Strategic Plan Project: Aromas Coffee Roasters - Business Development

This project presents a strategic plan for Aromas Coffee Roasters, focusing on business development. It begins with the company's mission, which emphasizes providing high-quality coffee experiences, and its vision of treating customers as family. The plan includes an analysis of the organization's values, competitor strengths and weaknesses, and a detailed SWOT analysis. The SWOT analysis examines Aromas Coffee Roasters' strengths (e.g., effective growth strategies, employee treatment), weaknesses (e.g., high product prices, dependence on coffee bean prices), opportunities (e.g., new product introductions, co-branding), and threats (e.g., affordable competitors, socio-cultural shifts). The plan then outlines strategic objectives, such as transferring competencies internationally, and strategies, including hedging to manage input costs. It also assigns priorities, timeframes, responsible parties, and measurable performance indicators for these strategies. The project concludes with a discussion of due diligence and a bibliography of cited sources.

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Table of Contents
Assessment Task (1) Project work...............................................................................................................2
Introduction.............................................................................................................................................2
Vision and mission..................................................................................................................................2
Organizational value................................................................................................................................2
Competitors strength and weakness.........................................................................................................2
SWOT analysis of Aromas Coffee Roasters – Murarrie..........................................................................3
Document relevant research and background for inclusion within the strategic plan..............................4
Strategic objectives and strategies for future...........................................................................................4
Assign priority, timeframes, responsible parties, and measurable performance indicators......................5
Due diligence...........................................................................................................................................5
Conclusion...............................................................................................................................................5
Bibliography................................................................................................................................................6

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Assessment Task (1) Project work
Introduction
Business plan for Aromas Coffee Roasters – Murarrie has been covered within the following
discussion through organization vision, mission, and values. It further includes the organization's
SWOT analysis and competitor’s strengths and weaknesses. This discussion also covers the
strategic objectives with future strategies.
Vision and mission
 Mission
The mission of the Aromas Coffee Roasters – Murarrie is to provide coffee connoisseurs through
a broad array of choices that satisfy discriminating palates. The mission statement of the
organization includes providing the ultimate experience of coffee with high-quality products
through the support of staff.
 Vision
The vision of the Aromas Coffee Roasters – Murarrie is to treat people as a family, become loyal
and provide all the effective services and products to customers.
Organizational value
Aromas Coffee Roasters – Murarrie has the values to act with courage, challenge the status quo
and find new ways to grow the organization and each other. It also includes a culture of warmth
and belonging at which everyone is welcomed (Frigo & Anderson, 2011). Being present,
connecting through respect, dignity, and transparency. Deliver best within all activities by
holding the organization accountable for results.
Competitors strength and weakness
Competitors of Aromas Coffee Roasters – Murarrie is Manchester Press, sublime coffee roaster,
and origin espresso.
 Strength

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The strength of the competitors is that they all have a growing population of loyal customers that
added stability within the organizations. The global chain of supply of these competitors
strengthens by supporting operations. These competitors diversify businesses by the
development or acquisition of subsidiaries.
 Weakness
These competitors also have weaknesses due to the high price points that maximize margins of
profit but decrease the affordability of the product. This is a weakness as limits the market share
of organization within the areas that hold lower disposable incomes.
SWOT analysis of Aromas Coffee Roasters – Murarrie
 Strength
Aromas Coffee Roasters – Murarrie profits go straight back by expanding the business. This
presents that the organization has an effectively planned strategy of growth that looks to be
functioning for them. This organization is known for the effective treatment of employees and
wins many awards (Ferraresi, et al., 2012). It regularly introduces many technologies to provide
customers valued and novel experiences. This organization is known for pioneering management
of people within the industry at which a person's soft skills and skills create the difference within
the success and translate within the happier associates to serve customers within an effective way
to lead all benefits for the organization.
 Weakness
Aromas Coffee Roasters – Murarrie has expensive products as the quality is very high. In the
time of economic sluggishness, the product value of the organization becomes unattractive.
Premium services of organizations can lose effective competition (Batista, 2012). Many other
organizations are also providing similar products and services that cause the organization a big
name. This organization depends on the prior input that is the coffee beans. This organization
accurately relies on the coffee beans prices that also determine its profitability. It also presents
that this organization is price sensitive regarding price fluctuations of coffee beans. The diversity
of ranges of its products decreases the risk assistant with such dependences.
 Opportunities

