Business Project Report: ASDA's Organic Chocolate Launch in France

This report provides a comprehensive analysis of ASDA's project to launch its organic chocolate product in France. It begins with an introduction to the project, outlining the aims and objectives related to globalization and market expansion. The main body of the report details the project management plan, including a work breakdown structure and Gantt chart, illustrating the timeline and organization of tasks. It includes a small-scale research component, outlining the methodologies used, such as questionnaires, to gather data from various stakeholders. The findings from this research are then analyzed, leading to conclusions and recommendations for the CEO of ASDA, focusing on factors like pricing, customer preferences, and potential impacts on the business. A reflection on the project and a conclusion summarizing the key insights are also included, along with references and an appendix containing a log book. This report serves as a valuable resource for understanding project management and business strategy in a global context.

Managing A Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A) Aims and Objectives of the project...................................................................................3
B) Project management plan- Work Break down structure and Gantt chart..........................4
C) Small scale research..........................................................................................................8
D) Analysis and conclusion of findings...............................................................................11
E) Recommendation to CEO................................................................................................19
F) Reflection.........................................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................22
APPENDIX....................................................................................................................................24
G) Log Book.........................................................................................................................24

INTRODUCTION
Managing successful business project is termed to be the crucial responsibility of every
business concern so as to provide valuable result to an organisation. This report is based on
ASDA organisation which is termed to be British supermarket retailer company with its
headquarter in United Kingdom. In addition to this it is tag to be one of the best food and
beverages brand in retail sector (Adzic, 2011. The company earlier has launched a new product
name organic chocolate in its home nation itself and it was found to be a successful move by
CEO of ASDA as it showed a huge success in UK from last one year. So CEO of ASDA has
planned to launch and advertise this product at an international level in new country name
France. This report discusses about aims, objectives and project management plan including
work break down structure and Gantt chart of the project. Moreover, small scale research has
also being done while carrying out this assignment of project which includes some
recommendations and reflection on the launch.

MAIN BODY
A) Aims and Objectives of the project
Globalisation has led to increasing competition through financial and economic shift
from developing to emerging economics. In addition to this it help to promote international
corporation, cultural awareness and global economy (Ariely, 2012). Therefore in order to stay
ahead in competition ASDA company CEO is planing to launch the successful product name
organic chocolate in France and there for in order to expand business at global level project
manager must make clear cut aims and objectives and which are specified below:
Aims:
“To examine the impact of globalisation on profitability ratio of an organisation. A case
study on ASDA”.
Objectives:
 To understand the conception of globalisation.
 To examine the benefits of launching successful product of home country in international
market.
 To identify the relationship between globalisation and growth of ASDA.
Question:
 What is the concept of globalisation in context of ASDA company?
 What all are the benefits of launching successful product of home country in international
market?
 What is the relationship between globalisation and growth of ASDA company?
B) Project management plan- Work Break down structure and Gantt chart
Project management plan is termed to be the formal and approved document which is
used by the project manager so as to manage proper execution of project. In addition to this it
also documents the necessary actions which defines about how to prepare, integrate and
coordinate various activities of project (Cleden, 2017). Therefore, various aspect must be taken
into consideration by project manager of ASDA company in order to make project plan in an
effective and efficient manner and these aspects are specified below:

 Cost: It is the essential element which must be taken into consideration by ASDA
company while making a project plan. As in order to carry out effective project plan there
will be requirement of funds which can be generated from investors or banks as these are
the cheapest source of raising funds. Therefore, as per ASDA company near about
500000 pounds will be required in order to carry out effective project plan at global level.
Whereas on the other hand from researcher point of view it will require near about 35000
pounds.
 Scope: The scope of this project plan is very vast as it major scope is to evaluate the
benefits of launching a successful product of home country at an international level
(Coker, 2014). So in order to achieve its wider scope level, a ASDA company should
ensure and analyse the factors that might impact on company while implementing
business at global level. Whereas from researcher point of view while achieving a scope
level researcher will acquire knowledge about the different tools and techniques which
are used to carry out project plan effectively.
 Time: In order to gain competitive advantage of first mover it is very much essential for
the ASDA company to allot fixed time schedule to each workforce so that they can
complete their task on fixed time period. From the ASDA company prospective the time
required to accomplish this prospective is about 5 months, whereas from researcher point
of view time required to carry out this research is 3 months.
 Resources: It is an essential aspect which must be considered while project plan. So in
order to carry out project plan effectively ASDA company should ensure there is
sufficient availability of resources in the form of manpower, equipment’s etc. as without
funds company cannot exist in market. Whereas the researcher must consider that
optimum utilisation of resources like funds is being done in an effective and efficient
manner in order to carry out cost effective research.
 Risk: It is an essential aspect which must be considered while proper planning of project.
As ASDA company should make proper analysis and identification of different factors
like cultural, technology, political factors which can affect the business while operating at
global level (Doherty, Ashurst and Peppard, 2012). Whereas researcher must ensure that
there doesn't exist any shortage of capital so that research can be carried out effectively
and efficiently.

