ASAP Lunch 4 Us: Business Plan for Entrepreneurial Development Module

This report details a business plan for "ASAP Lunch 4 Us," a venture designed to provide lunch services to students at Roehampton University. The plan begins with an introduction to entrepreneurial development and the market gap for quality, affordable food options. It then explores the venture's objectives, which include market penetration and identifying growth opportunities. The report utilizes a Customer Value Proposition Canvas to outline the product/service, gain creators, pain relievers, and customer gains and pains. A 'Lean' Business Model Canvas is presented, identifying key partners, activities, resources, value propositions, customer relationships, customer segments, and channels. A detailed development plan is included, covering marketing, operational, technical, human resources, and financial aspects of the business. The marketing plan focuses on reaching students through various channels, while the operational plan emphasizes efficient service delivery. The technical plan highlights the importance of a user-friendly app. The human resources plan emphasizes effective recruitment and organization, and the financial plan addresses capital acquisition and management. The report also includes a summary, reflection, and conclusion, providing a comprehensive overview of the business plan and its potential for success.