Business Report: Arla Foods' International Expansion into China

This report provides an in-depth analysis of Arla Foods' international business strategy, specifically focusing on its expansion into the Chinese market. It begins with an executive summary and table of contents, followed by an introduction outlining the scope of international business and the selection of Arla Foods as a case study. The main body of the report examines the business drivers behind the company's expansion, utilizing PESTLE and Porter's Five Forces models to assess political, economic, social, technological, legal, and environmental factors, as well as competitive forces. The report also addresses trade barriers, cultural considerations, ethical and social issues, and expansion methods. It discusses the challenges of navigating trade regulations, cultural preferences, and ethical dilemmas in the Chinese market. Finally, the report concludes by summarizing key findings and offering recommendations for Arla Foods' successful market entry and sustained growth in China. The report also offers insights on the company's use of UHT technology and its target market of children aged 3-11.