Asda UK: Impact of Data and Information on Retail Business Operations

This report provides an in-depth analysis of how Asda UK, a leading retail business in the UK, utilizes data and information to drive its business strategies and operations. It begins by highlighting the crucial role of data and information in the retail industry, particularly in gaining a competitive advantage. The report then details the types of data collected by Asda, including primary and secondary data, and how this data is used to understand customer behavior and analyze market competition. It explores the ways Asda integrates data into its daily operations, from market research to strategic decision-making. The report also examines the methods Asda employs to capture and store information, such as surveys and contracts. Furthermore, it discusses the importance of data in making informed business decisions, especially regarding customer satisfaction and operational efficiency. Finally, the report emphasizes the role of primary and secondary research within Asda's Management Information System (MIS) and concludes with the significance of data and information in the overall growth and success of the company. The report underscores the importance of data-driven strategies in the current retail landscape and highlights how Asda effectively uses data to enhance its market position.

AS AN ORGANISATION I
CHOOSE ASDA UK

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Role of data and information within industry..............................................................................3
Data type collected and used by Asda.........................................................................................4
Ways of Asda to use information and data within the day to operations....................................5
Ways to capture and store information........................................................................................5
Data is used for business decision making..................................................................................6
Primary and secondary research role on MIS (Management Information System)....................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9
Group log.....................................................................................................................................9

INTRODUCTION
Information and data of market situations always plays an effective role to an
organisation in market place. No venture can achieve high market share in this dynamic and
modern world without having proper information and data. This report discusses impact of
information and data on Asda (HAO, 2018). The Asda is one of the leading retail business of the
United Kingdom, headquartered in West Yorkshire, England. Basically, this company is
subsidiary of international retail giant Walmart. Currently the company has very large customer
base in the UK. This report discusses role of data and information in the retail industry. Different
types of data, ways of data using, market research methodologies etc. factors also have been
covered in this report.
MAIN BODY
Role of data and information within industry
There are different data and information plays an effective as well very important role to
different businesses of retail industry. In this dynamic and modern world, upper management of
Asda also knows the role of data and information, because these aspects provide a specific base
to the company for making different productive business strategies. Basically, Asda like to
collect data of its competitors, because existing competition within the UK’s retail industry is
very higher, and that’s why upper management of Asda always tries to have lots of knowledge,
data and information about its various present competitors for making business strategies
accordingly. Basically, data and information of different market situations enables to a company
of retail industry for gaining huge competitive advantage in market place (Chu, 2016). For
example; upper management of Asda has information that its one key competitor named; Tesco
uses value-based pricing strategy for charging amount from customers on products on the basis
of the value of products. In this situation, this information will motivate to Asda for adopting
competitive-based pricing strategy for selling own retail products and services on something
cheaper and favourable prices than Tesco. Generally, lower, cheaper and favourable prices
attract maximum customers in market place and that’s why this is very important to the company
to have proper information and data about market situations.

On the other side, data and information plays an effective role in developing different
productive business strategies as well. For example; currently data says, there are maximum
people in across the United Kingdom uses different social media platforms, like; Facebook, Snap
Chat, Instagram and Twitter. In this situation, data relating social media is enough to motivate
company’s upper management for running its different marketing campaigns on social media
platform. Generally, when many of people see different advertisement of Asda on various social
media platform, then this action of company can play an excellent role in attracting maximum
customers towards own brand in mark place (Singhal, Damiano and Sabik, 2017). This is the
main reason that data and information plays an excellent role to Asda in the UK’s retail industry,
in which R&D (Research and Development) department of company should be more active in its
daily operations for gaining different necessary data and information to company, because these
enables to effectively grow in market place.
Data type collected and used by Asda
Basically, Asda’s upper management considers two types of data, named primary data
and secondary. In this situation, the primary data is used by company for knowing customer
buying behaviour, and secondary data is used by Asda for analysing competition of market and
for knowing opportunities to gain huge competitive advantage in market place. Knowing buying
behaviour of customers is really a necessary task to company, because after having knowledge
and information about behaviours of customers, the venture will enable to produce or develop its
products and services on the basis of needs and wants of customers. According to different
business experts, buying behaviour of customers helps to a company for knowing customers’
actual needs, wants and demands of market place. In this situation, after having information of
what types of products and services are demanding by customers in market place, then Asda will
be able to produce accordingly (Zhang and et.al., 2019). Data and information relating to
consumer behaviour has helped to company for knowing customers’ attitude and interest as well,
which is really perfect factor to Asda in order to provide maximum satisfaction and great
experience to all customers in market place.
On the other side, there secondary data of competition analysis also plays a very effective
role to company. Basically, collecting data relating to existing market competition, the R&D
department at Asda conducts method of secondary data collection, because this method enables

