This report examines the strategies employed by businesses to enter emerging markets, using ASDA as a case study. It begins with an introduction to globalization and its impact on business expansion, emphasizing the opportunities and challenges of operating in a globalized world. The report then outlines the research aims, objectives, and questions, focusing on identifying the various strategies businesses utilize to enter new markets, such as direct exporting, licensing, and joint ventures. A review of literature covers the concept of globalization and different market entry strategies. The research methodology section details the use of both primary and secondary research, including qualitative and quantitative methods, and the sampling method employed. The report concludes by discussing the advantages of employing different strategies to globalize business operations, such as increased market share and heightened competition, with a focus on how ASDA adapts its strategies to various emerging markets. The report provides a comprehensive analysis of the key factors influencing a company's success in expanding its operations globally.