Consultancy Project for Hospitality Management Analysis Report

This report presents a consultancy project focused on the hospitality industry, specifically addressing management challenges faced by Artist Residence Brighton. The introduction highlights the broad scope of the hospitality sector, including areas like event planning and lodging, and identifies the client's management issues. The main body delves into the range of managerial challenges, such as security and cleanliness issues, and analyzes these problems using management theory. The report emphasizes the application of system management theory to resolve these challenges, outlining the steps and time required for implementation, including establishing a security department and addressing cleanliness concerns. The report also discusses the importance of staff training and development in improving customer satisfaction and brand image. The conclusion summarizes the key findings and recommends effective management practices to enhance service quality and revenue generation. The report includes a list of relevant references from books and journals.

Consultancy Project
for Hospitality
Management

INTRODUCTION.................................................................................................................................4
MAIN BODY........................................................................................................................................4
1. Range of managerial challenges within hospitality sector.............................................................4
2. Critically analyse management theory, analyse and interpret a variety of complex industry-
specific managerial problems and issues...........................................................................................4
3. Exercise initiative and take responsibility for the outcomes of their decision, or proposed action
and to evaluate the impact of these outcomes in a real-life context...................................................5
CONCLUSION.....................................................................................................................................5
REFRENCES........................................................................................................................................6

INTRODUCTION
Hospitality industry is wide in nature and having broad category within service sector
it includes event planning, lodging, theme parks, travelling, cruise line and additional field in
the tourism industry (Bradbury and O'Boyle, 2017). Client within this assignment is Artist
Residence Brighton which is facing management problem. This report is designed for solving
these management issues by applying proper theory. Along with the time required for
resolving these issues will be discussed. System management theory will be implemented in
the working of respective hotel for resolving their challenges in effective manner.
MAIN BODY
1. Range of managerial challenges within hospitality sector
Hospitality industry is wide in nature there are several challenges which can be face
by Artist residence while working in competitive business environment. Explanation of these
are as follow :-
 Security challenges – This is one of the major issues facing by the guest of respective
hotel and everyone want proper security when they are travelling. It is related to
general theft or other crime, terrorism, Credit card fraud, racial discrimination, risk of
food poisoning and many others.
 Cleanliness issues – It is a management problem because of not proper skilled staff
lodging rooms are not clean, eco-friendly as well as in spacious condition. All these
result in unsatisfied guest. Because people are more aware about their hygiene and
cleanliness.
These are the major management challenges facing by Artist Residence and they have
to work on it for sustaining in competitive environment as well as building their brad
image within market of United Kingdom.
2. Critically analyse management theory, analyse and interpret a variety of complex industry-
specific managerial problems and issues
For solving challenges there is requirement of implementing management theory in
the working of Artist Residence. So that security as well as cleanliness challenges will be
resolved by the company because these are the major issues which give wide impact on the
brand image within market area (Viglia, Pelloia and Buhalis, 2018). Moreover, for the system
management theory is suitable due to its alternative approach to planning and management of
company. Time requirement and major steps required are as follows :-
 Security challenges – this is one of the biggest issue which give negative impact on
the image of hotel. It require proper security department within hotel which take
almost 4 to 5 months in entire setup. Security issue require proper attention because if
any guest will face this problem then it will give negative impact on the brand image
of Artist Residency and result in decreasing their sales.

 Cleanliness issues – People are more aware about their hygiene’s now a days and
everyone want clean surroundings near them. So it is responsibility of management
division to take care of entire hotel cleanliness and there is requirement of 10 to 15
days. Hygiene is the one of the most required thing by everyone so it is responsibility
of Artist Residence to take care of their guest and provide them better services.
3. Exercise initiative and take responsibility for the outcomes of their decision, or proposed
action and to evaluate the impact of these outcomes in a real-life context
System management theory offer alternative approach for organisational
management. It proposes business like an human body as well a involve multiple
components which work harmoniously. So that larger function like security and cleanliness
function optimally. As per the respective theory success of Artist Residence depends on
various key elements such as interdependence and interrelation within several subsystem.
Staff members are one of the necessary component or part of Artist Residence
because by hiring skilled employees issues related to cleanliness and security will be
resolved. Apart from this, other elements crucial for the success of an business are
department, workgroup as well as business units. In practice, manager of respective hotel
needed to evaluate patterns and events in their organisation so as to identify the best
management approach. This is the way company is able to collaborate on several programs so
that, they can work as a collective whole instead than as isolated units. Moreover, to Artist
Residency it has been recommended that they have to provide training to their existing staff
members for fulfilling needs and wants of guest as well as provide them satisfaction. Along
with the training and development session respective hotel can hire expertise of security and
cleanliness division. So they can overcome with the management challenges facing by them
and build their brand image within hospitality sector.
CONCLUSION
From the above discussion it has been concluded that, Artist residence Brighton have
to manage their working in effective manner so they can provide better services to customers.
Because hospitality industry is wide in nature and depend on the satisfaction of guest or
customers which can be only possible with assistance of better management services. It can
be possible only when organisation will hire professional staff members in their hotel for
serving customers needs and wants. Because company is facing security and cleanliness issue
both are major challenges within hospitality sector and it require proper attention. So that
guest of same hotel will get satisfied and result in generating more revenue.

REFRENCES
Books and Journal
Bradbury, T. and O'Boyle, I. eds., 2017. Understanding Sport Management: International
Perspectives. Taylor & Francis.
Viglia, G., Pelloia, M. and Buhalis, D., 2018. Information Technology in Hospitality
Education. In Innovation in Hospitality Education (pp. 87-100). Springer, Cham.
Ahmad, S.Z., Bakar, A.R.A. and Ahmad, N., 2018. An evaluation of teaching methods of
entrepreneurship in hospitality and tourism programs. The International Journal of
Management Education, 16(1), pp.14-25.
Taheri, B., O’Gorman, K. and Baxter, I., 2016. Contemporary issues in museums and
heritage marketing management: introduction to the special issue.
Talón-Ballestero, P., González-Serrano, L., Soguero-Ruiz, C., Muñoz-Romero, S. and Rojo-
Álvarez, J.L., 2018. Using big data from customer relationship management
information systems to determine the client profile in the hotel sector. Tourism
Management, 68, pp.187-197.
Bowie, D., Buttle, F., Brookes, M. and Mariussen, A., 2016. Hospitality marketing.
Routledge.
Samaraweera, A., Senaratne, S. and Sandanayake, Y.G., 2018. Nature of construction project
cultures in the public sector: case studies in Sri Lanka. Built Environment Project
and Asset Management, 8(5), pp.557-568.
Olsen, D.H. and Trono, A. eds., 2018. Religious Pilgrimage Routes and Trails: Sustainable
Development and Management. CABI.