Armadillo Plates Business Plan: Restaurant Startup in Adelaide, AU

This document presents a comprehensive business plan for Armadillo Plates, a proposed traditional-style restaurant in Adelaide, Australia. Part A of the plan covers essential aspects such as the business summary, detailing the company's concept, target market, future goals, and financial overview. It further elaborates on the business itself, including registration details, premises, organizational structure, management, key personnel, products and services, innovation, insurance, risk management, legal considerations, operations, and a sustainability plan. A thorough market analysis follows, incorporating market research, target customer identification, industry analysis, a SWOT analysis, and competitor assessment, culminating in advertisement and sales strategies. The plan also outlines the company's vision and mission statements, goals, objectives, and an action plan for the future. Finally, it presents a detailed financial review, including key assumptions, start-up costs, balance sheet forecasts, profit and loss forecasts, and expected cash flow. Part B provides answers to specific questions related to the business plan. Desklib provides students with access to a wide array of solved assignments and past papers.

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Authors Note
Course ID

1BUSINESS PLAN
Table of Contents
Part A:........................................................................................................................................4
1: Summary:...............................................................................................................................4
The Business:.........................................................................................................................4
The Market:............................................................................................................................4
The Future:.............................................................................................................................4
The Finance:...........................................................................................................................4
2: The Business:.........................................................................................................................5
Business details:.....................................................................................................................5
Registration details:................................................................................................................5
Business premises:.................................................................................................................5
Organizational Chart:.............................................................................................................5
Management and Ownership:................................................................................................6
Key personnel:.......................................................................................................................6
Products/Services:..................................................................................................................7
Innovation:.............................................................................................................................7
Insurance:...............................................................................................................................8
Risk Management:.................................................................................................................8
Legal considerations:.............................................................................................................8
Operations:.............................................................................................................................8
Sustainability plan:.................................................................................................................9

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3: The Market:..........................................................................................................................10
Market research:...................................................................................................................10
Market Targets:....................................................................................................................10
Industry Analysis:................................................................................................................11
Your Customers:..................................................................................................................11
SWOT Analysis:..................................................................................................................12
Your Competitors:................................................................................................................12
Advertisement and Sales:.....................................................................................................13
4: The Future:...........................................................................................................................13
Vision Statement:.................................................................................................................13
Mission Statement................................................................................................................13
Goals/Objectives:.................................................................................................................13
Action Plan:..........................................................................................................................14
5: The Finance:.........................................................................................................................14
Key assumptions & Financial review:.................................................................................14
Assumptions:........................................................................................................................14
Start Up Costs:.....................................................................................................................15
Balance Sheet forecast:........................................................................................................17
Profit and loss forecast:........................................................................................................18
Expected Cash flow:............................................................................................................19
Part B:.......................................................................................................................................20

3BUSINESS PLAN
Answer to 1:.............................................................................................................................20
Answer to 2:.............................................................................................................................20
Answer to 3:.............................................................................................................................20
Answer to 4:.............................................................................................................................21
Answer to 5:.............................................................................................................................21
Answer to 6:.............................................................................................................................21
References:...............................................................................................................................22

4BUSINESS PLAN
Part A:
1: Summary:
The Business:
Armadillo Plates would be the nearby owned traditional style restaurant outlet that
would be positioning itself as the domestically franchise all through its creativity approach
towards the company’s image. Armadillo Plates would be providing a combination of
excellent value pricing food inside the fun packaging atmosphere.
The Market:
In the present day highly competitive market, it has become very difficult to
differentiate the restaurant outlets from one another. Adelaide, a city state of Australia is
presently becoming the metropolis for new economic growth (Lounsbury et al. 2019). With
greater than 12 million visitors on an annual basis particularly from the Asia-pacific nations,
Australia’s restaurant sector presently offers plenty of opportunity.
The Future:
The main goal of the Armadillo Plates is to currently start with one outlet however
upon gaining success it would look forward to add one more outlet in order to strive in the
local restaurant industry.
The Finance:
Armadillo Plates would be privately held by the owners. Presently, the company will
operate under the sole proprietorship with the owner’s contribution of $100,000 and a bank
loan of $100,000 would be obtained to fund business operations.

5BUSINESS PLAN
2: The Business:
Business details:
Armadillo Plates would be located at the 78 Penfold RD, in Adelaide. The restaurant
would be entirely owned and operated by the proprietor with wide variety of home style
classic foods ranging from mashed potatoes to patty meats and pot roasts to vanilla ice-
creams.
Registration details:
The registration details include the following;
a. Proof of possession of premises (Rental Agreement)
b. Certification of Incorporation
c. Health NOC (No-Objection Certificate)
d. Australian Business Number (ABN)
Business premises:
The business premises would be located at West Roads Shopping Center with a 3,400
square foot premises. The restaurant would be located at the major traffic areas of Penfold
RD.
Organizational Chart:
The organization chart of Armadillo Plates represents the individual working
employees that forms the part of restaurant staff together with owners and managers.

