ASB 4115 Management Research Report: Mixed Methods and Strategies

This report is a comprehensive analysis of management research, structured into three key parts. Part 1 defines and describes the process of a systematic review of academic literature, explaining its methodologies and importance. Part 2 identifies and explains various qualitative research strategies, such as ethnography and narrative approaches, and illustrates their application in business and management research. Finally, Part 3 critically compares and contrasts different types of mixed methods research designs, including the triangulation design and embedded design, providing examples of their practical use in business and management contexts. The report integrates diverse research methodologies, providing a holistic view of the subject matter, and it is intended to aid students studying management research.

RUNNING HEAD: MANAGEMENT 0
BUSINESS RESEARCH

MANAGEMENT 1
Table of Contents
Introduction......................................................................................................................................2
Part-1................................................................................................................................................2
Literature review..........................................................................................................................2
Part-2................................................................................................................................................5
Qualitative research strategy and their application in management research..............................5
Part-3................................................................................................................................................7
Types of mixed methods..............................................................................................................7
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

MANAGEMENT 2
Introduction
Business research is a process of acquiring detailed information of all the areas of business and
using such information in maximizing the sales and profit of the business. This study supports
the company to evaluate the product and services which is considered most profitable and is
more in demand (Filous & Silver, 2016). Researchers use different philosophies, approaches and
methods to get the information regarding the business research. The business research helps in
providing complete information regarding the profitability and issues which business are facing.
In this report, the concept and procedure of literature review is discussed and qualitative research
strategy is also analyzed. Further, the report will also discuss the mixed method which is
appropriate and helpful in conducting business research.
Part-1
Literature review
The key terms which are use in the describing the different views of the authors are management
research and its procedure. According to Haans et al. literature review is considered the
procedure which uses various systematic techniques for data gathering and analyzing the data
(Haans et al., 2016). The researchers will appraise the research in more critical manner as well as
analyze the data in more qualitative and quantitative approach. It is also describes that there are
types of literature review which are in academic literatures, the research is conducted for taking
the perception of different authors about the subject matter. From the analysis it is demonstrate
that for the critical review researchers used the theory of argumentative review, it is used by the
researchers to support the argument so that philosophical issues is already developed in the
literatures (Little et al., 2015).
Various authors conducted the study to understand the concept and overall meaning of the
literature review in the research as well as various theories which was adopted in reviewing the
articles (Padilla-Díaz, 2015). The data collection was done through secondary method; from the
investigation it is revealed that some of the researchers used theory of integrative review. It is
because in this theory researcher conducted various review, critiques and evaluate the necessary

MANAGEMENT 3
and appropriate literature which are necessary for the selected research topic. For example, for
conducting the research regarding the “impact of managing innovation and technology on
organization performance topic” various innovation and technologies which are adopted by the
organization is firstly discussed t support the research topic (Haans et al., 2016). It is also
evaluated that of the study demonstrate that in the literature review researchers firstly describe
the background of the topic and after that identify the categories and studies which are close to
the selected topic. For the review of understanding the influence of management and innovation
in the business research, researchers can adopt the theory of methodological review in which
researchers does review by adopting the approach and framework at different level.
SOURCE: (Pavlineri et al., 2017)
Various authors also conducted the study is describe the procedure used in the academic review
that is review of the management research. The analysis of the study demonstrates that in the
first step of the review researchers clearly describe and identify the objective for conducting the
research for the management research. It is conducted the major step because of the reason that
the overall research is based on the clearly stated objective and purpose of conducting the
research (Percy et al., 2015). For example methodologies in used in identifying the innovation
management on organizational performance by describing the other set of objectives through
which the objective of conducting research will be accomplished. There are various major steps
which are used in reviewing the systematic literature. The findings of the study revealed that
theory of systematic review is the approach which is followed by the researchers. It is because

MANAGEMENT 4
through this researchers can conduct the research in more critical manner according to the
requirement of the subject matter (Albert & Grzeda, 2015).
Through the analysis researchers describes that defining the methodologies which are used in the
articles support the researchers to understand the path of conducting the research. It is because
through this researchers understand the theories, approaches, philosophies used by the
researchers to conduct research (Sovacool et al., 2018). The main objective of the review is to
demonstrate the steps which are highly used by the researchers for reviewing the academic
literatures in the business research. The results of the study revealed that it is important to define
the methodologies which are used in the present research. The findings of the results revealed
that through this the article which is appropriate for the chosen methodology is used and analysis
is done to get the final result. Further describing the procedure of literature review is also related
with the type of the study researchers are conducting and subject matter which it is referring
(Filous & Silver, 2016).
It also revealed that various steps are taken into consideration which includes that in this
researchers access the quality of the literature by describing the approaches and philosophies
which is used in the study (Teherani et al., 2015). Further, in conducting the research regarding
the management of innovation and technology on organizational outcomes, researchers evaluate
the quality by describing the argument of the research and other important method to receive the
findings of the research. The process of literature review also includes the step of synthesis the
results and outcomes received from the research. In this step analysis and evaluation of the study
is done to receive the objective for which the review of the literature is done so that analysis of
the findings is done in more efficient manner (Martin et al., 2017).
SOURCE: (Loka et al., 2019)

