Araya Drinks is dedicated to minimizing its environmental footprint by sourcing raw materials sustainably, reducing water usage in production, and utilizing recyclable packaging. The company adheres to strict waste management protocols that ensure minimal pollution from manufacturing processes. As a new player in the beverage industry, Araya Drinks faces challenges such as financial instability and establishing market presence but sees opportunities for global expansion and increasing employee satisfaction. However, potential threats include restrictive governmental regulations. This strategic assessment aims to provide insights into how Araya Drinks can leverage its strengths, address weaknesses, capitalize on growth opportunities, and mitigate threats in an increasingly competitive marketplace.