HR6004: AI Impact on Retail Sector - A Study of ASDA, UEL

This project proposal investigates the impact of artificial intelligence (AI) on the retail sector, specifically focusing on ASDA, a leading supermarket retailer in the UK. The study aims to understand the concept of AI, determine its impact on ASDA's operations, and identify challenges faced during implementation. The research employs a qualitative methodology, utilizing interpretivism and inductive approaches, with data collected through primary and secondary sources. The project includes a literature review, research methodology, ethical considerations, and a Gantt chart for planning. The research questions explore the meaning of AI and its effects on ASDA, examining both advantages and challenges. The proposal also highlights the importance of professional and career development skills for researchers. The project intends to provide practical recommendations based on the findings to help ASDA improve its business performance through AI adoption.

BUSINESS PROFESSIONAL

Table of Contents
Title-............................................................................................................................................................3
Business context..........................................................................................................................................3
Introduction.............................................................................................................................................3
Background.............................................................................................................................................3
Rationale.................................................................................................................................................4
Research or project questions and objectives...............................................................................................4
Objectives................................................................................................................................................4
Questions.................................................................................................................................................4
Literature Review........................................................................................................................................4
Research methodology................................................................................................................................5
Ethical consideration...................................................................................................................................6
Planning.......................................................................................................................................................7
Gantt Chart..............................................................................................................................................7
Professional and career development skills.................................................................................................8
REFERENCES............................................................................................................................................8

Title-
“To identifies the impact of artificial intelligence on retail sector. A study is of ASDA”.
Business context
Introduction
Artificial intelligence is known as machine intelligence, it is a branch of computer
science that purposes is to imbue software or systems with efficiency to examine their
environment using either predetermined rules & find algorithms or pattern considering machine
understanding models and then take decisions based on those analyses (Syam and Sharma,
2018). It can be permitted to replace an overall system within organizations, taking all decision
end to end or it can be utilize to enhance a particular procedure in effective manner. The current
assignment is based on ASDA Company operating their business in retail sector since for so
long. It explains artificial intelligence impact on organization and also justifies challenges faced
by firm while implementing AI to improve business performance. Furthermore, in this study
appropriate research methodologies will be taken by researcher in order to conduct research in
effective manner and offer better findings at the end.
Background
In recent time, technological advancement play vital role in success and growth of
business rather than before, Artificial intelligence is one of the best technologies that most
companies can used to enhance their productivity and profitability more than its competitors
(Brougham and Haar, 2018). This technology caters rapidly improving performance &
development of unique procedure that deliver important benefits in an increasingly competitive
environment to firms. By using this machines in production and other business operations
management can also expect same types of outcomes irrespective of season, timings and other
things those they cannot expect from workers. In context of this research proposal, the overall
subject is based on ADSA firm operating in retail sector with skilled and talented applicants.
This company is known as leading supermarket retailer in UK and offering quality products or
services to its consumers with affordable prices that gain attention of people towards purchasing

items. This study define who artificial intelligence impact on business growth along with
challenges faced by firm while adopting it.
Rationale
The main reason behind conducting this research is to identify the artificial intelligence
impact on ASDA firm. By using right methods researcher seek to draw proper findings and draw
conclusion at the end of this assignment. Another reason for conducting this study is to
determine advantages obtain by company while implementing artificial intelligence within day to
day operations. However, within current market circumstances, there is a intense competition
between organizations which posses great threat over production manager or leader of company
in terms of controlling and managing business performance as well as current activities in
effective & systematic manner. Research through this research wants to examine the challenges
faced by organization and then recommend appropriate solutions to overcome it which is quite
beneficial for business.
Research or project questions and objectives
Objectives
 To understand the concept of artificial intelligence
 To determine the impact of Artificial intelligence on ADSA company
 To examine challenges which ASDA face while implementing and using Artificial
Intelligence in workplace.
Questions
 What do you mean by the concept of Artificial intelligence?
Literature Review
According to Hall and Pesenti, (2017) artificial intelligence is the capability of a
machine or computer program to learn and then think. It also considered as field of study which
attempts to make computers smart more than before. It works on their own without being
encoded with directions. It uses machines learning to mimic human intelligence; computer has to
understand how to react to certain actions, so it utilizes historical data and algorithms to develop

something called propensity model. It is wide ranging system of computer science concerned
with creating smart and latest machines ability of performing tasks that usually require people. It
is quite beneficial for business in term of increasing productivity, operational efficiency and
profit margin. On the other hand, Eaton, (2017) highlighted that artificial intelligence is an
interdisciplinary technique with different approaches, but advancements in machine
understanding as well as deep comprehend are making a paradigm shift in virtually every
industry of retail sector. The aim of artificial intelligence is to answer in effective manner
turning’s question in affirmative. It is endeavor to stimulate or replicate human intelligence in
systems. Expansive goal of this technology has given rise to many query and debates. Main
limitation in defining artificial intelligence as simply creating machines that are smart and
intelligent as well who cater services to consumers after implanting in context of businesses.
Research methodology
Research Types
In context of this research, researcher can use qualitative research methods because it
helps to conduct investigation in systematic manner (Green and Thorogood, N., 2018). Research
can applied qualitative approaches in which they mainly concentrate on choosing questionnaire
process to raise query to respondents.
Research philosophy-
Researcher in order to conduct research in effective manner can use interpretivism
approach because it makes them able to provide better findings. With this method data is to be
interpreted once it was gathered by undertaking different sources which is not possible while
using positivism.
Research approach-
To carry current project, researcher can use inductive research approach as by choosing
qualitative methods, it is used to collect information from firm which is beneficial for further
activities.
Data collection-

