MGMT1101 Research and Analysis: Aritzia Case Study

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Aritzia- Women Shopping Company
First Name:
Last Name:
MGMT1101: Research and Analysis Paper- Part II
Instructor’s Name:
Date of Submission:

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Introduction
Following the Research and Analysis Part- I, Part II will be mentioning the SWOT analysis and
environmental constraints of the chosen organization “Aritzia”. Aritzia is an online women
shopping brand. It is a fashion brand for the ladies ages 15-30. This brand is meant for the elite
class ladies and girls. Aritzia started its business in the year 1984. Further, the shareholders,
organization structure and design along with the theories and strategies used for motivating
employees will be discussed. Further, recommendation will be mentioned to improve the
business. Control strategies will be discussed which Aritzia uses to monitor its plans and
activities.

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SWOT Analysis
The strengths which Aritzia has are:-
Highly trained and professional designers-The designers at Aritzia are highly trained and are
professional. They are aware of the modern fashion and also have a good knowledge about the
fabrics and materials. They are highly creative and innovative (Aritzia, 2019). The designers
produce their own dress materials for the people. To take advantage of the designers, Aritzia can
create more unique and innovative stuff which will help in increasing more customers to the
stores.
The weakness of Aritzia is-
Only producing women clothes and accessories- Being a famous brand, Aritzia only produces
clothes which are made for women. All the accessories are created for women(Aritzia, 2019).
This can slow down the growth of the company. This weakness can be improvised if the brand
starts manufacturing clothes and other accessories for men and kids also. If the consumer sees
that Aritzia sells men’s accessories also, that would increase the sales of the company. Not only
this;wearing a brand like Aritzia can be dream come true for many males in the society.
Threats to Aritzia is-
With the introduction to new media, there are advantages and disadvantages both. The threat is
that anybody can copy the idea of the website and can create a duplicate website to defame the
organization. Also, cyber hacking will be promoted. Anyone can get access to the financial and
personal accounts of the website. To recover this threat, Aritzia should provide only that much
information which the people should know. Keep all the documents confidential and private.

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Opportunities that Aritzia get-
Being a women company, Tanzania can promote itself on various social media platforms. There
are so many organizations that work for women. It will create a good impression in the minds of
the people.Also, promotion can be done in newspapers, radios and televisions about the brand,
what they work for, what are the services provided and to whom. This promotion will help in
increasing the customers.
Environmental Constraints
Aritzia specific environment defines its suppliers, customers and competitors.The customers of
Aritzia are young women and ladies. Elite young ladies and women because Aritzia is an elite
class brand(Aritzia, 2019).The competitors of Aritzia are the other elite brands like H&M, GAP
and Barneys New York.Specific plans and Strategies should be done in order to maintain the
competition in the market.Aritzia is a world-wide famous clothing brand. As it operates globally,
several macro environmental factors are also covered. The PESTEL analysis of Aritzia says that-
Political- Aritzia plans its strategies after reviewing the Government policies and guidelines.
Economic- All the policies relating to trade, exports and imports and done according the macro
environment.
Social- Aritzia is a complete women fashion brand. It produces all the accessories which are
produced for the women ages 15 to 30 (Song, et. al, 2017).
Technological- Aritzia uses all the machines and new media instruments for the production and
promotion of the clothes and accessories.

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Environmental-Aritzia involves itself for the conservation of the environment.Production of
clothes is done under eco-friendly equipment(Song, et. al, 2017).
Legal-All the consumer’s rights are legally protected by the Aritzia.
Shareholders
There is a simple philosophy that the shareholders of Aritzia follow. The shareholders produce
clothes and accessories for women and sell them under the name of Aritzia.The shareholders use
this brand as this is the most loved brand in Canada and is growing worldwide as well(Aritzia,
2019). Countries like North America and United States loves the brand and its products. The
main aim of the shareholder is to increase the experience of shopping among the new customers.
Aritzia sell their products in 80 retail stores(Aritzia, 2019).
Organizational Structure and Design
Shipping Department- The customers are provided complete tracking record of their product
with the estimated date of arrival.
Returns Department- Returns department is responsible for handling the return and exchange for
a product. If the customer wants to return a product, then the requests are accepted by the
department and further the procedure is followed (Aritzia, 2019).
Sales Department- All the payments are done under the supervision of Sales department. The
sales department is responsible for processing of the request and handling the transaction online.
The information about the transactions is highly private and confidential(Aritzia, 2019).

