Artificial Intelligence and Its Influence on Netflix Business

This report provides a detailed analysis of the impact of Artificial Intelligence (AI) on Netflix. It begins with a literature review, exploring how AI influences business, management, and leadership within the company. The report delves into the positive impacts of AI, such as improved movie recommendations, optimized content placement, and enhanced streaming quality. It also addresses the challenges AI presents, including potential confusion in team collaboration, the need for experienced leadership, the risks associated with implementation, the creation of unique barriers, and the costs involved. The report further examines the effects of AI on the business, economy, and society, highlighting both positive and negative aspects. Finally, it offers recommendations for effectively integrating AI and concludes with an overview of the findings, emphasizing the importance of AI in driving productivity, efficiency, and viewer experiences within Netflix.

Artificial Intelligence on
Netflix

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Literature Review.........................................................................................................................1
Analysing the impact on the business, economy and society......................................................3
Identifying the issue on personal basis........................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
In all organisation there are certain issue which is faced by company and needs to deal
with it in order to sustain the certain activities and functions (Bur, Shew and New, 2019). Some
of important resources are needed to examine to accelerate the growth and require lots of efforts
to recognise them. In the firm there are various issues such as artificial intelligence, corporate
responsibility and challenges related to employment relations. In this report the company is
chosen is Netflix which is American base streaming platform that is provide lots of content to its
viewers online. In this report the topic that is covered is analysis and impact of Artificial
intelligence on the business, management and Leadership of the company and determine the way
it influence the various functions in positive and negative way. Apart from that result of
company is being studied and recommendations is being made about the uses of technology.
MAIN BODY
Literature Review
From the point of According to Wu and Tegmark (2019) Artificial intelligence is that
efficiency that facilitates the machine to work like human intelligence. This creates the obvious
way to develop the better task effectiveness and maintain the ability to improvise new
environment. This is being used by many IT based company across the globe and implementing
for rest of the future to get the profit and sustainability in the management. This AI is being
challenge for the company and that create an issue in the working of progress. This becomes as
important role in maintaining the efficiency if everyone knows the technology of this innovation.
The challenges in the business, management and leadership in the company Netflix are as
follows-
 Create confusion in collaboration- AI need proper intelligence and knowledge to
implement and must be cross-functional teams that could adopt the process in the
company. In this AI, the big impact is on operational people that work with analytical
experts and require various skills and perceptive to do certain activities and functions. It
create the diversity in the teams and it is essential to know the algorithm and maintenance
of workflows (Daugherty, Wilson and Chowdhury, 2019). It is essential to ensure the
design of application and chances is increased dramatically. It overall create the problem
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in putting the collaboration in all team members and build an effectiveness in the
management of the company.
 Need experience leader- To adopt the implication of AI in the company it is important
to build the proper leader that could build the effectiveness in the business process. This
innovation require a effective leader and employees needs to follow the hierarchy and
approach to satisfy the different activities. Some important action need to be taken to
develop the decision that empowered the employees to take decision and important
consultation need to take the action in this process of AI. In the Netflix, this develop the
complex manual method to scheduling the events with the system of AI and need an
unity of command principle to be follow to satisfy the needs of this system.
 Risky in nature- All organisation used to review the function of AI method and need to
make kind of mindset to adopt this method in the management. For that a rare application
there should be normal process that gives the sense of dysfunctionality in the company.
AI is difficult to implement until and unless there is proper knowledge of that innovation
and it require confidence and experience in this field before implementing this as this is
risky in nature and need to be done appropriately after taking all relevant precautions
(Echeverría and Tabarés, 2017). In the Netflix, this creates the problem while
implementing this in the business the need is to have proper knowledge and about the
system so that it could use and maintaining the effectiveness of this technology is
important as well. The need is to develop the efficiency in the process and if it fails than
it create very big problem for the organisation.
