HC3152 Assignment: AI and E-Commerce - Amazon Australia Case Study

This report delves into the impact of Artificial Intelligence (AI) on Amazon Australia's e-commerce operations. It examines how Amazon leverages AI to enhance various aspects of its business, including chatbots for customer service, automated product details, intelligent product recommendations, smart search functionalities, and warehouse automation. The report highlights the benefits of these AI applications, such as improved customer experience, increased sales, and streamlined business processes. It discusses the core AI domains of Machine Learning (ML), Data Mining, and Natural Language Processing (NLP) and their contributions to Amazon's success. The analysis is supported by referencing peer-reviewed articles, providing a comprehensive understanding of AI's role in driving e-business growth and efficiency for Amazon Australia. The report also outlines the Flywheel approach used by the company, where one department fuels the other.