Project Report: ASDA's Strategies for Diverse and Inclusive Workforce

This report presents a project analysis of ASDA's strategies for developing a diverse and inclusive workforce. The project begins with an introduction and outlines the aims and objectives, focusing on understanding the strategies and initiatives used by ASDA to build a diverse and inclusive personnel. The report details the project management plan, including scope, cost, time, quality, communication, and risk assessments. It incorporates a work breakdown structure and a Gantt chart for project visualization. Small-scale research, including both primary and secondary research methods, is conducted, incorporating questionnaires to gather data on employee perspectives. The report then analyzes the collected data using suitable tools and techniques, followed by recommendations for ASDA. A reflection on the value of the project is provided in the final section, concluding with a summary of findings and references.

Managing a Successful
Business project

Table of Contents
Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Produce of project management plan................................................................................2
P3 Produce a work breakdown structure and a Gantt Chart...................................................4
TASK 2............................................................................................................................................6
P4 Carry out small-scale research..........................................................................................6
TASK 3............................................................................................................................................8
P5 Data analysis with use of suitable tools and techniques....................................................8
P6 Recommendation.............................................................................................................13
TASK 4..........................................................................................................................................13
P7 Reflection on the value that is undertaken while completing the project.......................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

TITLE
“To estimate the different strategy and initiative that gets used by the company to build
the diverse and inclusive personnel’s”. A case study on ASDA.
INTRODUCTION
The management of the successful business is completely get based on the different
factors under which more suitable outcome will get attained by the parallel development of the
strategy and policy with its better implementation and execution. It is an effective approach of
the business through which more appropriate outcome will get achieved and that get developed
by the collaborative efforts of all the employees that are working within the business and induce
all their efforts (Appelbaum, 2018). In this the company will also support the diverse culture
inside the business through which get hired the different group of people that belongs from the
different background without getting differentiate them on the basis of culture, belief, religion,
gender etc. In addition also support the inclusive workforce with that value all the individual in
terms of their abilities and embrace the perspective and background of all. ASDA is taken in this
report that is the British supermarket retailer and deals with the product as grocery, general
merchandise, financial services and having headquartered in Leeds, West Yorkshire. The
following report includes the project management with scope, aim and deliverables, time,
quality, small scale research and performance review.
TASK 1
P1 Project aims and objectives
To estimate the different strategy and initiative that gets used by the company to build the
diverse and inclusive personnel’s. In today’s world all the business must have used the different
technique and strategies to develop the better change in the working environment by which all
the target will get accomplished in timely basis and with this more profit will get gained (Bell,
2018). In concern to this there are a lot of businesses that perform their operation and function at
wider level or at international level thus they need the employee those have much talent and
skills through which they make the positive change in the working surround with more
perfection and suitability.
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Aim- “To estimate the different strategy and initiative that gets used by the company to
build the diverse and inclusive personnel’s”. The ASDA is one of the largest and the leading
retailing company and with that they have induce the diverse culture and inclusiveness with that
provide better platform to all the employee to work with better efficiency (Biemans, 2018).
Objectives
 To measure the intent of diverse and inclusive culture within the business.
 To identify the importance and need of the inclusiveness inside the workforce with its
impact as well.
 To analyse the impact and essential aspect of the diverse employee in the company.
 To estimate the employee prospect regarding the diverse and inclusive behaviour within
the ASDA.
 To understand the relatedness and belief of the employee that gets developed with the
usage of an inclusive surround in the business.
 To get familiar with the requirement of the diverse culture and nature with the inclusive
strategy that must get induce by the business to make suitable improvisation.
P2 Produce of project management plan
It is a plan that is in the documented form and includes the step wise format that gets
preceded while completing the certain project. The execution of the project will include some
basic components as like initiating, control, implement, plan, execution and monitoring as well
through which all the activities that are needed and get performed within the business on terms of
completion of the different project with better perfection. The project management is being more
needed and with this the standardised outcome will get attained measured that has better and
positive impact in the development of the business (Bjorvatn, 2018). It is also being more
essential as from this the achievable output will get collected and that is free from all the risk and
barrier that will oppose the credibility of the business.
Project plan
Aim and deliverables: It is more needed that the company has worked with certain aim and
in this project it is about to gain the higher achievability while considering the impact of diverse
and inclusiveness. It is more useful as it is needed to know the aspect of employee and for this
effective strategy get developed that motivate the employee.
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Scope: It is based on the documentation of the project and considerate the goal, vision,
mission and the deliverables as in this the superior outcome will get collected while making the
positive change. The researcher put all of its efforts to fulfil the requirement of the project and
ensure that the adequate outcome will get result in thus it is helpful for the ASDA while making
future strategies (Cletus, 2018).
Project cost: It is basically the net amount that gets assigned for the particular project to the
researcher and within that amount the research has been conducted and for this project the
assigned cost is of £200 thus all the activities get performed while allocating the different cost to
each individual task.
Particulars Amount
Use of various tools and techniques £60
Resources (team members, source of
information etc.)
£60
Data collection £40
Data analysis and interpretation £20
Miscellaneous £20
Total £200
Time: It is usually the time that gets associated with the project and under this all the task
will get performed with more appropriateness and the efficient outcome will get collected that is
more useful for the business and for its growth as well. For to complete this project the
researcher need the time period of 3 months and under that all the research will get finished.
Quality: It is related to the valuable result that get developed while completing the project
with more sufficiency and it is actually be more reliable and needed so as to complete the
research with better and efficient deliverables (Davies, 2019). It will define the researcher ability
that get used by the ASDA in order to attain the profitable interpretation by which long term
sustainability will get maintained.
Communication: It is more essential for the research as while making the interaction with
the employee by this the certain aspect will get accomplished. With the support of effective
communication the suitable coordination will get maintained to all the important associates by
whom the outcome of the project is more appropriate. In this the researcher will used the
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different medium to make a communication and that is as telephone, mails, questionnaire,
managing feedback, internet, interview etc.
Risk: It is the aspect that comes parallel with the project and it is needed to make the
respective outcome and for this the researcher will used to monitor all the different task and
activities and then analyse the different impact after that reduce the entire barrier and risk by
which more balanced outcome will get concluded (Fogarty, 2018).
Resources: It will include the different element that are used by the researcher to complete
the project with satisfactoriness and for this the researcher need the human resource, books
printing machines, phones, communication devices etc and with its usage the efficient outcome
will get developed.
P3 Produce a work breakdown structure and a Gantt Chart
Gantt chart: In this chart that shows from the graphical representation and with this
denote all the activities that get performed while completing the project and also shows the time
period of each activity by which the affordable ending will get received by the researcher. It will
get used to collect the precise result through which the researcher will analyse all the loop hole
of project on time and reduce all the redundancy on time by which the productivity of the
project will get enhanced (Georgiadou, 2019).
4

