Business Communication Analysis: Aristotle's Appeals and Digitization

This report delves into the core concepts of business communication, focusing on Aristotle's three appeals: ethos, pathos, and logos. It defines each appeal, explaining their roles in establishing credibility (ethos), evoking emotions (pathos), and employing logic (logos) to persuade audiences. The report emphasizes the importance of integrating these appeals in the modern digital era of business communication. It explores how ethos builds trust, pathos connects emotionally, and logos provides a rational basis for arguments. Furthermore, it provides practical examples to illustrate how each appeal can be applied effectively in various business communication scenarios, ensuring the message is both compelling and persuasive. The report also highlights the significance of these appeals in the context of persuasive speaking and writing, and how these principles can be used to enhance the overall effectiveness of communication strategies within organizations.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

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The assignment helps in analyzing the different appeals of Aristotle that includes
ethos, pathos and logos in the business communication process. The entire popularity
and the importance of these appeals require to be analyzed with presence in the era of
digitization of the process of the business communication.
The main aim and purpose of the entire report is to identify the relationship
between the three appeals that include ethos, pathos and logos. The critical applicability
is essential for the ethos, pathos and logos in such a manner that this will help the entire
business communication process in an effective manner.
The structure of the entire assignment includes the definitions of the three
different appeals that include pathos, ethos and logos in the process of business
communication. The popularity has to be understood, as this will help in digitization
phase in the business communication process.
Ethos is generated form Greek word that means character, which is used in order
to describe the different guiding beliefs as well as ideals in such a manner in the
community, ideology and nation. Ethos is the set of ideas as well as attitudes that is
associated with particular group of individuals or activity. Ethos helps in convincing the
individuals of the credibility of the different persuader (Shwom and Snyder 2015). Ethos
convinces the audiences with the help of the character and credibility. The ethos can be
developed by choosing an appropriate language that will help in making the audiences
aware about the particular topic. The proper level of vocabulary has to be adopted by
being unbiased about the different credibility and introducing the pedigree with proper
usage of grammar as well as syntax.
Pathos is known as emotional appeal that helps in analyzing the meaning that
has to be persuaded by the different audiences in such a manner that this will be
appealing to the audiences. The authors make the proper usage of the pathos that will
help in invoking sympathy from the different audiences. This will help in making the
audiences understand and feel the emotions of the author that is expressed by them. A
common usage of the pathos will help in drawing pity from the audiences and the anger
is inspired from different audiences in order to receive the prompt action. Pathos is

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Greek word that means experience and suffering and the words pathetic and empathy
are derived from the word pathos (White 2014).
Pathos can be developed with the usage of meaningful language, emotion-
evoking examples and the implied meanings as well. Pathos deal with the emotional
appeal of the audiences and the speakers in such a manner that this will help in drawing
the attention of the audiences towards the different aspects (Shwom and Snyder 2015).
Logos is known as appeal to logic as this means convincing the different
audiences with the usage of logic as well as reasons. In order to use logos, this would
help in citing different facts as well as figures along with literal analogies in such a
manner that this will help in closely describing the different inward thoughts. The word
logic is derived from logo and it helps in analyzing the different ways through which the
audiences can be persuaded.
The business communication in the modern era is defined as the different kinds
of information that is shared and expressed between different kind of individuals inside
as well as outside the organization (Men 2014). There has to be proper mixture of
ethos, pathos and logos in such a manner that it helps in reaping different kind of
benefits that will be commercial in nature. In the present era of the entire process of
business communication, the understanding as well as credibility plays an essential role
in the generation of the success in the process of business communication. Ethos help
in making the audiences understand about the different credibility of the speakers or the
character in the establishment of the persuasion. Ethos help in appealing ethical
behavior in such a manner that it helps in convincing the audiences of the different
arguments. The establishment of the pathos is essential in nature, as this will help in
understanding the persuasion (Hashim 2015).
For instance- Ethos has huge importance in business communication process as this
helps in establishing persuasion. While a speaker is speaking about a particular topic,
this is the responsibility of the speaker to attract the audiences in such a manner that
this will establish persuasion

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Secondly, pathos help in dealing with the speaker as this will help in emotionally
connecting with the audiences in a positive manner. This emotional influence will create
emotional affection of the different audiences towards gaining the common objective.
There can be different usage of language in such a manner that this can create
emotional reactions among the audiences (Charland et al. 2017).
For example- While a speaker is providing speech in the public, it is essential to
communicate the message in such a manner that this will create huge emotional
balance and attachment.
Lastly, logos is the important factor that has to be considered in such a manner
that this will appeal the intellect of the readers. Proper logic is essential in nature while
speakers are giving speech in public, as this will help the readers will feel smart in
nature (de Jong 2014).
For example- While a speaker is providing a speech in the public, it is essential in
nature to provide and use logic in such a manner that this will help in making the speech
powerful in nature. Logic is essential factor that will require symbolic action as to make
the speech powerful in nature.
Ethos, pathos and logos are essential in nature as it helps in making the entire
communication effective and efficient in nature. The credibility is essential in nature in
the business communication, as this helps in making the audiences understand the
meaning of the speech in an effective way (Bovee, Thill and Raina 2016). The proper
credibility and the persuasion is essential in nature in ethos, logos and pathos as this
will help in making the communication effective in nature. The logic is essential in nature
in the present era of business communication, as this will make the audiences create an
emotional balance between the speaker as well as audiences.

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References
Bovee, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Charland, G., Huang, H., Li, Y. and Li, Y., 2017. Ethos, pathos and logos—A typology
for analyzing tweeting comments in scholarly articles. iConference 2017 Proceedings.
de Jong, M.D., 2014. The Technical Communication Business Case: Value Added or
Social Responsibility?. Technical Communication, 61(1), pp.1-2.
Hashim, J., 2015. Information communication technology (ICT) adoption among SME
owners in Malaysia. International Journal of Business and Information, 2(2).
Men, L.R., 2014. Strategic internal communication: Transformational leadership,
communication channels, and employee satisfaction. Management Communication
Quarterly, 28(2), pp.264-284.
Shwom, B.G. and Snyder, L.G., 2015. Business communication: Polishing your
professional presence. Pearson.
Tourish, D., 2014. Leadership, more or less? A processual, communication perspective
on the role of agency in leadership theory. Leadership, 10(1), pp.79-98.
White, M.S., 2014. AN INTER-DISCIPLINARY LANGUAGE FOR INTER-
DISCIPLINARY COMMUNICATION: ACADEMIC GLOBALIZATION, ETHOS, PATHOS,
AND LOGOS. Systemics, Cybernetics and Informatics, p.27.