Retail Management Assignment: A Comparative Study of Aritzia & Ardene

This assignment is a comparative analysis of the retail management strategies of two Canadian merchandise retailers, Aritzia and Ardene. The study utilizes the 7Ps of the marketing mix to understand and evaluate their strategic retail plans. The report examines the product offerings, pricing strategies, placement, promotional activities, people management, processes, and physical environments of both companies. A detailed comparison table highlights the key differences and similarities in their approaches. The conclusion synthesizes the findings and offers recommendations for enhancing the retail strategies of both Aritzia and Ardene. The report provides insights into how these retailers apply the 7Ps framework to their business operations.