This report delves into the impact of artificial intelligence (AI) on the retail sector, using ASDA as a case study. It begins with an introduction outlining the background, aim, objectives, and rationale for the study, followed by a literature review exploring the concept of AI, its impact on organizations, and the challenges of implementation. The methodology section details the research approach, philosophy, and data collection methods, which include a combination of primary and secondary sources. The results and discussion section analyzes the collected data, integrating primary findings with secondary sources. The report concludes with recommendations for improving AI use within the company and a reflection on the research process. The report examines AI's influence on labor productivity, customer service, and overall business growth within the retail context.
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