Work Breakdown structure: It is a structure that will define the hierarchical orientation
and with that the researcher will divide the overall project into the segments or it will get
breakdown into different slots (Haynes, 2017). It imparts more easiness within the business as
the valuable result will get conceived that is free from all the risk. It is also be the managerial
approach in which the certain outcome will get collected on timely basis.
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TASK 2
P4 Carry out small-scale research
The research is more related to the process through which the all the relative information
will get collected from the market through which the better and effective understanding will get
maintained and developed that help the researcher while compensating the research with more
accuracy (Ikenberry, 2019). There are basically two methods that are as defined below as:
Primary research- It is the research in this the data will get collected for the first time and
in this the researcher will make the appropriate changes and analysis while conducting the survey
and interview. It is more effective as the data will better get interpret to make the suitable
interaction with the public.
Secondary research- It is a research in which the researcher will make the interpretation
from the data and information that already get circulated in the market and that is as from the
financial reports, books, journals, magazines, newspaper etc and it is being more useful while
making the précised ending.
Qualitative research methods- This is a method in which the result will get collected in
the form of observation, focus on relative subject, interviews, immersion, observation,
conduction of the open ended survey, visual and textual observation, oral history and from many
other factor as well (Konrad, 2016). In this the researcher will get analysed the better result as
from the understanding of the facts and figures.
6

