This report provides a comprehensive strategic management analysis for Armani Business Solutions, a business consultancy firm based in Uganda, focusing on its potential expansion into the UK market. It begins with an executive summary outlining the importance of strategic management in achieving company goals. The report delves into internal and external analyses of the UK market, utilizing PESTLE and SWOT frameworks to identify strengths, weaknesses, opportunities, and threats. It then explores three market entry modes – exporting, licensing, and joint ventures – evaluating their suitability for Armani Business Solutions. Furthermore, the report discusses the application of Porter's generic strategies to determine competitive advantages and concludes with the development of a strategic business plan, encompassing objectives, competitive analysis, and sales/marketing strategies to measure success. The report aims to provide actionable recommendations for Armani Business Solutions' strategic growth in the UK market.
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