to company gaining or collecting data through various books and journals, magazines, business
articles and internet blogs. In this highly competitive market place, having proper knowledge of
existing market competition is very necessary to Asda, because after knowing many factors
about its competitor company can run its business operations accordingly. However, currently
upper management of company is fully able to gain huge competitive advantage in the UK’s
retail industry by using secondary date relating to competitive analysis. For example; it knows
those products of other retail companies which are not good by quality wise, in which after
analysing this competitive factor, company has focused on offering quality products and services
in market place.
Ways of Asda to use information and data within the day to operations
Asda’s upper management is fully able to systematically use information and data within
its day to day operations (Asda, 2019). Firstly, the research and development department of
company conducts the market research for collecting different information and data about market
situations. After collecting data, the R&D department provides that collected data to top-level
management of company, and then management of Asda make business strategies by
considering all collected data. While making new strategies, upper management of company
invites some those employees in process who has proper knowledge about how to make
appropriate and productive business strategies. These are major ways which Asda has adopted to
effectively different data and information in daily business operations.
The main purpose of company to use information and data in workplace is to gain huge
competitive advantage in market place. That’s why upper management of this company always
considers the impact of each information and data on its organisational growth. Many companies
and businesses are currently running their business operations in market place, in which the
company uses information and data for knowing key strengths and weaknesses of these all
ventures and companies for developing the best products and services to attract maximum
customers towards own brand (Farewell, Jude and Pritchard, 2018). This use of data is really
very appropriate to company in market place, because after using these aspects in the context of
attracting large customer base, the company will be able gain huge profit margins in market
place.

Ways to capture and store information
Currently research and development department of company uses various ways in the
business environment of Asda for systematically capturing and storing different information and
data. Nowadays, department uses of surveys, tills, club cards contracts and suppliers and partners
for capturing different information and data in market place. For example; after conducting
different surveys, company enables to know about behaviours of customers in market place.
After analysing contracts of partners and suppliers, company can simply gain information about
different terms and conditions of partners and suppliers, because a partner or a supplier always
mentions their various terms and conditions in a contract. That’s why these all aspects become
excellent ways to Asda’s research and development department for restoring various data and
information. In this dynamic and modern world, there are many other ways also has available to
company for capturing and storing collected data and information. For example; company can
use different hi-tech internet servers for saving and storing its collected information and data
(Rempe, Kessler and Bogenberger, 2017). However, the management of company need to ensure
that existing source of data collection is appropriate or not, because an appropriate source of data
collection always provides logical and productive data and information in market place.
Data is used for business decision making
There are data and information play an excellent role to Asada for making any business
decision. However, currently each venture and business within the UK’s retail industry is taking
lots of advantages through data and information for making appropriate decision-making.
Currently those venture are gaining excellent profit margins in market place where top-level
management is fully able to make decisions according to current market situations. In this same
situation, currently Asda’s upper management is capable to make productive business decisions,
because it has already collected different useful data and information about existing market
situations. For example; Asda has information that, currently most people and customers like to
visit in such supermarkets and store for buying retail products, where existing management
systematically follows all safety measures, where management has properly maintained all
precautions of corona virus pandemic (Ekman and et.al., 2017). This information of market has
motivated to Asda’s upper management to for taking decisions towards always maintaining all
precautions of corona virus in it’s all supermarkets and stores. This is necessary to company for
attracting maximum customers towards own brand in current pandemic time period.