Quantitative research method: This is the method as from which the researcher will
make the suitable analysis as from the numerical analysis, statistical attitude, mathematical
expression and that will get formulated from the data that is collected from the polls,
questionnaire and survey as well and in that the researcher used the different tools to make the
better interpretation (Lyngsie, 2017)
Sampling: It is usually a method through which the researcher will select the adequate
market and after that targeting the specialised group and perform all the research on them and in
this the researcher will need the sample size 30.
The manager of ASDA and researcher will make the appropriate judgement while collecting
the suitable result from the graphical representation to make the profitable and valuable future
impacts.
Questionnaire
Q1) What is age internal of the working employee within the ASDA?
a) 21-34
b) 35-55
Q2) The maximum accountability of all the employee of the basis of gender viability that reflect
the amount of diverse nature?
a) Male
b) Female
Q3) Is ASDA uses the different strategy to promote the diverse surround and also provide the
better future opportunities to the workforce?
a) Yes
b) No
Q4) Is diversity and inclusiveness induces the effective learning of the employee behaviour and
gets motivate the personnel of ASDA?
a) Yes
b) No
Q5) What are the basis to make the strategy for the diverse and inclusive employee in
workplace?
a) To kindle staff
b) To implement transform
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c) Job satisfaction
Q6) Did you are in favour or get support the diverse culture and inclusive approach of the
business while operating the different functions?
A) Yes
B) No
Q7) While making the recruitment did ASDA accept the individual from the diverse culture?
a) Yes
b) No
Q8) Do you believe that ASDA induces the continuous changes to improvise the performance of
employee?
Q9) Do you think that training is important while introducing the diverse workforce and which
training procedure get used by the ASDA?
TASK 3
P5 Data analysis with use of suitable tools and techniques
Q1) What is age internal of the working employee within the ASDA? Frequency
a) 21-34 24
b) 35-55 06
a) 21-34
b) 35-55
0 5 10 15 20 25 30
Frequency
Frequency
Interpretation: As from the above graph it is noticed that out of 30 candidates, 24
employee believe that most of the employee are of the age group from 21-34 while the rest 6
believe that rest are of from the age group of 35-55 (O’Donovan, 2018).
.
8

Q2) The maximum accountability of all the employee of the basis of gender
viability that reflect the amount of diverse nature?
Frequency
a) Male 17
b) Female 13
a) Male
b) Female
0 2 4 6 8 10 12 14 16 18
Frequency
Frequency
Interpretation: The above graph shows that out of 30 samples the 17 members are of
male while the rest are female and that shows the ASDA will never discriminate the employee on
the basis of gender discrimination and provide equal opportunity.
Q3) Is ASDA uses the different strategy to promote the diverse surround and
also provide the better future opportunities to the workforce?
Frequency
a) Yes 25
b) No 05
a) Yes
b) No
0 5 10 15 20 25 30
Frequency
Frequency
9

Interpretation: The graph shows that most of the employee of ASDA believes that the
company use different strategy to promote the diverse culture and also provide facility as well
and that there are some of that as well who didn’t have similar thinking.
Q4) Is diversity and inclusiveness induces the effective learning of the
employee behaviour and gets motivate the personnel of ASDA?
Frequency
a) Yes 27
b) No 03
a) Yes
b) No
0 5 10 15 20 25 30
Frequency
Frequency
Interpretation: It graph reflect that the employee believe that diversity and inclusiveness
will get improvised while inducing different strategy to develop the learning also motivate the
employee of ASDA (Pearlson, 2019).
Q5) What are the basis to make the strategy for the diverse and inclusive
employee in workplace?
Frequency
a) To kindle staff 10
b) To implement transform 10
c) Job satisfaction 10
10

