This report provides a comprehensive analysis of Asda's international business strategy. It begins by evaluating Asda's current international strategy, focusing on its use of joint ventures, acquisitions, and Greenfield ventures for market entry. The report then recommends suitable new markets for Asda, considering factors such as cultural sensitivity and the competitive landscape. Furthermore, it suggests appropriate entry modes, such as joint ventures, export-import, licensing, franchising, Greenfield investments, strategic alliances, and purchasing a foreign company, justifying these recommendations with supporting evidence and reasoning. The analysis highlights the importance of adapting to local cultures and business environments for successful international expansion, particularly in high-context societies like those in Asia. The report concludes with a discussion of the advantages and disadvantages of various market entry strategies, providing insights into Asda's approach to global expansion and its ability to achieve sustainable growth in international markets. The report emphasizes the influence of cultural elements and the significance of adapting to the local market conditions for the success of Asda.
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