 Developing of unique barriers- With the implication of system the requirement is to
bring new changes in the organisation and that will need the development of new skills
and knowledge among existing costumer. Some important alteration need to make change
in the management with passage of time and fear of obsolete is there in organisation and
make it more important to build. The requirement is to change the existing employees
will create an issue for them and develop the anger among them and that develop big
problem for the company. The maintaining of different issues are very necessary for the
organisation to build the efficiency and effectiveness and that will create the havoc in the
management of company (Hristov, 2016). In Netflix this is occurs when there is any
changes I management because of many reason and that become main conflict. The
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aggression among employees are very crucial to handle and that will be big issue for
every one in the company.
 Build cost for the company- This innovation required lots of money and efforts to
implement in the company and add lots of cost to it. The proper optimization of this
creativity and technology needs adequate knowledge and will be difficult to allow
everyone in the company. Certain ways and process are requires to develop the
importance of this new technology in the business required to build the overall
effectiveness. For the company Netflix, this will add the cost to the management and
create the imbalance between the profit and budget ratio. As, this company is new and
need time to implement this in the management.
Analysing the impact on the business, economy and society
The impact of Artificial intelligence on the Netflix is positive and that is the one of the
reason which improve the quality of their website (Lin, Shanafelt and Asch, 2018). Through that
today's business is particularly become more effective as large companies and AI is directly
related to consumer everyday. Proper application is need to be applied to business problem and
take the unique solutions to improve the scale and profitability. The following is the impact on
the business of Netflix are-
 Facilitates in Movie recommendations- In this user who likely to watch A are also
interested to watch B type of movie and Netflix uses this to increase the chances of
costumer to engage with them. This is most useful algorithm that used by them and
recommend to viewers, this is done with the help of proper use of data, machine
learning .
 Enable to find best location- Using of appropriate data to decide that which location is
best for the movie set and in deciding this it given constraints of scheduling, budgets and
production scene. This become easier by using data science in optimization manner and
makes easier for prediction (Miller, 2019).
 Streaming Quality- As this is very important for any platform to enable the quality of
streaming and provide best experience to the viewer. This was improved by Netflix
through adoption of certain technology in their business process and increase the overall
quality for everyone. This is important for every platform nowadays to increase the
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overall experience and profit of company as through that there will be numerous benefits
for the firm.
Critical analysis- In Netflix, the Artificial Intelligence is proof as very effective tool to increase
the productivity and efficiency in overall management. This helps the company to reach at bigger
level and at the same time it facilitates in providing best user experience. Through this
innovation in firm it enable to develop its level in technology and in various other forms. This is
basic requirement to implement this in the organisation and that also deals to overcome with
many problems and also gives tough compensation to other platform.
Impact of issue on Society:
 Positive Impacts :
AI limits the risk which are involved in human working by development of robots . It also limit
the mistakes that are done by humans which give sense of work satisfaction. These intelligence
are available for 24*7 without any break on the other hand a person can work on an average for
5 to 9 hours that leads to the on-job productivity. They contribute to the healthcare sector by
diagnosing, and monitoring which helps in the operations of medical organisations. Criminal
activities are also solved with different aspects of AI such finger prints, face recognition which is
not possible by the humans.
 Negative Impacts:
Machines cannot bound likes humans that leads to no emotions. Automation of work makes
human lazy (Park and Han, 2018). AI can work on whatever is designed or programmed for
them which give no scope of extra thinking. Humans becomes less social as they work with
machines only.
Impact of the issue on Economy:
 Positive :
By increasing the efficiency of work, machines contribute to the productivity as it work fast as
compare to humans. Development of technology boost the economy by providing efficient
working and less wastage of time. Taxes, revenues, expenditure and stock market can easily be
determine with artificial intelligence.
 Negative:
Artificial Intelligence require high cost in there creation as technology keeps to changing and
machines require huge amount of maintenance. If all the work is done by the machines than it
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will give rise to unemployment. Lot of time required to form these machineries that some how
create downfall in economy.
