Artificial Intelligence's Impact on Customer-Brand Relations

This project investigates the role of Artificial Intelligence (AI) in fostering customer-brand relationships. The research utilizes both primary and secondary data, employing an interpretivism research philosophy. Key findings reveal that AI enhances business productivity, facilitates the achievement of organizational goals, and improves customer experiences. The project includes a literature review that supports the positive impact of AI on business performance and customer service. The research methodology involves a survey of 40 respondents, with findings analyzed to determine the benefits of AI and its influence on customer relationships. The project concludes that AI is essential for business growth and development, offering significant advantages in a competitive market. The project also includes recommendations for integrating AI to improve customer relations. The study references several key sources, including Walliman (2017) and Sterne (2017), to support its findings and conclusions.

This project has been conducted on the latest advanced
technology named Artificial Intelligence with the motive of
building up positive relationship between the brand as well as
customers.
Research Aim
“To determine the role of Artificial Intelligence in developing
relationship between customer and brand.”
Research Objective
 To identify the benefits of Artificial Intelligence within
an organization.
 To examine the influence of Artificial Intelligence in
developing effective customer and brand relationship.
 To provide recommendations to brand on how to
integrate AI to improve customer relations.
LITERATURE REVIEW
From the views given by Victories. V., (2016), Inclusion of
Artificial intelligence ion business helps company in
improvising its performance at workplace. AI not only
simplifies the work of employees but at the same it also
supports the respective company in improvising their
relationship with the customers by providing them services
according to their core requirement and expectations.
According to the information expressed by Chung and Kim,
(2018), business associations are now a day’s focusing on
making use of different form of advanced technology which
ultimately provides them support in improvising the quality
of services which are being delivered by them to their
respective customer.
RESEARCH METHODOLOGY
Researcher has made use of interpretivism form of research
philosophy in order to complete it in appropriate manner and
obtain valid outcome towards the same. Researcher has made
use of both the primary as well as secondary method with the
motive of completing this project in authentic manner within
the provided time frame.
Theme 2:- Main benefits of AI that can be attained by businesses
Q 2) What are the main benefits of AI that
can be attained by businesses?
Frequency
a) Enhancement of organisational
productivity
40
b) Quick accomplishment of organisational
goals
30
c) Improvement in customers experiences 30
Interpretation: On the basis of above expressed graph, it has
been seen that 40 people thinks AI helps company in improvising
their productivity as machinery’s working capacity is higher as
compared to the manpower. Whereas, other 30 have expressed
that AI contributes in quick accomplishment of organizational
goals and objectives. On the other hand, the leftover 30 people
believes that it maximizes the customer experiences as AI is able
analyze customer behavior in appropriate manner.
Recommendations
Companies need to en process through the life cycle of a given
system. It is important to monitor it time to time to maintain good
relationship with customers.
Here, total 40 numbers of respondents has been selected for
conducting present investigation in the appropriate manner.
With reference to the present investigation, qualitative form of
research investigation has been taken into consideration
Findings
Theme 1:- Concept of Artificial intelligence
Q1) Are you aware with the
concept of Artificial
intelligence?
Frequency
a) Yes 80
b) No 20
Interpretation: Here, it can be said that around 80
respondents thinks that Yes they are having detailed
information over this technological form as they have read
about it whereas if it is talked about other respondents it has
been analysed that these people have denied to the same
concept as they do not have any kind of information related to
Research Project
INTRODUCTION
CONCLUSION
It has been concluded that artificial intelligence plays very
essential role in the growth and development of a business entity.
It has been said that with the help of artificial intelligence
organization will be able to enhance their performance at the
competitive marketplace.
REFERENCES
Walliman, N., 2017. Research methods: The basics. Routledge.
Sterne, J., 2017. Artificial intelligence for marketing: practical
applications. John Wiley & Sons.