ARTS 209 Presentation: Gestalt Theory Application in Artwork

This presentation provides an overview of Gestalt theory, emphasizing its core principles and application in visual arts, particularly within the context of an ARTS 209 project. It highlights the Gestalt laws, focusing on figure-ground and continuity, explaining how these laws influence visual perception and design. The presentation showcases the student's research, concept development, and the final artwork, demonstrating how Gestalt principles were used to create emphasis, focal points, and unity in the design. The project aims to communicate a specific message or feeling to the audience through the strategic application of these visual perception laws.

Gestalt Theory Project
Name of the Student

Gestalt Theory
Gestalt theory highlights human mind and the behavior as a whole. It even focus on
the fact that human mind not just focus on the small components instead focuses an
object as a part of a complex system (Koffka, 2013).

Laws of Gestalt Theory
In this study, Gestalt theory will be used to fulfill the goal of learning photography.
The 2 laws with which will be used for the establishment of continuity are: law of
figure ground and law of continuity.

Laws of Gestalt Theory
Law of figure and ground- in a photo where a person dives off a cliff. What is actually the
real subject? Is it the person diving off the cliff or the incredible sky?
Law of continuity- a visual tension can be created if a cowboy is placed at the edge of a
frame and having him looked towards somewhere outside the screen or the frame (Zakia,
2013).

Explanation of the concept
Law of figure and ground- the brains of the humans are constantly processing
visual information and it has the inherent capability of differentiating a form from
its surroundings. The form or the shape itself is a image and is the figure. The
negative space is in itself called as the ground (Katz, 2013).

Explanation of the concept
The perception of a particular figure can be swayed by various type of factors like the
contrast or colors. The complex images form a host of ground and multiple figure
relationship and it is perceived by looking into the mind during the time of focusing (Biehl-
Missal, 2015).

Explanation of the concept
The vase which is described by Edgar Rubin is a well known example of the ground-figure
relationship. The figure present in the image changes depending upon the focus on the vase or
the faces (Dubois, 2016).

Explanation of the concept
Learning the way of controlling the definition of the ground and the figure within a photograph
will help in controlling the perception of the audiences and about the subject matter.
Furthermore, the negative space is also taken into account (Koffka, 2013).

Explanation of the concept
Law of continuity- this refers to the concept that the viewers eyes will be move beyond an
object and will continue through. The principle of this law is all about the curved lines or the
straight lines. There is no obvious feature present in the image, still the viewer’s are pointing
towards a certain way (Zakia, 2013).

Explanation of the concept
The form of continuity creates a fluid movement and it exists between the compositional
elements and also along the objects that are also grouped similarly. The whole includes the
sum of the parts and brings forth different principles for the composition of a composed
image (Katz, 2013).

Final product

Final product