a) To kindle staff
b) To implement
transform
c) Job satisfaction
0 2 4 6 8 10 12
Frequency
Frequency
Interpretation: It is noticed from graph that the diverse and inclusiveness will get used
with the basis of the job satisfaction, implement transform and to kindle the staff and the
employee has the similar kind of review about all.
Q6) Did you are in favour or get support the diverse culture and inclusive
approach of the business while operating the different functions?
Frequency
A) Yes 22
B) No 08
A) Yes
B) No
0 5 10 15 20 25
Frequency
Frequency
Interpretation: The above graph shows that most of the employees are in favoured that
the ASDA will induce the different approach while operating the business with more perfection
in order to maintain the diverse culture and inclusiveness with more appropriateness. Thus it will
used to retain the employee for longer period of time with more adequacies.
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Q7) While making the recruitment did ASDA accept the individual from the
diverse culture?
Frequency
a) Yes 25
b) No 05
a) Yes
b) No
0 5 10 15 20 25 30
Frequency
Frequency
Interpretation: The graph shows the while recruiting the employee the ASDA will uses
the diverse culture and get accept the talent and skilled candidate rather than the people those
belongs from the certain place (Polonsky, 2018).
Q8) Do you believe that ASDA induces the continuous changes to improvise the performance of employee?
Answer- ASDA will make the continuous improvement within the business by which the employee performance
will get improvised and with that develop the adequate changes through which the employee engagement and
participation will get enhanced that make more easier for employee to accept the working culture of each other.
Q9) Do you think that training is important while introducing the diverse workforce and which training procedure
get used by the ASDA?
Answer- Yes training is being more important and with that the certain changes will get induced through which the
diverse culture will get promoted by the ASDA in simplicity manner (Shore, 2018). It is more useful while making
the certain belief and trust in between the employee and with that the skills will get improvised with better
perfection.
P6 Recommendation
It has been recommended that the diverse and inclusive employee will get worked in the
ASDA and with that the company have uses the different strategy and also take some initiative
by which the belongingness of the employee will get generated with more successful manner
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(Tidd, 2018). In this employee will get induce all their skills while achieving the target with
effortlessly and in addition there are some recommendation that are as defined below as:
 It is more vital that the employee will get make the clear and transparent communication
through which their integrated working approach will get developed that helps the
business to attain the goals within the assigned period of time.
 In addition is it also be more essential that the employee will make the collective
participation in all the different activities by which they get easily understand the
working ability and capability of the employee and also get enhanced the team approach
as well.
 ASDA must have always provide the similar and better opportunity to all the employee
without getting differentiated them in terms of religion, culture, race etc but get concern
about the educational qualification and take the better from all the employee that helps to
make continuous growth for longer period of time.
TASK 4
P7 Reflection on the value that is undertaken while completing the project
The above research is conducted by me and in this I have understand the valuable outcome
as from which the company will make the successful implementation of the entire task by the
collaborative impact of the employee. In this ASDA always get used the different strategy and
initiative to make the required improvisation by which the skills and talent of the employee will
get recognised. I have also make the questionnaire and with that ask the question to the
respondent and over there the interpersonal skills will get used by which the suitable interaction
will get developed thus it is easy to understand the thinking ability and working norm of the
employee that furthermore get interpreted with more perfection. I have manage all the cost to
each activity and ensure that task get completed within the time in this work breakdown structure
and Gantt chart will get used. In addition there are some challenges as well that get raised while
completion of the task and moreover it is when the interpretation of the different data will get
performed. Furthermore, the communication and interpretation skills of mine will get more
developed with this I also used the graduation skills to make the effective understanding and
execution of overall project.
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CONCLUSION
As from the over description it has been concluded that to make the successful business it
is needed that the better and sufficient coordination in between the employee and the company
will get maintained and with this the adequate outcome will get accomplished on timely basis. In
this the project management plan will get considerate as from which all the task will get
performed in satisfactory manner.
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REFERENCES
Books and Journals
Appelbaum, S.H. and et. al., 2018. Impact of business model change on organizational success.
Industrial and Commercial Training.
Bell, J. and Harrison, B.T. eds., 2018. Vision and values in managing education: Successful
leadership principles and practice. Routledge
Biemans, W., 2018. Managing innovation within networks (Vol. 7). Routledge.
Bjorvatn, T. and Wald, A., 2018. Project complexity and team-level absorptive capacity as
drivers of project management performance. International Journal of Project
Management, 36(6), pp.876-888.
Cletus, H.E. and et. al., 2018. Prospects and challenges of workplace diversity in modern day
organizations: A critical review. HOLISTICA–Journal of Business and Public
Administration, 9(2), pp.35-52.
Davies, R. and et. al., 2019. Diverse perspectives: Gender and leadership in the outdoor
education workplace. Journal of Outdoor and Environmental Education, 22(3), pp.217-
235.
Fogarty, A.A. and Zheng, L., 2018. Gender Ambiguity in the Workplace: Transgender and
Gender-Diverse Discrimination. ABC-CLIO.
Georgiadou, A. And et. al., 2019. Diversity within diversity management: Where we are, where
we should go, and how we are getting there. In Diversity within diversity management.
Emerald Publishing Limited
Haynes, B., Nunnington, N. and Eccles, T., 2017. Corporate real estate asset management:
strategy and implementation. Taylor & Francis.
Ikenberry, G.J., 2019. After Victory: Institutions, Strategic Restraint, and the Rebuilding of
Order After Major Wars, New Edition-New Edition (Vol. 161). Princeton University
Press.
Konrad, A.M., Yang, Y. and Maurer, C.C., 2016. Antecedents and outcomes of diversity and
equality management systems: An integrated institutional agency and strategic human
resource management approach. Human Resource Management, 55(1), pp.83-107.
Lyngsie, J. and Foss, N.J., 2017. The more, the merrier? Women in top‐management teams and
entrepreneurship in established firms. Strategic Management Journal, 38(3), pp.487-505.
O’Donovan, D., 2018. Diversity and Inclusion in the Workplace. In Organizational Behaviour
and Human Resource Management (pp. 73-108). Springer, Cham.
Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2019. Managing and using information
systems: A strategic approach. John Wiley & Sons.
Polonsky, M.J. and Waller, D.S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Shore, L.M., Cleveland, J.N. and Sanchez, D., 2018. Inclusive workplaces: A review and model.
Human Resource Management Review, 28(2), pp.176-189.
Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
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Project logbook template
Name:
Project title: “To estimate the different strategy and initiative that gets used by the company to
build the diverse and inclusive personnel’s”. A case study on ASDA.
Date:
Update on period of development Points to
consider:
• What have you completed in this period?
The different strategy and initiative that is taken by the ASDA to improvise the diverse
and inclusive employee
• Did you complete the work that you had planned?
Yes
• Are you on track and within deadlines set?
Yes
• Did you need to make any changes to your project plan?
No
Risks and/or issues identified Points to
consider:
• Did you identify risks/issues related to a lack of knowledge or skill required to undertake
the work you had planned?
Yes, Risk of collecting the data
• Did you identify any additional risks/issues that have an impact on your project plan?
NO
Problems encountered Points
to consider:
• What challenges did you face?
While making the interpretation of the collected information
16

