ARU Research Ethics: Digital Marketing Impact on the Wellness Sector

This research ethics application outlines a study on the impact of digital marketing on the wellness industry. The research employs secondary data analysis, gathering information from journals and articles to understand the influence of digital marketing tools on the wellness sector. The research questions focus on identifying the types of digital marketing tools used and assessing their overall impact. Exclusion criteria are defined to filter out irrelevant data related to traditional marketing and the health and social care sectors. The potential value of the research lies in raising awareness about digital marketing strategies in wellness, providing insights for companies to refine their marketing techniques, and informing the public about wellness practices. The research also aims to contribute to the understanding of how digital marketing influences consumer behavior and its economic impact on the wellness industry, offering valuable insights for future studies.

Stage 1 Research Ethics Application Form
Section 1: Details of the Researcher and their
Research
N.B. If you are conducting research that involves ‘animals (dead
or alive) and significant habitats’, please use the Stage 1
Research Ethics Application Form involving Animals and Habitats
.
Applicants carrying out research with children or vulnerable adults
may also need to carry out an online Safeguarding course and submit
the pass certificate with their ethics application. Please refer to the
Question Specific Advice for the Stage 1 Research Ethics Application
Form at the above weblink.
Researcher details
First name
Family name
School/Faculty
Email address
Name of Institution where you study or
work
N/A
Are you:
Please tick
◻ Undergraduate (UG) Student
 Postgraduate Taught (PGT) Student
◻Postgraduate Research (PGR) Student
◻ Member of ARU Staff
◻ Member of ARU staff carrying out Masters/Doctorate research
Students (including staff proposing research on a course/programme)
Your SID
Your course/programme title
Name of your First Supervisor (for PGR) or
Supervisor (for UG and PGT)
Research details
Title of your research project
N.B. For UG/PGT students, this is not the
title of your research module
Impact of digital marketing on wellness industry
Name and institutional affiliation of any
research collaborators

Date of application
Start date of proposed research
Brief Project Summary (up to 700
words) Please summarise your research
in non-specialist language.
Please describe where relevant:
Methodology (please describe
what you plan to do as opposed
to providing a background in your
chosen methodology)
Theoretical approaches
Research questions
Details of participant population
(recruitment, inclusion and
exclusion criteria
The research methodology provide a framework of how research is to
be conducted in systematic way. it consists of different methods
included in it. So, in present study the methods are as follows :
Data collection- Data must be collected in an appropriate way so that
accurate results can be obtained. The overall research aim and
objectives depend on how data is collected. The researcher has to
gather precise data and information from various available resources.
it is a method of gathering data and information in an effective way.
the data must be gathered from relevant and precise sources.
However, the entire research outcomes are dependent on how data is
collected and analysed. basically, there are two types of data collection
methods that are primary and secondary. in primary fresh data is
gathered from various methods like questionnaire, interview, survey,
etc. but on contrary in secondary method, previous data is collected
from journals, articles, etc. it is then analysed and interpreted to get
desired outcomes. So, in current research project, secondary data
collection method will be used. in this data will be gathered from
previous articles, journals and then analysed to generate precise
outcomes.
Research questions –
What is the impact of digital marketing on wellness industry?
What are different types of digital marketing tools used in wellness
industry?
Exclusion criteria- the exclusion criteria will be followed that is defined
as :-
The articles that contain information about traditional marketing will
not be taken.
Also, article which is related to health and social care sector
Please explain the potential value of your
research to society and/or the economy
and its potential to improve knowledge and
understanding.
This research will help in generating awareness among people about
different types of digital marketing tools used in wellness industry.
Moreover, it will give insight to companies operating in wellness
industry about how customer are influenced due to digital marketing.
also, the companies will change their way of marketing technique or way
so that they can be attracted and retained.
The society will gain knowledge about how to remain healthy by doing
Yoga, meditation, etc. also, it people will start using viewing those ads
and then practicing it. furthermore, this research will give insight to
other authors as well to do study in future to find out people
perspective regarding wellness and how their behaviour is influenced
when they ad of wellness on social media. Apart from it, the research
will be useful in defining that how people reach to digital marketing and
what is their response regarding it.

The research will also be beneficial for economy as it will help in
analysing the contribution of digital marketing in wellness industry. this
will be easy to analyse statistics and finding out to how much digital
marketing economic growth is rising to such great extent.