Identifying the issue on personal basis
From my view of point the challenges that is being faced by organisation are
irreplaceable and that build inefficiency in the management. The difference in the various
business is importance to identify and accordingly formulate it in order to achieve the
effectiveness. The impact of Artificial intelligence on the Netflix is beneficial and it is important
to analyse its advantages and uses so that they could achieve the desired objective. Some
necessary can be implement by company to enhance the quality and nowadays the demand of AI
has developed. So, accordingly adopt to ensure that everything is fine and right. In my views, AI
is crucial and it is important to determine its needs and requirement appropriately and this also
require the proper knowledge (Risse, 2019). This develop the overall productivity and efficiency
and on the other hand it also has its limitations that faced by the company. The need to acquire
this technology will enhance the profitability and will empower it to compete with other
platform. The issues mus be clearly define by management of company and should be resolve by
the time and this facilitates the organisation to carry out this technology in appropriate manner
and chances of no issues will be occurred.
Recommendations
From above discussion it is recommended that Artificial Intelligence is very essential
technology that could be use in organisation to develop it overall effectiveness. This also leads to
provide various benefits to management to enhance it overall productivity by developing the
viewers experiences to the next level. Artificial intelligence is also increase the profits and
maintaining the overall effectiveness in order to provide the best output. The proper use of AI in
Netflix helps in many ways like coming with personalised and customized features, using of
different algorithm and data science improve the overall performance of this platform.
CONCLUSION
From the above report it is concluded that there are some challenges that occur in the
management of organisation and it is used to face by overall people that were present in the
company. In this report the Artificial intelligence issue is face by particular firm and discussed
the various way that this AI impact the management, business and leadership. Apart from that
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analysis has been made that critically examine the positively and negatively impact of AI on the
company. It is to be recommended that Artificial Intelligence is beneficial for the company to
implement and for that an appropriate examination of its application needs to be made. This will
enhance overall productivity and increase the quality in order to foster the experience of viewers.
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REFERENCES
Books and Journals:
Bur, A. M., Shew, M. and New, J., 2019. Artificial intelligence for the otolaryngologist: a state of
the art review. Otolaryngology–Head and Neck Surgery. 160(4). pp.603-611.
Daugherty, P. R., Wilson, H. J. and Chowdhury, R., 2019. Using artificial intelligence to promote
diversity. MIT Sloan Management Review. 60(2). p.1.
Echeverría, J. and Tabarés, R., 2017. Artificial intelligence, cybercities and
technosocieties. Minds and Machines. 27(3). pp.473-493.
Hristov, K., 2016. Artificial intelligence and the copyright dilemma. IDEA. 57. p.431.
Katyal, S. K., 2019. Private accountability in the age of artificial intelligence. UCLA L. Rev. 66.
p.54.
Lee, J., Davari, H., Singh, J. and Pandhare, V., 2018. Industrial Artificial Intelligence for industry
4.0-based manufacturing systems. Manufacturing letters. 18. pp.20-23.
Lin, S. Y., Shanafelt, T. D. and Asch, S. M., 2018, May. Reimagining clinical documentation
with artificial intelligence. In Mayo Clinic Proceedings (Vol. 93, No. 5, pp. 563-565).
Elsevier.
Miller, T., 2019. Explanation in artificial intelligence: Insights from the social sciences. Artificial
Intelligence. 267. pp.1-38.
Park, S. H. and Han, K., 2018. Methodologic guide for evaluating clinical performance and effect
of artificial intelligence technology for medical diagnosis and prediction. Radiology.
286(3). pp.800-809.
Risse, M., 2019. Human rights and artificial intelligence: An urgently needed agenda. Human
Rights Quarterly. 41(1). pp.1-16.
Smith, M. J., 2020. Getting value from artificial intelligence in agriculture. Animal Production
Science. 60(1). pp.46-54.
Wu, T. and Tegmark, M., 2019. Toward an artificial intelligence physicist for unsupervised
learning. Physical Review E. 100(3). p.033311.