Arrival's Digital Transformation: Technologies, Innovation, and Impact

This report provides an overview of Arrival, an electric vehicle manufacturer, and examines the major innovations and digital technologies it employs. It assesses the impact of these technologies on Arrival's organizational development, highlighting both the pros and cons, such as the benefits of electrification and AI versus the challenges of battery replacement costs and potential job displacement. The report further discusses how these innovations influence data and knowledge management within the company, particularly in the context of decision-making processes. The analysis covers technologies like automated driver systems, data ownership models, multitasking robots, and software development tools, emphasizing Arrival's commitment to sustainability and efficiency in the automotive industry.

Digital Portfolio

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Task 1: overview of arrival and major innovations and digital technologies using by the
company.................................................................................................................................3
Task 2: Innovations and digital technologies affect organisational development. Examine the
pros and cons of these technologies.......................................................................................5
Task 3: The said Innovations and digital technologies impact on data and knowledge
management in process of decision making in Arrival..........................................................9
Conclusion.....................................................................................................................................10
References .....................................................................................................................................11

Introduction
In the today's era digital technology playing a vital role in changing the peoples life as
well as making the revolution in business operations. Companies focusing on adopting the
innovation and digital technology in their operational activity in order to create the value in their
functions. In relation to adopt such milestones innovation and technology helping the
organisation to increase their the efficiency of their system in regard to the product and services
as well as maintain the flow of data. In instance to the above discussion Arrival is being taken
into the consideration.
Arrival is an electric manufacturer vehicle organisation that provides the number of
products such as electric bus, cars for ride hailing as well as van in the auto mobile industry. The
respective company was founded by Denis Sverdlov in 2015 (Cardona, López, and Rider,
2018). Company provide their vehicle on same cost as diesel and petrol that highlights their
innovation efficiency in their functions. Hence, regard to this the given report will highlights the
operational activity of respective company which will be the inclusion of their innovations and
digital technologies activities. Further, the impact of these technologies will be highlight in
regard to the organisation development will be discussed. At last, the impact of data and
knowledge on company decision making will also highlight in this given report.
Main Body
Task 1: overview of arrival and major innovations and digital technologies using by the
company
Company overview
According to the Theo leggett, 2021. Arrival is one of the most successful
business venture that provides the electric vehicle. The mentioned company is worth around
£5.7bn and focusing on the commercial vehicle such as vans, buses as well as taxies in order to
acquire the commercial market (The $8bn EV company you’ve probably never heard of, 2021).
According to Arrival, 2022. the mentioned company used the composite material in
manufacturing their vehicles. These material are low cost as well as strong that makes the
company vehicle durable. The respective company vehicles are lightweight as well as low on

cost that creates the unique identity of Arrival in the performing market. The material that
company used in order to form their products majorly are recyclable and reusable. Hence, it
reflects that the company using the sustainable approaches in their operational activity more
seriously. They are completely focusing in order to change the commercial market by their
products(Cui, and et.al., 2019). As the company created the electric bus that runs on the
complete clean energy. This helping the UK streets in order to eliminate the pollution by
extracting the Zero emulsion. Company designed their buses in such effective manner that
fulfils the passenger as well as the driver needs. As it helping in order to connect the community
with each other.
The mentioned company vans are inbuilt with safety features and security that ensures
that the passenger feel safe and secure while driving their vehicle. The mentioned company
offers the dedicated drivers app in their Apps through which owner can easily can monitoring
their vehicle (Arrival, 2022).
Technologies and innovation
 Automated driver system- The respective company has adopted the ADS system in
their operational functions that helps the vehicle in order to run on the street without any
driver. In reflection to the above statement the mentioned company used such technology
in Vans that demonstrate the working of parcel depot. As this technology ensures that
the vans perform its functioning effective such as parcel pickup and deliver without any
driver with safety (Durst, 2019). As the mentioned company planing to use technology
further in their cars and buses. Company dedicated software helps in order to remove the
human interference in driving through which they eliminates the human errors that cause
the road accidents. As the mentioned company playing a vital role in UK transport
industry. Company merging the different organisations with their technologies. As their
vehicle are running by the clean energy that also helps in reducing the pollution that
brings the better life for the People.
 Data ownership model- The mentioned company working on their data model through
which the flow of important data can be used effectively in order to perform the functions
more effectively in the operational market. As the company products used in mobility and
fright ecosystem. Hence, by co- developing the data model flow of data can be used more
significantly as well as precisely that serve a foundation to various stakeholders. Such

