Business Strategy Analysis and Recommendations for ASDA (2021-2022)

This report delves into the business strategy of ASDA, providing a comprehensive analysis of its internal and external environments. It begins with an introduction outlining the report's structure, followed by Part A, which includes PESTLE, SWOT, VRIO, and Porter's Five Forces analyses to assess ASDA's market position and competitive landscape. The report identifies ASDA's existing and potential competitive advantages and evaluates its strategic and tactical objectives. Part B critically examines various strategic directions available to ASDA, recommending suitable growth strategies and platforms while also evaluating methods for monitoring the chosen strategy's success. The report concludes with a summary of findings and recommendations, offering valuable insights into ASDA's strategic management and future prospects. The report includes analyses of the political, economic, social, technological, legal and environmental factors affecting the business.