Artist Management Report: Neo Rose Music Video Release Strategy

This report provides a comprehensive artist management plan for Neo Rose, an Australian musician, focusing on the release of their new music video, 'Peace of the Past.' The report details strategies for promotion, including social media marketing, collaborations, and contests to engage fans and expand the audience base. It emphasizes the importance of connecting with the audience through behind-the-scenes content and innovative music production. The report also addresses inventory management, including social media promotion and contests, and explores contract considerations such as collaborations with other artists. Ultimately, the plan aims to enhance Neo Rose's international recognition and audience engagement, suggesting a strategic approach to music production, promotion, and audience interaction to ensure the artist's success.

Running Head: ARTIST MANAGEMENT
Artist Management
Name of the Student
Name of the University
Author Note

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Introduction
The aim of report would be to create an artist management of Neo Rose, an Australian
based musician had recently come to the lime light because of her music album. The aim of
the paper would be to hint upon different attributes that required to be considered while the
management of an artist is taken into consideration. The music video ‘Peace of the Past’
would be considered by the artist for their next music video release. However, since Neo
Rose lacked management of their label and the time of their release is near it has been taken
in consideration, the implication of the branding in the time prior to the release in order to
make the label a prominent one in the market. As such, the aim of the paper is to establish a
management of the artist in their venture, where the demographic nature of the audience
would be analyzed and the potential of the growth of the audience base.
Release
The release plan that needs to be framed for the music video launch could happen in a
number of ways as Neo Rose is planning to release their new album. In order to promote the
album the first platform that needs to be considered for an effective promotion would be the
one of the social media. It would be effective to come up with teaser of the music videos and
other social media content in order to effectively deal with the wider base of the audience
who are widely spread on the social media (Scolere, Pruchniewska & Duffy, 2018).
It would be also effective in order to gain a massive base and a wider spread. The
artist can also consider carrying out some collaboration with music channels and production
studios in order to host tours for the artist in several parts of the country as well as in abroad.
Promotion of the tours and the contact with the booking agencies can be maintained in
order to sale the tickets of the release tours. Different contests can be created on the basis of

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the fan base where the devoted fans of the artists, especially the ones devoted to the genre of
the rock music in order to attract the audience. The winner of the contests can be provided
with effective discounts in order to attract a wider range of audience as well as increase the
base (Allen, 2018).
Recording
The assessment that the researcher would like to put forth should include the
understanding of the fact that the artist had earlier did not consider dealing with the
effectiveness in establishing proper strategies in marketing the music albums that has been
released so far. The fault was in creating the factors that would connect the audience to the
process.
Current audience are not merely keeping their concern constrained within the fact that
they are content with the process of the music video. The current trend demands that the
process of the recording as well as the production is laid bare in front of the audience. As
such, the connection is established between the artist and the audience in a much effective
nature (Allen, 2018).
Small video based content of the recording and the production can be made in order to
effectively create promotion and the same can be a part of the teaser. The overall quality of
the sound as well as the clarity has been exceptional and acted as a crucial point in the
customer’s life. The current trend has noted the usage of the unconventional instruments in
the process of the creation of the music. The artist can work upon bringing about innovation
in the usage of the unconventional elements in order to come up with changes in the process.
The clarity in the music can be worked upon.
Management

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The release would be effective for the artist in the course of the future career as the
artist has been developing in the genre of the music and bringing about innovation in the
elements used in the piece of work would allow the individual to come up with an effective
outcome that would establish the course of the future development of the person. The
connection with a wider fan base would allow the artist to enhance the audience base as well
as bring about changes in order to cater to the changing demands of the audience. As such,
the release would enhance the artist in establishing a new base among the audience of the
foreign countries as well as comply to the music that has been created keeping in concern the
international standards of music. In order to sum up, the artist can attain an international fame
as well as a greater audience base with the changes that the artist would introduce in the
entire scenario considering the production, creation and promotion.
Inventories
The first business inventory as it has been suggested in the context is the social media
advertisement or promotion. With the globalization and the advent in the technological
advances and the changes adopted in the global scenario it can be stated that the larger
section of the contemporary audience is an ardent user of the social media. As such utilizing
the social media as a way to consider the promotion of the music video would be an effective
promotional strategy. It would also allow the organization to establish a wider audience.
Increasing sharing of the content related to the music video would allow the artist to
communicate with the audience in an effective as well as increased manner (Morrow, 2013).
Coming up with some, changes in the music video can be fruitful for the artistr, as it
would allow the artist to connect the artist with the process of the creation of the music video
as well as the process that is involved.

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Coming up with contests on the social media, will allow the artist to establish a base
in the audience as well as attract the audience to the promotional tours by providing them
with passes which otherwise would have been un affordable for the greater section of the
audience.
Bringing about inno9vation in the process of the creation of the music along with
additional attention provided towards the customers and their changing taste of the music
would allow the artist to bring about innovation their music as well as comply to the
international standards of the music. The strategies would be beneficial for the artist as it
would provide them with a new path way in his career with music where will be guided by a
greater audience base and the innovation in the music.
Contracts
The artist can bring about innovation in the process of promotion of the music video.
The artist can bring about collaboration with other artists of the rock circle and bring about a
larger audience base. It would allow the organization to share a greater audience base sharing
the audience base of one with another artist. The artists can come up with collaboration not
only in the terms of the promotion but also in the terms of the production of the music. It
would allow the artists to bring about innovation where the combination of the genre and the
style may take place and such effectiveness in the combination would allow them to cater to
the demand of a greater audience base (White & Preston, 2014).
The contemporary audience is not limited to a particular genre rather they are open to
exploration of the different genre where they are effectively contributing. As such, the
combination of the commercialization with the changes in the artistic aesthetic of the creation
of the music has effectively aided in the creation of the wider audience base and enhancing
the same for both the artists coming under the collaboration.

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The artist, who has been concerned in the discussion of the report has been Neo rose,
where the attempts had been towards integrating the audience as well as process of the
creation of the music and the innovation that has been brought about in its disposal.
Conclusion
Thereby in conclusion it can be effectively stated that for Neo Rose in order to
effectively create a massive outcome of the strategies as taken by them would be towards
integrating the audience. The impact of the same would be noted in the fact that the artist can
adopt the social media based promotion as well as other methods of promotion where
additional offers can be provided to the audience by linking them with the process of the
music creation as well bring about effective changes in the process that is involved in the due
course of the action. The artist can come in collaboration with other artist in order to bring
about differences in the music as well as bring about a combination of different styles and
genres. The strategies as it has been suggested in the due course of the report would allow
the organization to include changes in the process of the promotion as well as the production
in order to bring about effective changes that would impact the greater career of the artists.

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References
Allen, P. (2018). Artist management for the music business. Routledge.
Morrow, G. (2013). Regulating artist managers: An insider’s perspective. International
journal of music business research, 2(2), 8-35.
Scolere, L., Pruchniewska, U., & Duffy, B. E. (2018). Constructing the platform-specific self-
brand: The labor of social media promotion. Social Media+ Society, 4(3),
2056305118784768.
White, J., & Preston, P. (2014). Concert promotion centralization and the artist management
response: 1990s-2010s. MEIEA Journal, 14(1), 13.