• How did you overcome them?
By using the interpersonal and analytical skills
New ideas and change of project direction Points to
consider:
• In developing work, addressing risks/issues, has the direction of your work changed?
No
• How does your work justify the change of direction? Is this clear?
No, because of the usage of work breakdown structure and Gantt chart
• Do you feel this change of direction has enhanced your work? How?
No
What have you learned about yourself through your work?
Points to consider:
• What are the most important things that your work has revealed to you? How might this
learning apply in the future?
The advanced communication skills that is used while making the research or while
making the interaction with people.
• How did you feel when you had to deal with challenges/problems?
NO
• How well do you feel you have you performed?
I have put all my efforts to attain the better outcome
• What can you improve?
The analytical and interpretation skills used in future as well
17

Next steps for your work Points
to consider:
• What aspects of your work should you prioritise?
To get standardised outcome
• Have you allowed sufficient time for completion?
Yes
Project plan status to date Points to
consider:
• Do you feel you are on track to complete your work on time? If not, how will you
address this?
Yes
• Do you feel your work shows your achievement of the Learning Outcomes? If not, what
do you need to do?
Yes I have achieved all the learning outcomes in efficient manner.
Tutor Feedback
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Performance review template
Performance review
• What did you aim to achieve through your work?
“To estimate the different strategy and initiative that gets used by the company to build the diverse
and inclusive personnel’s”. A case study on ASDA.
• Did your work succeed in achieving your aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes, Gantt chart and work breakdown helps to attain better outcomes
• What aspects of your development process do you think worked well and why? Evaluate all
aspects of the project (e.g. initial research, concept development, development process,
presentation, etc.) from a range of perspectives.
I have worked well while assigning the activities within the slots and while making the
interaction with the employees.
• What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Problem while receiving the information as in this to manage and understand the current
behaviour of the employee is trickier.
• What did you learn from undertaking the project?
Communication and interpretation knowledge
• What are the strengths and weaknesses of your process that you have identified?
Strengths: examine skill, successful explanation
Weaknesses: example and collection management
• How could your process improve for the future?
It assist the individual skills and induce professionalism
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