Business Environment Analysis of Asda: Applying PEST & Porter's Model

This presentation provides an analysis of Asda's business environment, utilizing the PEST (Political, Economic, Social, and Technological) framework to assess the macro-environmental factors influencing the company and Porter's Five Forces model to evaluate the competitive landscape. It highlights the importance of understanding both the external and internal environments for achieving a competitive advantage. The presentation concludes that a thorough analysis of the business environment is essential for companies like Asda to make informed strategic decisions and maintain a strong market position. References to relevant academic articles are included to support the analysis. Desklib offers a wide array of solved assignments and study tools for students.

BUSINESS
ENVIRONMENT
(LO1)

INTRODUCTION
 The present ppt covers an analysis of both micro
and macro environment through an application
of PEST and Porter's five forces model in
respect to the company Asda.

Importance of Competitive advantage and
business environment knowledge
 Business environment includes PEST analysis.
 Competitive analysis includes Porter’s five
forces

PEST analysis
 The PEST analysis comprises form the part of
external business environment which talks about
the organisation's political, economical, social and
technological environment.

Porter's Five Force Analysis
 The Porter's five force helps in the analysis of
company's position in a competitive market as well as
its strengths. The model comprises of five different
elements within the framework that presents a crystal
picture of company's standings.

Internal environment
 The internal environment for an
organisation Asda is highly fruitful and is
providing greater business opportunities
with a healthy culture.

CONCLUSION
 From the above ppt it can be concluded
that an analysis of business environment
is highly essential by a company.

REFERENCES
 Almeida, F. and Santos, J.D., 2018. Annex I–Porter Five Forces.
 de Matos, C.A. and Krielow, A., 2018. The effects of environmental factors on B2B e-services
purchase: perceived risk and convenience as mediators. Journal of Business & Industrial
Marketing.
 Gorlova, O., 2020. Macro factors influencing the formation of standardized management systems
of an enterprise. Współpraca Europejska. 4(48). pp.68-84.

Thank-You