In this study, researcher can use primary and secondary data in order to gather
information related to chosen topic mentioned above. The reason behind choosing this method is
that it helps to assure high quality of project as it contains first hand data.
Sampling-
In context of this investigation, random sampling methods can be undertaken by
researcher in which data is gathered by select random people. In this case 30 workers of ASDA
can be selected through which questions can raise regarding examining their decision on bases of
artificial intelligence impact on business.
Data analysis-
Researcher can use thematic procedure for analyzing data gathered through varied
sources. They can use this method because it helps to obtain better information with appropriate
results.
Ethical consideration
Ethics are to be managed by researcher of this study in form of maintain confidentiality
in context of not opening any of data or essential info which is relevant to chosen respondent as
well as current research activities. While conducting investigation some ethical problems may be
raised that impact on privacy and security of respondents and research findings. For example,
confidentiality is one of the ethical issues that can rise by practical project which had to solve by
researcher in effective manner. To handle this issue investigator can secure information
regarding participants and methods they can use while conducting activities in high intelligence
system with strong passwords which is quite beneficial in term of keep information confidential
for longer period.
By maintain anonymity and confidentiality researcher will assure participant anonymity
in ethical manner.
By providing participants with right to withdraw from research at any time, by getting
informed consent from respondents, protecting confidentiality and anonymity of participant and

avoiding deceptive practices while designing research, Researcher will assure that their research
does no harm from anything.
UELS ethical research process refers to conducting current and further activities related
to work in systematic manner. Researcher will inform, respect for confidentiality, do not harm
anyone and respect for data as well as individual privacy.
Planning
Gantt Chart
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Formulation of research aim and
objective 5 days Fri 2/21/20 Thu 2/27/20
Auto
Scheduled Project management plan 6 days Fri 2/28/20 Fri 3/6/20 1
Auto
Scheduled Research methods selection 8 days Mon 3/9/20 Wed 3/18/20 2
Auto
Scheduled Formulation of questionnaire 3 days Thu 3/19/20 Mon 3/23/20 3
Auto
Scheduled
Sending questionnaire for data
collection 4 days Tue 3/24/20 Fri 3/27/20 2,4
Auto
Scheduled Collecting of data 6 days Mon 3/30/20 Mon 4/6/20 5
Auto
Scheduled Data interpretation 10 days Tue 4/7/20 Mon 4/20/20 6
Auto
Scheduled
Conclusion and
Recommendation 4 days Tue 4/21/20 Fri 4/24/20 7
Auto
Scheduled Formatting 2 days Mon 4/27/20 Tue 4/28/20 8
Auto
Scheduled Taking feedback 4 days Wed 4/29/20 Mon 5/4/20 9
Auto
Scheduled
Doing changes as per the
feedback provided 6 days Tue 5/5/20 Tue 5/12/20 10
Auto
Scheduled Final submission 1 day Wed 5/13/20 Wed 5/13/20 11

Professional and career development skills
Career & professional development skills are very important for researcher or any other
person because it make them able to complete work with better results. The target for developing
profession and career development abilities are enhancing networking skills, communication
skills, interpersonal, decision making and collaborative as well. All these skills are really very
essential for career growth as well as professional. By achieving these target person is capable to
draw conclusion, findings and collect data that is relevant to above chosen topic.

REFERENCES
Book and Journals
Brougham, D. and Haar, J., 2018. Smart technology, artificial intelligence, robotics, and
algorithms (STARA): Employees’ perceptions of our future workplace. Journal of
Management & Organization. 24(2). pp.239-257.
Eaton, E., 2017. Teaching integrated AI through interdisciplinary project-driven courses. AI
Magazine. 38(2). pp.13-21.
Green, J. and Thorogood, N., 2018. Qualitative methods for health research. sage.
Hall, W. and Pesenti, J., 2017. Growing the artificial intelligence industry in the
UK. Department for Digital, Culture, Media & Sport and Department for Business,
Energy & Industrial Strategy. Part of the Industrial Strategy UK and the Commonwealth.
Syam, N. and Sharma, A., 2018. Waiting for a sales renaissance in the fourth industrial
revolution: Machine learning and artificial intelligence in sales research and
practice. Industrial Marketing Management. 69. pp.135-146.
Online
Advantages of Artificial Intelligence. 2019. [Online]. Available through:
<https://www.educba.com/advantages-of-artificial-intelligence/>