development has created the full transparency and control over the shared data. As the
industries can use such upgraded data model vehicle to get the insights of Traffic flow
and other valuable informations that can increase their operational performance
(Gassmann, Böhm, and Palmié, 2019).
 Multitasking robots- All the vehicle of mentioned company are created through the use
automated robots. All the manufacturing plant of discussed company are inbuilt with
automated robots. As these robots are programmed with high end technologies that are
able to perform the error less work as well as fast functioning output in a minimal time.
As result the mentioned company produces every year around thousand of vehicle that
helping them to provide the timely deliveries to their valuable customers. Through the
use of automated technologies in the operational functions the respective company saves
a major chunk of their operational cost. This provides the advantage to the company to
use such investment in their other operations such as marketing or improvising the
research and development department. The above discussed technology also eliminates
the traditional operational activity in which then profit only gained through the large
production. But not in the respective company case, as the robotic approaches allowed
the company to earn the profit even in the less volume.
 Software development tools- The mentioned company also developed an effective
software that inbuilt in all the vehicle of the respective company. As the software tool
work without the internet also that allows the user to search the route, or navigate the
searched location around the city (Globisch, Dütschke, and Schleich, 2018). This
functions provides the benefits to the user to use such functions even they lack with the
good internet connection.
 Elements- The mentioned company vehicle use plug and play component. These
component provides the flexibility to all the company vehicle. As any changes in the
vehicle can perform more quickly as well as the parts of the vehicle can be replace
without any hectic procedure.

Task 2: Innovations and digital technologies affect organisational development. Examine the
pros and cons of these technologies
The terms digital technology and innovation have a crucial role in taking operations of a
business firm towards success or potential business growth. The concept of innovation has its
wider understandings based on delivering better terms of the functioning of an organisational
firm in terms of the competitive business environment. On the other hand, digital technology is
the basis for which managers at several business firms are able to cope with business
complexities in the business market. Both the terms enable a better course of actions in the
operational firm and develop effective standards through which desired aims and objectives of
the business firm can be attained with respect to productive resource utilisation. The term digital
innovation refers to the use of digital technology in respect to improving business processes and
the performance of the workforce (Goldthau, and Hughes, 2020). This tends to derive effective
flow of operation at the workplace while considering competitive market forces in the business
market.
In context to operational working at chosen company i.e., Arrival, being the most
highlighted company since its launch from 2015. The company came into existence with its
innovative product is working as a manufacturer of electric vehicles (EV). Following are some
innovation and digital technologies used by managers at Arrival with their pros and cons;
 Electrification: In respect to depleting fossil fuels reserves and harm to the environment
there was an indirect call towards promoting the use of EV. Although some developments
are to be made with respect to electric vehicles (Kaiser, and et. al., 2018).
Pros Cons High performance and low
maintenance- The electric vehicles
provides high performance in a very
lower cost in compare to fuel vehicles.
As the electric vehicles charged on a
very low cost as well as there is no
higher cost in order to maintain it. As
the battery replaces the engine that
ultimately decrease their maintenance
 Longer charging time- One of the
major disadvantage of using the
mentioned technology is takes the
longer hours to fully charge the battery.
As the process is time consuming
which implement the time barrier in
activities. Hence, any sudden plan
cannot be possible with the electric
vehicle as it takes time to refuel.

cost such as engine oil and servicing
etc.
 Zero emulsion- All the electric vehicles
runs on the clean energy which helps in
order to save the environment. It does
not create any tailpipe emulsion as well
as reduces the pollution in the air. As it
increases the living standard by solving
such pollution related issues from the
society.
 higher cost on battery replacement-
Battery is the main component in
electric vehicle. It is the power house
through which vehicles perform their
functions. As the technology is
changing steadily in the automotive
industry, but their are lot of
improvisation is needed. In instance the
battery life in electric vehicle is around
5 to 7 years. Hence, after this time
period the battery completely degrade
and need to be changed, and the
replacement cost of batteries are way
much higher (Paunov, and Planes-
Satorra, 2019).
 Artificial Intelligence: Under this technique deep learning, machine learning and
computer vision find applications in robotic automation within the industry. Under the
technique, better working standards were being established for which improved services
of the business firm and rate of productivity were being increased through the use of AI.
In addition to this better basis of working in the corporate firm are being delivered for
which effective terms are derived in respect to business working in contemporary
business environment (Seebauer, 2018).
Pros Cons
 Faster decision makings- The AI
technology uses the adaptive
technology in their functions that
beneficial in order to take the faster
decision making in company
operations. As the machine are fast
 Higher overall costs- The mentioned
technology is require higher initial cost
to adopt as it includes the software and
hardware to perform the functions.
 Decreases employment- While using
the AI technology in operational

