Marketing Report: Comprehensive SWOT Analysis of Arnotts Company

This report presents a SWOT analysis of Arnotts, a leading company in the Australian market. It begins by identifying Arnotts' internal strengths, such as its market leadership, diverse product offerings, and emphasis on consumer trends, and weaknesses, including competition, limited global presence, and pricing concerns. The analysis then explores external opportunities, including global expansion and product innovation, and threats, such as rising commodity costs and competition. Recommendations are provided, focusing on targeting specific customer segments, implementing effective marketing strategies, and optimizing pricing. The report concludes by emphasizing the importance of adapting marketing strategies to achieve organizational goals and maintain a competitive edge. The references cited support the findings and recommendations presented throughout the analysis.

Running Head: Introduction to marketing
Introduction to marketing

Introduction to marketing
Contents
Arnotts SWOT Analysis Framework...........................................................................................................2
1.) Internal Factors............................................................................................................................2
Strength...............................................................................................................................................2
Weaknesses.........................................................................................................................................2
2.) External Factors...........................................................................................................................3
Opportunities.......................................................................................................................................3
Threats.................................................................................................................................................3
Recommendation.........................................................................................................................................4
Conclusion...................................................................................................................................................4
References...................................................................................................................................................5

Introduction to marketing
Arnotts SWOT Analysis Framework
1.) Internal Factors
Strength
The company is considered as a leader of the Australian market industry. It offers a variety of
products to the customers. The major strength of the company is that it gives main emphasis on
responding to the trends in the market. The company takes into consideration the needs and
wants of the consumers and also offers delicious food. The company has a large workforce who
is dedicated towards the work. The best ingredients are used by the company. By carrying
strength it is analyzed that the company has attained the large market share and is one of the
recognized brand in the market (Payne, Frow and Eggert, 2017).
Weaknesses
The weakness that is faced by the company is related with the level of competition. The level of
competition in the market is enhancing day by day. The company has a small market share

Introduction to marketing
outside Australia. Also it faces difficulty in collecting the feedback of customers. The
competitors of the company like nestle has a large market share by taking into consideration
various countries. Another weakness is related with the price of the product that is offered to the
consumers. The products that are offered have a high price if comparison is made with the other
brands that are available in the market (Scott, Ho, Dey and Talluri, 2015).
2.) External Factors
Opportunities
There are various opportunities that are available in the market for the company. Arnott’s has a
great opportunity to enhance the operations globally. The opportunities are available in china and
India. The company can easily expand its operations and can attain the profitability in a proper
way. The next element is concerned with innovation of the product. By innovation the company
can enhance its sale in the market and can attract customers towards the product (Winata, Mia
and Langmann, 2016). The company can also enhance the efficiency by taking into consideration
effective systems and technologies. By considering the updated technology the company can
easily attain the profitability of the organization. Arnott is a company that can enhance its market
share by enhancing the segment concerned with cereal and breakfast. The company gives main
focus on the cost saving technique so that enhancement can be seen in the saving pattern. The
updated technology is very necessary to be taken into consideration by the company (Bernroider
and Schmöllerl, 2013).
Threats
The company faces threat that is related with the cost of the commodity. With the increase in the
price of the agriculture commodity like wheat or food oils it gives direct impact on the price of
the commodity that is offered by the company. When the price of the product increases the
consumers think twice at the time of purchasing the item. So it directly gives impact on the
profitability of the organization. It is also analyzed that just because of the net profit outcome the
sale of the company product is decreased last year. Company also faces a strong competition in
the market. As it is seen that the price of the product is high, so the company has to face a pricing
pressure from the competitors (Razavian, Turetken and Vanderfeesten, 2016). The strong
competition level that is faced by the company is from Kraft. As the main threat of the company

Introduction to marketing
is that the products can be replaced by less expensive products that are offered by the different
companies. The price of the product plays a great role to change the mindset of the consumers.
Recommendation
For introducing or promoting the product in the market the company should target the middle
and upper class customers and also give main emphasis on children under the age of 12. The new
product that is “shape” should be introduced in the market by considering effective marketing
strategies. The company should also give main focus on the pricing strategy so that the products
can be availed by the consumers in a proper way. The positioning of the product should be done
by taking into consideration the heath of the customers. The prices should be minimized so that
every class of people can buy the product (Zentes, Morschett and Schramm-Klein, 2017).
Conclusion
So, it is concluded that the company should give main emphasis on pricing strategy so that the
product can be availed by the consumers of every class. For introducing the product in the
market it is very essential that effective marketing strategies should be taken into consideration.
To compete with the competitors the marketing strategies like promotion should be considered
by the company, so that the goals and objectives of the organization can be easily achieved.

Introduction to marketing
References
Bernroider, E.W. and Schmöllerl, P., 2013. A technological, organisational, and environmental
analysis of decision making methodologies and satisfaction in the context of IT induced business
transformations. European Journal of Operational Research, 224(1), pp.141-153.
Payne, A., Frow, P. and Eggert, A., 2017. The customer value proposition: evolution,
development, and application in marketing. Journal of the Academy of Marketing Science, pp.1-
23.
Razavian, M., Turetken, O. and Vanderfeesten, I., 2016, September. When cognitive biases lead
to business process management issues. In International Conference on Business Process
Management (pp. 147-156). Springer, Cham.
Scott, J., Ho, W., Dey, P.K. and Talluri, S., 2015. A decision support system for supplier
selection and order allocation in stochastic, multi-stakeholder and multi-criteria
environments. International Journal of Production Economics, 166, pp.226-237.
Winata, L., Mia, L. and Langmann, C., 2016. Strategic Alliance, Information and
Communication Technology, and Customer-Related Performance: The Role of Industry
Characteristics. Contemporary Management Research, 12(3), p.337.
Zentes, J., Morschett, D. and Schramm-Klein, H., 2017. Retail Branding and Positioning.
In Strategic Retail Management (pp. 185-206). Springer Fachmedien Wiesbaden.