. Irrespective of what they design such
as sleek new cabinets, finest quality game content or award winning systems they will be
applying new thinking and creativity in delivering the gaming experience that is world’s greatest
every day (Kinicki et al., 2014).
The following are the values which are followed by the company for benefitting the clients and
to constantly focus on their mission and vision statements for having long term in the future on
the various aspects which include:
Happiness of customer: to deliver the positive attitude so that it would shape their future brighter
ahead
Fairness: It would be as wide ranging as their brand
Consistency in the quality: whatever they do innovatively, it is taken care that it is done in a
better way
Maintaining transparency: All rules are clearly followed where they take the complete
responsibility
Making continuous improvement: They have a commitment as a team and is coordinated with
word, heart, and mind
Innovation: The Company gathers all the information from the intellects and connects them
together for the best innovative outcome of the idea
Reliability: They would be realistic

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Commitment: They always do the best
The philosophy of Fortescue is simple. From all the assets of the company, one of the important
things that are valued most and is taken as the most powerful aspect are their people, which
means employees and staff and their culture in the office environment. If you become a part of
the Fortescue family, then you will be in a position to access the wide range of benefits which
are values given to the employees.
Embracing the innovation is the main value which is engrained deeply in the Fortescue Company
and is the key approach to their business since it is the first company in the entire Western
Australia that is involved in controlling the railway from external regions of operation and is the
first company all over the world to use the technology of autonomous haulage on a commercial
scale.
As a proud company in Western Australia, the company Fortescue gives value to its relationship
with the main stakeholders by employing together by managing positively and by creating
opportunities for the native people, they would build up communities for them, one of their
values is to protect the environment, and to strengthen the economy of Australia in a broad way.
The values of the companies are specific, measurable, achievable, realistic, and are delivered on
timely manner.
3. Corporate social responsibility or Sustainability
At Aristocrat as a part of corporate social responsibility they believe in giving back something
good to their communities at which they live and work by providing their support to the charities
which will be reflecting the values of Aristocrat and their 3000 employees all over the world.
Each and every employee is given encouragement in participating in the activities of fundraising
for their local region where they are given one day paid leave and is made available every year
so that they can volunteer and provide their support to the charity of their own choice (Muller,
2014).
Giving back will not help them in building better communities, but also sparks their passion and
the purpose in their employees. It can be noticed every time they feed homeless people, work in
the animal shelter or provide volunteer services to the charity (McKenna, 2017).

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The commitment of Aristocrat is to be socially responsible and to reflect the ethical, sustainable
business in the environmental initiatives. In this production of energy and programs of recycling,
proactive strategies for saving water and energy, following strict environmental controls while
manufacturing and maintaining the fuel efficiency in their vehicles.
The commitment of Fortescue is to deliver the social change in a positive way by contributing to
final shortcoming among the native people in the Pilbara, in the workplace by promoting
diversity and by addressing the challenges thrown by the environment such as changes in climate
is considered to be the important elements in the corporate social responsibility strategy of the
company (Suliman, Al-Khatib & Thomas, 2016).
The values of Fortescue sit at the top of the approach of the company to CSR. The values of
Fortescue will set the ethical and moral compass through which the company will be undertaking
its business. The essential standards are established by the code of conduct in personal and
corporate conduct and behavior which is expected from all the employees of Fortescue.
Fortescue approves or it has joined many voluntary initiatives formally in promoting the highest
level of standards with respect to CSR in which engagement with the United Nations Global
Compact is also included (Salib et al., 2015).
From the report, it has been analyzed that the CSR initiatives of Aristocrat and Fortescue is
realistic and timely apt and meets the smart test.
4. Stakeholders mentioned in their corporate statements
In this section, the stakeholders of Fortescue company are mentioned which are in line with the
statutory and regulatory obligations of the company. It has been predicted by the market that the
market share would be pursued by the multinationals ahead with respect to the total returns for
the shareholders and the public stakeholders.
For the long term success of Fortescue corporate governance that is effective is found to be the
critical element which is contributing to that. The internal and external stakeholders such as
board members and all levels of management along with public stakeholders they are committed
fully to maintaining and enhancing the corporate governance so that it can contribute to the
vision continuously as the safe, low cost, and most profitable producer of iron ore (Tai &

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Chuang, 2014). The Fortescue Company has the commitment to meeting the needs of the ASX
Corporate Governance Council Principles and Recommendations.
The Aristocrat Company has the commitment to working in partnership with governments,
regulators, and industries and the integrity with core values and respect for the people along with
the communities within which the company will be operating by underpinning the relationships
with all the stakeholders.
The offices of Aristocrat are located at various places such as Australia, Japan, South Africa,
USA, New Zealand, etc. Every individual will be focusing on fulfilling the requirements of
customers at various levels while the structure of global management will be driving the
innovation in business areas. Aristocrat working with stakeholders is known to enjoy outstanding
performance and well-earned reputation and has built the brand equity strongly all over the
world.
References
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Aristocrat | Gaming Technology | Poker Machines. 2017. Aristocrat | Gaming Technology | Poker
Machines. Retrieved 9 August 2017, from https://aristocrat.com/
Christopher, E., Laasch, O. and Roberts, J., 2016. New approaches to introduction to
management courses. Journal of Management Education, 40(3), pp.359-361.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning.
Kinicki, A., Williams, B.K., Scott-Ladd, B. and Perry, M., 2014. Management: A practical
introduction. McGraw-Hill Education Australia.

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Mission & Vision. (2017). Thearistocratgroup.com. Retrieved 9 August 2017, from
http://thearistocratgroup.com/mission-goal/
Muller, A., 2014. Corporate social responsibility. Wiley Encyclopedia of Management.
McKenna, C., 2017. Introduction from management consultant to psychological counsel.
Suliman, A.M., Al-Khatib, H.T. and Thomas, S.E., 2016. Corporate Social Responsibility.
Corporate Social Performance: Reflecting on the Past and Investing in the Future, p.15.
Salib, J., Sun, D., Wu, J., Wen, X. and Huang, C.C., 2015. Corporate Social Responsibilit
Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility. Ibusiness, 6(03), p.117.