MANAGEMENT 5
Part-2
Qualitative research strategy and their application in management research
The Ethnography is one of the qualitative business research strategy in which researchers
immerse through the focus group which they have targeted to analyze the objective, culture,
philosophies , challenges and motivations (Cushion, 2018). In this researchers relate the study
with the culture that is in the business environment researchers conducted the study to
understand the organizational cultural and various relation is studied by relating it through the
selected research strategy (Albert & Grzeda, 2015). Therefore, in this strategy researchers adopt
different theories and approaches to that objective of conducting research will be achieved that is
in this it used observation method by observing the aspects and factors of the study for example
in technology management. The researchers will observe the manner in which the organization
manages their technologies and factors they used to administrate innovation for managing
efficiency in the research.
The Narrative approach is the other strategy which is used by the researchers to making
collaboration and makes the sequence of the events to conduct the study and to understand the
full story regarding the objective of research. In this strategy researchers adopt theory of in-depth
interviews and read the documents so that core of the study will be examined (Lynch, 2018).
Therefore, in this research researchers also develop the themes which are related with the
strategy and by which the overall research is conducted. In this strategy all the important themes
and documents are highlighted by describing the conflicting stories and investigating the
opportunities for the organization.
In the case technology management researchers will describe the opportunities underlying with
the management of technology and innovation (Jackson, 2018). Further, in the business research
it is conducted most important and major strategy it is because in this in the research majority of
the researchers adopt the mix method by which segmentation is analyzed (Cushion, 2018).
Therefore, this strategy is also suitable in identifying various different scenarios in the business
which can make research more efficient and effective, in this all the details about the business is
also described.

MANAGEMENT 6
There are also various qualitative research strategy through which researchers make study more
comprehensive and complete that is phenomenological strategy. It is considered the strategy in
which researchers provide complete description of the activity, phenomenon and he event which
is appropriate for the study. In this type of strategy researchers adopt different theories and
methods which include organizing the interviews to take the opinions of the focus group,
viewing the videos to understand the related concept in the business research and examining the
places for administrating the participants (Haans et al., 2016).
Therefore, in this researchers mainly rely on the perspectives and opinions of the focus group so
that insight will be provide in the selection of the related subject matter. In this type of strategy
researchers formed the argument it is because the overall study will be conducted while
explaining the hypothesis that is by identifying the relationship between two variables (Martin et
al., 2017). In the business researchers conducted the interview by describing the similar themes
so that it can provide validity and reliability in the findings of the research. It is also important
strategy to examining the experience of participates and their influence on the materials which
are highly comprehensive.
The last theory or strategy which researchers used in the qualitative research method is the
ground theory it is because in this researchers describe the major reason and explanation of the
activity. Therefore in the strategy researchers does complete explanation of the theory by
investigating in-depth, in this type of research researchers focus on providing better and efficient
understanding of the subject matter by scheduling interview and describing the major themes ad
structure which are used in performing the research (Pavlineri et al., 2017).
This theory is also support in informing the design decisions through investigating and
increasing the knowledge about the reason of using the approaches and product which
organization keep the product for the sale. Through this researchers can understand the activities
through which better decisions will be made and different tasks will be developed for performing
the study in the business research. The theory also helps in providing information about the sales,
software, tools, techniques used by the researchers (Nortjé & Hoffmann, 2019). The case study is
also one of the strategy in which researchers examined and analyzed all the factors which case
are revealing and describe all the events which are considered opportunity and threat for the

MANAGEMENT 7
organization. Therefore it is the strategy which can become exploratory, explanatory and
describe the overall situation of the business.
SOURCE: (Perseghin & Solini, 2016)
Part-3
Types of mixed methods
The triangulation design is considered most important research design it is because this research
design can support the researchers to diverse about complementary information regarding the
similar topic and subject matter. This design is applied in business research it is because this help
in understanding the research problem about the challenges which are faced by the business
(Olalere, 2018). Therefore, it helps in understanding the in-depth information regarding the
purpose of the literature, it also describes the validation and expansion of the results which is
received by the author and findings which get through qualitative data. In the business research
researchers develop the qualitative as well as quantitative methods with in the similar time frame
and which are equal weight and time.
This supports the researchers to investigate and understand the data collection method, data
analyzing method so that problem of research is understood in highly efficient manner (Jackson,
2018). This also supports the researchers to examine the convergence model of the business and

