ASD Company Analysis: Market, Competition, Strategy, and Growth Plan

This report provides a comprehensive analysis of ASD Company, a sports trading company. It examines the company's market position, competitive landscape, and business model, including its product offerings such as skateboards, tennis rackets, ice hockey sticks, and inline skates. The analysis also includes an assessment of ASD's current performance, highlighting its high market share and effective demand-supply coordination. Furthermore, the report outlines a strategic plan for the company's growth over the next three years, detailing supplier choices focused on cost-effectiveness and product quality, distribution strategies involving both physical stores and e-commerce, marketing initiatives including social media campaigns and market development, and a price-savvy pricing strategy. The report concludes with a focus on the company's aim to become a leader in the sports equipment industry.

Organizational
Context

Introduction to Company
ASD is a Sports Trading Company headquartered in London, United
Kingdom with a strong market presence within the industry. The
product offerings of ASD are inclusive of Skateboards, Tennis Rackets,
Ice Hockey Sticks and Inline Skates which are named Patel, Ames,
Safia and Spa respectively.

Analysis to Companies’ Markets, Competition,
Business Model and Performance
Market Analysis: ASD is managing the market in appropriate
manner because its supply, demand and sales is very high. It is
resulting in higher profits of the company and larger market
share.

Continued…
Competition: Competition in the sport trading companies is very high.
Due to this there are various organizations which are giving tough
competition to the ASD. These are Slike, PSM, AVG and Strength. It
is very important for the company to formulate effective strategies to
compete with them.

Continued…
Business Model: From the simulation game it has been analyzed
that current business model of ASD is very effective as managers
within the organization are trying to meet the demand of products
so that higher profits for future could be generated. There are
various sport items which are sold by it which are tennis racket, Ice
hockey stick, Skateboard and Inline skates.

Continued…
Performance: The simulation game shows that current
performance of ASD is very good because it has captured a very
high percentage of the market as compare to other organizations.
Another reason behind its good performance is its proper
coordination between demand and supply of different products.

Outline of Plan to grow company in 3 years
Supplier Choice: The company aims to provide environment friendly
products to its customers. Hence, its supplier choice is mainly
constructive of order qualifiers which include cost effectiveness as well
as variation in unit costs, quality based upon accurate product
specifications and dependability of the product procured and sold.

Continued…
Distribution: Currently, ASD has a distribution system which
includes a physical store as well as E-Commerce facility. However,
the company is aiming to expand itself in the Mobile Market
Segment with a new application that allows customers to order
products online from the comfort of their homes.

Continued…
Marketing: ASD’s market communication mix includes Paid promotion
and presentation of its products along with Social Media Campaigns
over LinkedIn, Facebook and Twitter. With a motive to expand its
market share to become a leader of the Sports Equipment Industry, the
company aims to undertake Market Development activity so as to
generate more clientele within new markets for its existing products.

Continued…
Pricing: ASD utilizes a Price-Savvy strategy wherein the company
has undertaken to take differential pricing based upon the targeted
customer base. Thus, enabling to choose from a wide variety of
suppliers and gain competitive edge within a highly competitive
market.

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