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Aromas Coffee Roasters – Murarrie has the opportunity to introduce new products and holiday
flavors within the name and it would be supportable and welcomed within the markets. Co-
branding is recognized as an effective benefit. It has the opportunity to establish a partnership
with many organizations. It will also strengthen the market share and presence of the market
(Salem Khalifa, 2011). This organization has the opportunity to improve its offering of products
to take the full spectrum on the food and beverage retailers such as burger king and McDonald's
as a segment of customers that target retailers by expanding leading to more opportunities of
business for Aromas Coffee Roasters – Murarrie to take advantage.
 Threats
Many organizations have the option to offer products at an affordable rate. It can threaten the
organization future stability as it offers higher prices. Competition is very aggressive with many
international organizations and can pose a threat to the market position. The organization can
face many socio-cultural threats (Elgazzar, et al., 2012). Customers in today's time have shifted
to the products that are healthier and vanishing the risk of coffee culture that presents a future
threat for the organization. Competitors of the organization decided to imitate Aromas Coffee
Roasters – Murarrie's strategy and introduce similar products with lower prices that will harm the
organization.
Document relevant research and background for inclusion within the strategic plan
Research planning and priorities documents will include the review of paper and draft research
strategic plan to the advisory council for comment and review (Liu & Ko, 2011). It is important
to achieve the objectives through the strategic plan by strategy maps or logic models that contain
within a strategic plan. This is also an effective way for leadership to become sure of having a
document copy and support to involve effective members within the process of creation.
Strategic objectives and strategies for future
 The strategic objective of Aromas Coffee Roasters – Murarrie international strategy is to transfer
the competencies and capabilities nations to nations.
 An effective hedging strategy will support the organization to holds the objective to estimate
quantity input at a low price.

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Assign priority, timeframes, responsible parties, and measurable performance indicators.
The organization should apply the international strategy by transfer its main capabilities and
competencies from nation to nation. It will gradually generate profit drivers within the many
nations and organizations get effective support to expand at a global level within the organic
way. Beans of coffee are the main input within the Aromas Coffee Roasters – Murarrie and hold
fluctuations within the market prices of coffee beans that have high quality. The assigned priority
will be the primary objective for the organization that timeframe will be six month and
responsible parties will be the management and HR. The main measurable performance
indicators will be the percentage of market share that gain by the strategy implementation.
This organization can reduce the risk of price volatility through implementing the effective
hedging strategy like future contacts to lock in its input of estimated quantity input at a low price
that will support to manage the cost in the future to a great extent. The assigned priority will be
the secondary with the time frame of 2 months and responsible parties are stock department and
measurable performance indicators are based on the number of retained customers.
Due diligence
This organization has designed due diligence based on internationally known due diligence
framework that set an organization for Economic cooperation and development. The
organization works with service providers to gather information regarding sourcing and
presences that used within the components and products supplied to the organization.
Conclusion
In the limelight of the discussion, it can be concluded that Aromas Coffee Roasters – Murarrie is
working good enough and will get higher success by implementing future strategies with an
effective objective.

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Bibliography
Frigo, M.L. and Anderson, R.J., 2011. Strategic risk management: A foundation for improving
enterprise risk management and governance. Journal of Corporate Accounting & Finance, 22(3),
pp.81-88.
Ferraresi, A.A., Quandt, C.O., dos Santos, S.A., and Frega, J.R., 2012. Knowledge management
and strategic orientation: leveraging innovativeness and performance. Journal of knowledge
management, 16(5), pp.688-701.
Batista, L., 2012. Translating trade and transport facilitation into strategic operations
performance objectives. Supply Chain Management: An International Journal, 17(2), pp.124-
137.
Salem Khalifa, A., 2011. Three Fs for the mission statement: what's next?. Journal of Strategy
and Management, 4(1), pp.25-43.
Elgazzar, S.H., Tipi, N.S., Hubbard, N.J. and Leach, D.Z., 2012. Linking supply chain processes’
performance to a company’s financial strategic objectives. European Journal of Operational
Research, 223(1), pp.276-289.
Liu, G. and Ko, W.W., 2011. An analysis of cause-related marketing implementation strategies
through social alliance: Partnership conditions and strategic objectives. Journal of business
ethics, 100(2), pp.253-281.