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Tracking Departments- Tracking department is responsible for providing the information about
the order to the customer.
Regional Departments- Regional Departments are responsible for supervising the activities of the
branches. There are 80 retail stores of Aritzia. To manage the activities there, regional presidents
are appointed who manages all the activities(Aritzia, 2019).
Motivating Employees
Motivation of the employees is very important in any organization. Even a famous brand might
face a scenario where the employees might get disappointed.The scenario can be less sales and
profits which can lead to the downfall of the morale of the employees. At this time, a company
should motivate the staff members and the employees. The motivation and encouragement would
help in strengthening the employees and encouraging them to work harder.
In my opinion, the correct motivation which Aritzia should use in case they face such scenario is
Maslow Theory of Needs. Maslow theory of needs says that the employee should be provided
with basic needs which motivate him to work hard. These needs are psychological needs, safety
and security needs which define the safety of job and income, belongingness and love needs,
self-esteem needs and self-actualization needs (Milheim, 2012).
Recommendations
Aritzia needs to produce products for men also. It is a famous elite class women brand which for
age 15 to 30.As it is a elite class brand, there are many people who can’t afford to purchase the
clothes and accessories produced by Aritzia. Therefore, some products should be produced for
the middle-class people as well. This will help in gaining more popularity worldwide.Aritzia

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should promote them on various social media platforms. Official websites are not enough for
promotion. New media instruments like Television, Blogs, Online advertising and much more.
Employees should be motivated and encouraged to work hard. Aritzia is known for the highly
qualified and trained staff designer staff. This can help in the growth of the company. Talent and
creativity of the designer should be used in a way that can improve the status of the company.
Controls and Recommendations
There are some controls which the company exercises in order to evaluate the growth. These
controls are important in knowing the current scenario and what can be done for the
improvement. The controls are; Feedforward, Concurrent and Feedback Controls. Feedforward
Controls are those controls which are exercised before the actual problem occurs. These controls
help in calculating and solving the assumption that could cause the problem (Mymanagement,
2012). Concurrent Control- This control is exercised when the activity is in progress. All the
problems are highlighted and are corrected accordingly (Mymanagement, 2012).
In my opinion, Aritzia is performing Concurrent and Feedback Controls. Aritzia seeks the
feedback from the customers and ask for their feedback. The changes are then made according to
the customer’s preferences.
Conclusion
The report was about the SWOT analysis of the famous women fashion brand named Aritzia.
Also, the environmental constraints are discussed along with the organizational structure and
design. Further, the shareholders and the motivational theories which Aritzia practises are also
discussed in the report. Also, the controls that Aritzia practises to evaluate the growth are also
discussed.

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References
Aritzia, (2019). About Aritzia. [Online]. Aritzia. Available at -
https://www.aritzia.com/intl/en/accessories/shoes [Accessed on 5th August, 2019].
Mymanagement, (2012). Explain feedforward, concurrent, and feedback controls and provide an
example for each one [Online]. Mymanagement. Available at -
http://myllurmanagement.blogspot.com/2012/08/control-feedforward-concurrent-feedback.html
[Accessed on 5th August, 2019].
Milheim, K.L. (2012). Toward a Better Experience: Examining Student Needs in the Online
Classroom through Maslow’s Hierarchy of Needs Model. Journal of Online Learning and
Teaching 8(2). PP. 139-171.
Song, J., Sun, Y., Jin, L. (2017). PESTEL analysis of the development of the waste-to-energy
incineration industry in China.Journal of Online Learning and Teaching 1(80). PP.276-289.