Analysis of ASDA: SWOT Analysis for Business Strategy Development

This report provides a detailed SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of ASDA, a major player in the retail industry. The analysis begins by outlining ASDA's strengths, including its strong dealer community, diversified product range, and successful track record of launching new products. The weaknesses identified include a lack of a well-diversified work culture, difficulty in competing with new market entrants, high employee turnover, and lower investment in research and development. The report then highlights opportunities for ASDA, such as government free trade policies and emerging trends in consumer behavior. The threats section covers the non-constant supply of innovative products, increasing competition, and global inflation. The conclusion summarizes the key findings from the SWOT analysis, emphasizing ASDA's strengths and weaknesses, and the impact of government policies and market competition. Finally, recommendations are provided, focusing on technological advancements and innovation to improve ASDA's market position and competitiveness.

Asda Swot
Analysis

Table of Content
 SWOT Analysis
 Conclusion and Recommendation
 References

SWOT Analysis
Strength
 Asda has a huge dealer community as a part of company's stakeholder
group.
 Company has a world wide business operations that also influenced with
company's dealers and suppliers group across the globe.
 Asda offers all the leading brands in retail sector that has enables the
product segment of the company to be well diversified.
 Company also has a successful track record of launching new retail
products.

Conc..
Weakness
 Company is not known to have a well diversified work culture in the organisation.
 Company also could not deal with the new entrants in the sector as it has reduced its
market share in many regional markets.
 Asda has a high alteration rate in work force as compare to other competitors in the
market.
 Asda's investment in research and development is lower than other fastest growing
market competitors.
 Asda is not known for its technology utilization company needs to invest more in
technological advancement and development

Conc..
Opportunity
 Government free trade policy has provided the growth opportunities to Asda in many retail
markets
 New market trends because of changing consumer behaviour has opened te door for the
company to grow in the market specifically in fashion industry.
 Stable free cash flow enable the company to invest more on product development and
improvement.
Threat
 Not constant supply of innovative product enable threat of loosing market share.
 Emerging competition in the retail market.
 Inflation across the world is a huge treat for the company.

Conclusion and Recommendation
Conclusion
 SWOT analysis has concluded to analyse about different strengths, weakness,
opportunities and threats for Asda company.
 Strong dealer community and well diversified product range is a big strengths of Asda
company.
 Outdated technology use is big weakness for the company.
 Various government policies enables company to expand the market share.
 Competition is a huge threat for the company.
Recommendation
 Company must focus over technological advancement and development.
 Company should also indulge in innovation and development.

REFERENCES
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the strategic planning and management of complex territorial systems. Ecological
Indicators.60. pp.1104-1117.
 Verboncu, I. and Condurache, A., 2016. Diagnostics vs. SWOT analysis. Revista De
Management Comparat International.17(2). p.114.
 Ramkumar, M., Schoenherr, T. and Jenamani, M., 2016. Risk assessment of
outsourcing e-procurement services: integrating SWOT analysis with a modified ANP-
based fuzzy inference system. Production Planning & Control.27(14).pp.1171-1190.