MANAGEMENT 8
also investigate data transformation model and multilevel model so that researchers can compare
the findings of the researchers and can investigate the validation of the data.
However, in comparison to this Embedded design is also the data which considered as supportive
research design it is because it play a major role in the research (Sovacool et al., 2018). This
research design which support the researchers to use different types and methods of data,
therefore, researchers make the use of this design to answer the study which used both the
approaches that is both qualitative and quantitative technique. This research design is used to
develop the treatment and to analyze the intervention procedure and investigate the mechanisms
which are highly related with the variables, through this researcher also takes follow up of the
findings which are received through experimentation.
Researchers adopt this design it is because it mixes with the diverse information at the design
level, the one type of information is embedded in methodology is framed and group by the other
related data when the research are conducted for the business related areas (Olalere, 2018). The
data in this research design is become supplemental and important for the whole research design,
to apply this design in business research researchers adopt various types of theories and
approaches which includes that it has quite similarity with the triangulation design because it
makes aware about the treatment development and identify the outcomes of the treatments.
The explanatory design and strategy is also the similar strategy through Embedded design it is
because this help the researchers to build the quantitative outcomes and results. It is applied in
the business research this is due to reason because this design is suitable for the researchers when
the researchers needs to find the significance of the qualitative data which is received through the
data collection (Padilla-Díaz, 2015). In this researchers adopt the strategy of survey method and
in-depth study is conducted by identifying the reasons and factors through which the study is
conducted. In this design the results of focus group is analyzed in detailed and appropriate
manner.
It is highly different with the triangulation design it is because in this research researcher
specifically identifies the findings of the study and leads in providing further additional
explanation which includes different opinion of the organization. Researchers helps inn
identifying the factors which make the researchers to implement and conduct different

MANAGEMENT 9
techniques in the business research (Martin et al., 2017). This support the researchers to find
evidence from the study it is because through this design researchers adopt multiphase
investigation because this describes in identifying the criteria for selecting the target participation
and this design also helps in selecting the predictors which vary from individual to individual.
There is also similar meaning for the instrument development model this is also applied in the
business research it is because in this researchers use the qualitative phase to get the quantitative
measures. Therefore in this researcher describes the instruments themes and aspects for the
quantitative measurements (Nortjé & Hoffmann, 2019). In this research, helps in determining the
association among the themes as well as subthemes for developing the procedure of business
research. Further, there is also some different findings which includes that it include the
procedure to ensure that the scores which are developed on the instrument is valid, accurate and
reliable. Therefore, in the business research findings the researchers will also review the steps
and procedure which are used in the development of process.
SOURCE: (Perseghin & Solini, 2016)

MANAGEMENT 10
Conclusion
From the above, it is concluded that literature review is considered the systematic approach
which support the individual to review the articles in more appropriate manner, it support the
researchers to maintain validity and accuracy of the articles. Researchers have to undergo
through the process of literature by describing the topic which has to be chosen in the study and
it leads in analyzing the articles in more critical manner. Further, there are various qualitative
strategy which helps the researchers to select and analyze the information in more appropriate
manner which includes case study, ground theory, narrative etc. This leads in providing accurate
information about data collection and further there are various types of mixed method which
support the researchers to get the appropriate findings which includes triangulation research
design, explanatory design etc.

MANAGEMENT 11
References
Albert, S. & Grzeda, M., 2015. Reflection in strategic management education. Journal of
Management Education, 39(5), pp.650-69.
Cushion, C.J., 2018. Reflection and reflective practice discourses in coaching: a critical analysis.
Sport, education and society, 23(1), pp.82-94.
Filous, A.R. & Silver, J., 2016. Targeting astrocytes in CNS injury and disease: a translational
research approach. Progress in neurobiology, 144, pp.173-87.
Haans, R.F., Pieters, C. & He, Z., 2016. Thinking about U: Theorizing and testing U‐and
inverted U‐shaped relationships in strategy research. Strategic Management Journal , 37(7),
pp.1177-95.
Jackson, E.A., 2018. Opportunities, Challenges and Ethical Considerations as Insider-Researcher
for a Community-Based Research in Redressing Livelihood Sustainability Issues. Management
of Sustainable Development Sibiu, Romania, 10(2).
Little, T.D., Deboeck, P. & Wu, W., 2015. Longitudinal data analysis. Emerging Trends in the
Social and Behavioral Sciences: An Interdisciplinary, Searchable, and Linkable Resource, pp.1-
17.
Loka, S.R. et al., 2019. Effect of reflective thinking on academic performance. Journal of
Education, 8(1), p.184.
Lynch, R., 2018. Strategic Management. Pearson.
Martin, F., Scott, J.M. & Thompson, J., 2017. Strategic Management: Awareness and Change.
Boston: Cengage Learning.
Nortjé, N. & Hoffmann, W.A., 2019. Research Integrity in the Context of Social Research
Integrity in the Context of Social Science Research in Africa. In Social Science Research Ethics
in Africa, pp.117-23.
Olalere, F., 2018. Enhancing Cultural Practices through Well-Being-Driven Design.
International Journal of Designed Objects, 12(1), pp.1-9.