responsive than the human. Hence the
decision are carried out more quicker.
 Diminishes human error- Due to the
elimination of human activities in the
operations provides the accurate output
according to the desire. As the AI
outputs reflects with the completion
designed algorithm the eliminates the
error.
functions reduces the activity of
humans. Hence, ultimately the higher
adoption of technology arises the
problem of unemployment in the
organisation functions.
 Autonomous Vehicles: The stated innovative technology which is also known as self-
driving vehicle aims to minimise the need for a human driver and highlight a vision to
transform everyday transportation. Such type of technology enables a better course of
action in terms of making society a good place to live for an individual. This will reduce
the uncertainty of accidents by eliminating the relative form of any negligence or fatigue
from the driver of the vehicle (Tang, Bi, and Zhang, 2018).
Pros Cons Reduction in accident- All the
automated cars controls by the AI
systems. As these systems eliminates
the distraction. Hence, the complicated
algorithm ensures that the vehicle
perform smooth functions eliminating
the chances of accident. time saving- As the vehicles drive
through the system, the passenger has a
lot of time to continue its other
activities without thinking about the
road safety.
 Safety concerns- All the functions are
automated in the mentioned
technology . Hence any glitch in the
technology can cause any unexpected
scenarios.
 prone of hacking- Their are higher
chances of hackers attack on the
mentioned technology. The
autonomous technology collected the
personnel data of their owner to provide
the dedicated services. Hence, the threat
of personnel data breach is way much
higher.

There is the greater importance of such innovation and digital technology while deriving
development of an organisation. Under the process effective terms of working in the business
firm are being derived for which productive business outcomes can be carried. As these above
discussed technology had played a significant role in the mentioned company operations.
Through, such dedicated innovations and technology company manufactured the market oriented
products that are lightweight as well as cost friendly. As they helped the respective company in
order to achieve their future goals such as automated vehicles, same priced vehicle in compare to
the fuelled vehicle (Tikhonov, Sazonov, and Novikov, 2019). All these milestones possible by
the company thorough these dedicated technologies. As the company using the automated robots
in their functions that overall reduces their manufacturing cost of products that ultimately
provides the cost advantage. As the company created several futuristic integrated plan such as
integrated data model as well as ride hailing cars . These practices and factors helping them in
order to achieve them.
Task 3: The said Innovations and digital technologies impact on data and knowledge
management in process of decision making in Arrival
(Source: Impact of knowledge management practices on green innovation and corporate
sustainable development: A structural analysis, 2019)
The innovation and digital technology plays a vital role in company operations. These
technologies simplified the respective company functions more significantly that provided the
advantage to the respective firm in order to perform their operations more effectively in the
target market. As the company uses the dedicated AI technology in their functions such as
computer vision through which company easily maintain their product anomalies as well as
provides the better assistance in order to maintain the data (Xiong, and Shen, 2019).

As the mentioned company majorly rely on the technologies that clearly stated in the
above discussion. The managers of Arrival uses business software to gather, secure and store the
essential data in order to perform the functions more efficiently. The companies have number of
employee in their business operations in several department such as research and development ,
operational department, supply chain department as well as marketing department. Hence,
through the employee data management by dedicated technology provides the insights as well as
opportunity for the improvement. Hence, through the establishment of better framework the
respective company collected the wide swath of data that provides the advantage to take the
better decision for delivering the valuable product to the target customer.
The knowledge management is the process that helps the organisation in order to gather ,
organise and share the information in order to analyse the informations that can accessible to its
valuable employees. It includes the several surveys in regard to the organisation goals in regard
to the needs of the organisation. As all these data and knowledge combines provides the better
decision making to the mentioned company. In regard to this below are the some factors that
derives through these practices; Faster decision making- Through the above discussed innovations and technologies the
mentioned company systematically segment the organisational activity that helps in order
to decrease the operational time. By such functions the respective company manufacture
the thousand of vehicle in a short span of time through which company fulfil the market
demand. competitive advantage- As the respective company products are cost less in compare to
other competitor’s vehicle provides the competitive advantage. Company's innovation
and technology creates the operational value in the company function. All these
milestones possible by the company thorough these dedicated technologies. As the
company using the automated robots in their functions that overall reduces their
manufacturing cost of products that ultimately provides the cost advantage.
 working in uncertain business environment- The automotive industry is known for
uncertain market condition and rapid changes in functions. As the mentioned company
completely focuses on innovations and technologies in their operational functions with
dedicated data management system in their business practices. Hence, such approaches

gives the company advantage to perform efficiently in uncertain situation (Zhang, and
et.al., 2019).
Conclusion
From the analysis of above mentioned report it can be clearly stated that innovation and
digital technologies plays a vital role in organisations functions. As these technologies provides
the competitive advantage as well as better decision making approaches towards the business
operations. As reflected above the mentioned company adopted several dedicated approaches in
their operations such as AI technology, autonomous driving vehicles as well as automated
robotic practices in their business functions that succoured the respective firm to performed
effective functions. Through, such business practices the mentioned company creates the strong
business models for their business activities by which they achieving their desired goals and
milestones.

References
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Arrival, 2022.[Online] Available at:<https://arrival.com/world/en?topic=why-arrival&id=5>
Impact of knowledge management practices on green innovation and corporate sustainable
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<https://www.sciencedirect.com/science/article/abs/pii/S0959652619315409>