The company makes decisions for providing great experience as well as satisfaction to
customers, in which while making these types of decisions, the management of Asda always
considers different collected data and information. According to information, currently most
people within the United Kingdom like to consume quality products and services in market
place, in which this information has motivated to existing management of company for taking
decisions towards adopting different approaches of operations management in production
practices. Basically, decision is using approaches of operations management, like; JIT, TQM and
lean production is the most favourable decision of retail business in order to maintain excellent
quality of own products and services. In this situation, after selling quality products and services
in market place, the company will simply give great experience and satisfaction to all customers
(Seman and et.al., 2019). At the end, Asda will enable to gain huge competitive advantage in
market place by generating an effective revenue in the UK’s retail industry.
Primary and secondary research role on MIS (Management Information System)
Existing MIS of company is very effective within Asda, because the management and
R&D department of Asda always uses various productive method of data collection. In the
current time period, primary research and secondary research are two major methodologies of
data collection which currently uses different companies and researchers in market place.
Currently Asda is taking huge advantages from both methodologies, because both are enough to
provide appropriate data and information in market place. However, the use of both methods is
completely different from each other (Surbhi, 2016). For example; R&D department of company
uses primary research for collecting data through interviews, observations, personal meetings etc.
On the other side, secondary research is used for collecting data through various books &
journals, articles and magazines etc. Both methods are very important to company for gaining
excellent profit margins and competitive advantage in market place.
CONCLUSION
On the basis of above findings, it can be concluded that information and data are very
important for all over growth of Asda in market place. Currently upper management of company
completely aware about the impact of data and information about market situations. Nowadays,
these aspects give great opportunity to company for making very productive business strategies.

In this situation, these all new strategies enables to Asda for gaining excellent competitive
advantage and profit margins in market place.

REFERENCES
Books & Journals
Asda, H., 2019. ANALISIS PENDAPATAN KELAPA DALAM DI DESA DOLAGO
KECAMATAN PARIGI SELATAN KABUPATEN PARIGI MOUTONG. (Doctoral
dissertation, Universitas Tadulako).
Chu, K. C., 2016. Modeling and Probing Strategy for Intelligent Transportation System Utilizing
Lagrangian Traffic Data. (Doctoral dissertation).
Ekman, S., and et.al., 2017. Inventory of types of purchase data and data collection
methodologies for consumer generated food purchase data: deliverable D5. 1. EU.
Farewell, T. S., Jude, S. and Pritchard, O., 2018. How the impacts of burst water mains are
influenced by soil sand content.
HAO, X., 2018. Intermediate Result Compression.
Rempe, F., Kessler, L. and Bogenberger, K., 2017, June. Fusing probe speed and flow data for
robust short-term congestion front forecasts. In 2017 5th IEEE International
Conference on Models and Technologies for Intelligent Transportation Systems. (MT-
ITS) (pp. 31-36). IEEE.
Seman Jr, A. E., and et.al., 2019. Construction jobsite computer data network and location
system. U.S. Patent Application 16/313,291.
Singhal, A., Damiano, P. and Sabik, L., 2017. Medicaid adult dental benefits increase use of
dental care, but impact of expansion on dental services use was mixed. Health Affairs.
36(4). pp.723-732.
Zhang, S., and et.al., 2019, October. Latency-Aware Deployment of IoT Services in a Cloud-
Edge Environment. In International Conference on Service-Oriented Computing. (pp.
231-236). Springer, Cham.
Online
Surbhi, S. 2016. Difference Between Primary and Secondary Data. [Online]. Available Through:
<https://keydifferences.com/difference-between-primary-and-secondary-data.html>.

APPENDIX
Group log
Group members student ID numbers
Company Name: Asda
Date Students
Attending
Activities/
Issues
Actions
Required by
Individuals
Target Date Achieved
Date
01/11/2020 1 Planning First member
of group was
responsible
to make a
specific plan
for knowing
which
activities are
necessary to
complete the
report.
02/11/2020 2 Organise
resources
Second one
has played an
excellent role
in collecting
various
resources of
data
collection,
like; books
and journals

etc.
03/11/2020 3 Collect data Third
member has
collected
necessary
data from all
resources.
04/11/2020 4 Finishing report Last member
has written
down all data
in report to
complete it
properly.