University of Bolton: BMP3002 - ASDA Business Environment Project

This assignment analyzes the business environment of ASDA, a major retail company. It examines both internal factors, such as strengths (brand awareness, economic growth) and weaknesses (limitations in new product offerings), and external factors, including political changes (COVID-19 impact), economic pressures (price reductions), social trends (customer preferences), and technological advancements (home delivery). The analysis includes a SWOT assessment, highlighting opportunities like cost reduction and integrated online/in-store sales, and threats such as increased market competition. The conclusion emphasizes the need for ASDA to adapt its strategies to leverage its strengths and achieve a competitive edge. References include academic sources discussing the company's performance and relevant industry analysis. The project fulfills the requirements of a Business in Practice module assignment, focusing on the relationship between a business and its external environment.

BMP3002 Business in
Practice

INTRODUCTION
Business environment is
the internal and external
factors which affect the
company’s operations.
 ASDA is the chosen
organization which
provides retail option of
various products.


External Factors
Political- Changing governmental policies like COVID-19
lockdown has been followed by company and has to face
high customer loss.
Economical- Product prices has to be reduced to attract
new customers and loyalty of existing, due to which profit
margin is reduced (Karami and et.al, 2020).
Social- Trendy products has to be provided, through which
customers can be ensured that they are able to achieve
trendy products, which fulfil their requirement.
Technological- ASDA has implemented technological
advancement within daily operations and has implemented
options like home delivery and data monitoring.


Impact on company
Work culture- Overall work
culture has to be changes
accordingly by which
situational advantages are
being achieved.
Working strategy- Work
strategy has to be
improvised by which
sudden advantages are
also being achieved.

Internal Factors
Strength- Company is having a high brand awareness and
efficient economic growth to provide services as per
customer requirements (Seong and et.al, 2019).
Weakness- Company faces limitations in terms of providing
new products as per customer requirements and due to
which is having low market share.
Opportunity- In the present time of COVID-19 company
may use cost reduction offers and integrated approach of
in-store sales and online sales to achieve high sales.
Threat- Due to increasing market competition
organizational profit margin is being reduced and with that
threat of substitute is also being increased.


CONCLUSION
From the analysis it can
be concluded that
company has to make
appropriate changes
within the working by
which strengths can be
used to achieve
situational benefits and
achieve competitive
edge.

REFERENCES
Seong, Y. and et.al, 2019. Examining underlying
relationships between the ASDA-S and the AIR and
the ASDA of adolescents and young adults with and
without disabilities. Advances in
Neurodevelopmental Disorders. 3(2). pp.173-187.
Karami, M. and et.al, 2020. Identifying the Factors
Affecting the Selection of B2B Online Market Entry
Strategies Using Soft System Methodology (Case
Study: IT Industry knowledge-based
companies). Journal of System Management. 6(2).
pp.55-80.