 Communication: It is termed to be essential component which must be considered by
the ASDA so as to market and create awareness about the product launch in international
market. Communication tools which ASDA company can use is social media, internet,
advertisement through banner, etc. This will help to attract and influence more number of
customers. Whereas researcher should consider another mode of communication like
magazines, journals, books so as to carry out research in an accurate manner. To
communicate with selected respondent researcher can make use of resources like through
e-mails and calls.
 Quality: It is an essential factor as without it company cannot achieve its competitive
advantage at global level. So ASDA company should make sure that they render higher
quality products and services to the customer as product quality is an important aspect
which the most of the customers considers. Whereas researcher must make use of
primary research like questionnaire so as to make research effective.
Work break down structure: It is the process of decomposition of different activities
into smaller parts so that project can be executed and accomplished on specific time period.
Therefore it is very much essential for ASDA company to use this break down structure so that
each team members become specialized in their respective work and as well as it will help to
achieve the task on scheduled time period (Drucker, 2012). Therefore, this structure also helps to
achieve the predetermined objectives through estimation of project cost.

Illustration 1: Breakdown Structure for Project Management
Source: Breakdown Structure for Project Management. 2018
Gantt chart: It is one of the graphical method which represent the time schedule of
different activities and it can be used by ASDA company in order to accomplish the project in
specific time period. Additionally, it can also be used to plan, and track different project
activities which are to be carried out in an appropriate manner (Fisher, 2011). This while
representing activities time schedule through graphical methods explicit time frame is being
considered while segmenting activities. Thus, it helps to achieve positive result of the project.

C) Small scale research
Small scale research is termed to be comprehensive and direct guide for the one who
carries out different projects, papers, and dissertations (Klaus, 2014). Through central method of
inquiry research is being carried out. Therefore in order to carry out this project plan effectively
researcher takes into consideration research approaches, methodologies, philosophies and
sampling technique which are specified below
 Research methodologies: It is a specific procedure which is used by researcher of
ASDA in order to identify, select, process and to analyse about the topic of research. In
addition to this it also helps the researcher to critically evaluate about the reliability and
validity of project.
 Research philosophies: It specifically refers to the techniques and ways with the help of
which data are collected, analysed and used. There are basically two broad types of
research philosophies namely positivism and interpretivisim. In order to carry out
research project appropriately research takes into consideration interpretivisim research
philosophies. Researcher takes these philosophies into concept because it mainly
emphasizes on qualitative techniques analysis.
 Research approaches: It is an approach or a proposal used by researcher in order to
make detail analysis of data collected and analysed in an accurate manner (Kumar and
Reinartz, 2016). Therefore, it basically consists of two main parts namely data analysis
and data collection:
Data analysis:It is a techniques which is used by researcher in order to evaluate and
analyse data by the means of logical; and statistical techniques. Therefore while carrying out
project plan effectively researcher takes into consideration thematic interpretation data analysis
techniques so as to make research effective (Payne, Frow and Eggert, 2017).

Data collection: There are various data collection tools which can be used by researcher
in order to make research effective and appropriate. Generally, there are two types of data
collection methods primary and secondary method. Here researcher takes into consideration
primary data collection method.
Primary data collection method: It is a type of data collection techniques where the data
is being collected for the first time. Such as through questionnaire, survey, interview etc.
Whereas researcher here takes questionnaire method in order to carry out and collect effective
data.
Secondary data collection method: It is the process of collection data from those sources
which have already been published. Such as through books, magazines, journals etc. Sampling: It is techniques which is used to collect data from large number of population
by selecting a subset of group of individuals (Pearson, 2016). There are basically two
types of sampling technique namely probability and non-probability sampling, Here
researcher takes into consideration probabilistic sampling technique and 40 respondents
of the ASDA company like customers, suppliers, employees etc.
Questionnaire
Name:
Age:
Gender:
1) Do you possess knowledge about the basic concept of globalisation?
a. Yes
b. No
2) Are you aware about the products of ASDA?
a. Yes
b. No
3) Specify the satisfaction level if you have earlier used the products of ASDA?
a. Average
b. Excellent
c. Good
4) Are you aware about the organic chocolate of ASDA?
a. Yes

b. No
5) Will it be profitable for ASDA company to launch organic chocolate or not in
international market?
a. Yes
b. No
6)States the factors which may impact ASDA company while launching new product in
international market?
a. Cultural factors
b. Technological factors
c. Political factors
7) State the positive impact of launching new product of ASDA at international level?
a. Productivity level increases
b. Increase in market share
c. Increase in profit
8) State the factors which must be considered by ASDA company while launching product
at a global level?
a. Pricing strategy
b. Better and high quality products
c. Taste and preferences of the customers
9) Any recommendation?
....................................................................................
D) Analysis and conclusion of findings
Data analysis is a technique which must be used by researcher so as to carry out effective
research and to draw valid conclusion. There thematic interpretation data analysis techniques is
being considered by research to carry out the project plan in an appropriate manner and it is
being specified below (Pekuri and et. al., 2014):
THEME 1 Possess knowledge about the basic concept of globalisation
1) Do you possess knowledge about the basic Frequency

concept of globalisation?
Yes 30
No 10
Interpretation: From the above graph it can be interpreted that among 40 respondent, 30
of them are aware about the concept of globalisation and rest 10 of them are not so it can be
analysed that a majority of individuals have the knowledge about the concept of globalisation.
THEME 2 Aware about the products of ASDA
2) Are you aware about the products of
ASDA?
Frequency
Yes 30
No 10
Yes No
0
5
10
15
20
25
30
30
10
Frequency