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Figure 1: Figure demonstrating Organization Chart
(Source: As Created by Author)
Management and Ownership:
The proprietor would practice a strong management process to implement control
over the costs and assure the quality of foods. The management of the restaurant would
include the daily order guide, weekly inventory guide and daily tracking of inventory to make
sure that designated products are accounted appropriately.
Key personnel:
Armadillo Plates anticipates to hire 20 employees. An effective interview procedure
would be developed to recruit the staff with highly qualified personnel for each position.

7BUSINESS PLAN
Positions No. Of Employees
General manager 1
Ass Manager 1
Cashier 1
Line Cooks 3
Prep Cooks 2
Service Staffs 5
Dishwashers 2
Accountant 1
Sales Agent 1
Catering Employees 3
Total Employees 20
Products/Services:
The key products of Armadillo Plates are as follows;
a. Broasted Chicken
b. Pot Roasts
c. Pork Chops
d. Hamburgers
e. Pesto mayo
f. Belgian fries
g. Korean BBQ
h. Garlic Dip
i. Italian sodas
j. Fresin Fries
Innovation:
The innovation of Armadillo Plates would include the signature sauces from
Indonesia. The business would also look forward to introduce innovative packaging that
would include the single cone with the cup that would reserve for dipping sauce.

8BUSINESS PLAN
Insurance:
Armadillo Plates would insure its property coverage to assure uninterrupted business
operations. A general commercial general liability insurance would be taken by the company
to cover its assets on the premises (Piperopoulos 2016).
Risk Management:
To help the success of Armadillo Plates, the owners has recognized the risk management
strategies of doing their business. The risk management strategies are as follows;
a. Property protection: This strategy includes the combination of commercial cooking
operations. The owners would implement appropriate measures to protect the property
from malfunctions of HVAC (Heating, ventilation and air conditions).
b. Facility equipment and building system: This would include the optimum
maintenance and servicing of processing and refrigeration system that are critical to
operations and food inventory.
c. Employer liability- health and safety: The health, safety and welfare act would be
implemented that would require the employer to perform risk assessment of the
workplace routinely to help in mitigating risks that would harm employees.
Legal considerations:
Armadillo Plates would be organized as the sole proprietorship business that would be
entirely owned and functioned by the owner. Armadillo Plates will be registered under the
Australian Business Register.
Operations:
The restaurant will be operating seven days a week to offer local patrons with lunch
and dinner. The business operation schedule would be written in a way that it would allow to
increase or decrease the hourly labour based on the sales volume for maintaining consistency

9BUSINESS PLAN
with cost. The restaurant would be open for seven days a week with the working hours given
below;
Sustainability plan:
The below stated are the three stage of sustainability that would be followed at Armadillo
Plates;
a. Improving efficiency: Energy efficient water heating would be followed to help
improving the efficiency on saving the future bills.
b. Waste reduction: To be successful Armadillo Plates would implement waste
reduction strategies (Storey 2016). This includes recycling and composting programs
to improve waste reduction.
c. Sustainable buying habits: The sustainable buying habits would include the
purchase decision from the locally grown source ingredients.

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Figure 2: Sustainability Plan
(Source: As Created by Author)
3: The Market:
Market research:
As per the recent public research 80% of the patrons have been interviewed and they
have liked the traditional meal for lunch and dinner. There are customers that have preferred
very much or loved traditional foods (Burns 2016). As per survey majority of the customers
prefer strolling around shopping district and require quick bite to accommodate their
activities. The white collars workers have preferred chicken, hamburger, pizza and fast food
for their vicinity. The survey reveals that eating out is still the common habit of life for the
patrons.
Market Targets:
The Armadillo Plates aims to meet the demand of bulk of teenagers and youngsters as
well as it would target families. The primary strategy is to target the age group of 15 to 25
Improving
Efficiency
Waste
reduction
Sustainable
buying
habits

11BUSINESS PLAN
years where brand creation efforts would take place (Burns and Dewhurst 2016). The
secondary target customers would include the age group of 25 and 37 years that are heavy
restaurant users group.
Industry Analysis:
The industry analysis is completely based on the Standard Industry Code. The
Australian industry consists of the establishment that are mainly involved in offering food
services to the patrons that order and liked to be served while seated. The restaurant industry
demographics, customer tastes and personal income drive the demand (Lipset 2018). The
larger companies have the advantage in purchasing, financing and marketing. The industry
shows that the average annual sales ranges $860,000 for the restaurants.
Mc Donalds YUM Brands Olive Gardens Red lobster
0
5000000
10000000
15000000
20000000
25000000
30000000
35000000
40000000
45000000
0%
10%
20%
30%
40%
50%
60%
70%$42,240,000.00
$11,520,000.00
$640,000.00
$9,600,000.00
Industry Participants
Figure 3: Industry Analysis
(Source: As Created by Author)
Your Customers:
The customers include;
a. Office goers