ASDA's Business Functions: Marketing Strategy and Market Research

This report provides an overview of ASDA's business functions, covering aspects such as organizational management, accounting, finance, marketing, and human resources. It delves into key marketing terms like segmentation (geographic and demographic) and the product life cycle, explaining how ASDA plans its strategies from product introduction to decline. The report also includes a table of different market research types, such as surveys and interviews, and explains the flow chart of ASDA's marketing strategy, which focuses on regaining stakeholder trust and analyzing competitors. The conclusion emphasizes the comprehensive nature of business functions, highlighting their importance in achieving operational efficiency and financial stability within an organization.

Introduction to
Business Functions
(TASK 3)

Content
 Introduction
 Introduction to various key marketing terms
 Table of different market research
 Explanation of flow chart to marketing strategy
 Conclusion
 References

Introduction
The concept of business functions is based upon various actions that is
been taken by an organization in order to perform main functions
separately. It covers various aspects which is based upon general
organisational management, accounting & finance, marketing,
human resource, economics and diseconomies. Further the report
contains discussion based upon discussion which is related to
business functions of ASDA. Also in this various resources used by
an company is been explained in relation to sectors of business.

Introduction to various key marketing term
Basis of Segmentation Segmentation
Geographic The company offers product and
services over geographical locations
at national and intentional level.
Demographic ASDA targets males and females form
lower and middle income level groups
that is students,professionals or even
employees.

Continue
Product life cycle
This includes four stages which makes introduction of production and
growth possible in relation to maturity level and finally declining
stages. ASDA at the introduction stages plans over creating
awareness over items making development of brand image over
growth stage and attains economies over scale they reaches maturity
level only when product is not preferred by making customer's
attaining declining and making sales even zero(Browne and Weiss,
2020).

A table of different types of market
research
Surveys In this qualitative research
through asking questions
form targeted audiences.
Interviews This includes one on one
interaction and asking
questions face to face.

Explanation of flow chart to the marketing
strategy
The main objective of ASDA is
marketing strategy which makes
regaining of trust level of
stakeholders through properly
analysing market along with
competitors.

Conclusion
From the above PPT it can be concluded that business functions
contains wider view that is based over finance, human resource,
marketing and general management. This makes organization attain
lot of benefits which makes an organization attain various benefits
from it. As per it operations within economic scale by making
proper complacence over product life cycle. Also the organization
having different options that has made finances acquired over the
operations which makes funds availability to be achieved.

References
Bakhovskyy, P and et. al., 2021. Stages of the Virtual Technical
Functions Concept Networks Development. In Advances in
Industrial Internet of Things, Engineering and Management (pp.
119-135). Springer, Cham.
Browne, S. and Weiss, T.G., 2020. Introduction: Development, the
largest of four UN functions. In Routledge Handbook on the UN
and Development (pp. 1-6). Routledge.

Thank You