MGMT20143 Think Big: Arnott's Supplement Biscuits Pitch Presentation

This presentation addresses the backlash from Arnott's Biscuits Limited customers regarding changes to their products and proposes a strategy for introducing 'supplement biscuits' using social media. It highlights the importance of social media platforms like Twitter and Pinterest in promoting the new product, conveying the purpose behind the changes, and engaging effectively with customers. The presentation emphasizes the benefits of Twitter, such as increased website traffic, networking, and feedback generation, as well as the advantages of Pinterest, including increased awareness, lead generation, and sales. It also references a study on developing healthy biscuits to support the idea of modifying traditional biscuits into healthier options. The presentation concludes by underscoring the intention behind the change, which is to offer customers healthier biscuit options and cater to a wider audience, including health-conscious consumers.

( A N E W I D E A : S U P P L E M E N T B I S C U I T S )
THINK BIG

Background of the presentation
The presentation is for addressing to the recent backlash from
customers of Arnott's Biscuits Limited, so that, the creative idea
of supplement biscuits are not soiled by
This covers the importance of social media in promoting the
concern behind the change which is the supplement biscuits
It is also for generating a buzz for products, so that, investors
feel like investing in the business

How to deal
with a
backlash?
The image shows
that social media is a
good way to respond
to the backlash.
(Inversini &
Masiero, 2014)

Describing the issue again
A sudden change in the packaging, flavor and
all of Arnott's Biscuits had attracted backlash
from customers
Customers also commented on the social
media sites
They are uncertain with the change

Suggested
social media
sites
Social media sites
such as Twitter and
Pinterest can be
really helpful in
promoting the idea.
(Daugherty &
Hoffman, 2014)

Benefits of Twitter
Increase the website traffic
Network
Socializing the content
Communication
Improve the chance of purchase
Reach a much wider audience
Feedback generation
(West, Moore & Barry, 2015)

Benefits of
Twitter
continued…

Advantages of Pinterest
Increased awareness
Additional traffic for blog
Generation of new leads
Increased sales
(Wilkinson et al., 2016)

Advantages
of Pinterest
continued…
The image just
describes the
conversion of visits
into the potential
leads.
(Ferguson & Greer,
2015)

Conveying the purpose behind the
change
Change was made after learning a lesson
from the backlash on Arnotts for suddenly
changing the overall look of the biscuits
It was intended that mistakes are not
repeated
Hence, the changes such as ‘supplement
biscuits’, the concept was being introduced
Missed to effectively engage with customers
Now, that will also be done with the proposed
promotion on Twitter and Pinterest

Purpose was to offer customers the healthy biscuits
Change was for bringing the healthy biscuits
Healthy biscuits can be loved by a wider audience
It serves the motivating factors for purchase for those who are skinny and also ones
who carry the obesity
(Alam et al., 2014)

Examining the commitments made by Arnott's
Biscuits Limited
The study conducted in the article “Development of a healthy biscuit:
an alternative approach to biscuit manufacture” states the possibility
of modifying the traditional biscuits into healthy diets
(Boobier, Baker & Davies, 2006)