Business Research Methods: Article Review on Conspicuous Consumption
VerifiedAdded on 2023/06/07
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Literature Review
AI Summary
This structured abstract reviews the topic of conspicuous consumption and consumer behavior based on research studies by Memushi, Zhang and Kim, Furukawa et al., and Kaufmann, Vrontis, and Manakova. It summarizes the theory and its progression, highlighting the influencing aspects of consumer attitudes towards luxury fashion goods and purchase intent, particularly among Chinese consumers. The review identifies common themes such as brand consciousness, materialism, and the role of luxury goods in signaling status and conformity. It also discusses different themes, including the focus on specific countries versus broader theoretical perspectives, and study limitations related to conceptual models, consumer behavior analysis, and quantitative methods. Future research directions suggest exploring marketing strategies, consumer segmentation, and the impact of luxury brands on consumer buying behavior. Desklib offers this and other solved assignments to aid students in their studies.
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