This report, prepared for a business consulting assignment (BM561), examines the challenges faced by Asda Stores Ltd, a major supermarket chain. The report begins with an introduction to business consulting and provides a description of Asda, including its products, services, and global presence. The main body of the report delves into the issues Asda is facing, such as productivity, innovation, inventory management, reverse logistics, supply chain management, employee collaboration, and employee turnover. The consulting team conducted secondary research, utilizing company websites, magazines, and journals to identify key challenges. The report then presents areas of importance, including competitors, target customers, market segmentation, and market structure, highlighting Asda's position within the oligopoly market. The report identifies the top three issues: supply chain management, employee turnover, and inventory management. The report emphasizes the significance of addressing these issues for Asda's efficiency, cost savings, and profitability. The conclusion summarizes the key findings and recommendations for Asda. References to books and journals support the analysis.