Organizational Culture and Employee Motivation at ASDA

This report provides an executive summary and detailed analysis of ASDA's organizational culture. It identifies the organizational culture using Handy's model, exploring how communication improves organizational effectiveness. The report evaluates the role of culture on staff motivation, including the application of Maslow's hierarchy of needs, and assesses how ASDA can utilize its business culture to further enhance its success. The analysis covers power, role, task, and person cultures and examines how leadership and communication influence employee motivation and overall business performance within the retail giant ASDA. The report highlights key initiatives and strategies employed by ASDA to foster a positive work environment and drive business success.

ORGANISATIONAL
BEHAVIOUR

EXECUTIVE SUMMARY
Organization culture is the key source that help to motivate people and improve their
efficiency in term of increasing speed and performance. It has been identified that ASDA has
taken varied initiatives to motivate workers and enhance its success in the future.

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK ..............................................................................................................................................4
Identifying organization culture in line with a theoretical model...............................................4
Exploring how culture improves organizational effectiveness with a concentration on
communication............................................................................................................................6
Evaluating role of culture on staff motivation............................................................................7
Evaluating how ASDA can utilize culture of business to further enhance its success...............9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Organizational behaviour is defined as study of human nature, which drive the attention
of individual person towards conduct activities at workplace in productive manner. The current
assignment will be based on ASDA, which falls under list of top supermarkets in the United
Kingdom. The study will explain organization culture in line with specific theoretical model and
will also define how its culture improved business effectiveness with a focus on communication.
Furthermore, the report will justify role of organizational culture on employee motivation.
Lastly, it will clarify how firm can use business culture to enhance its success in the future.
TASK
Identifying organization culture in line with a theoretical model
ASDA is one of those supermarkets that are leading in the retail sector for a longer period
in terms of an increasing the number of the satisfactory customer base (Young and et.al., 2017).
Organization satisfy their consumers by offering valuable and quality services as well as
products, which its production management has produced after considering the needs of target
buyers. Along with that, it also takes initiative to motivate applicants by create a positive work or
organizational culture. By using a theoretical model, it is easy to understand and determine
ASDA culture. For example, Handy's model of organizational culture is one of the most common
theoretical frameworks that many individual used to identify types of culture which varied firms
are using in recent time (Edeh and et.al., 2019). The model defined four forms of culture that are;
Power culture-
When a power of decision-making is held by only one person in a company, it defines the
usage of power culture (Mashile, Munyeka and Ndlovu, 2021). There are certain regulations and
rules encompasses in this form of organizational culture. It gives rights to that person whether is
a leader or manager, to choose employees for rewards or a tag in term of employee of the year.
ASDA may use this culture, according to that it need to give authority to a responsible person. It
influences performance and morale of staff in positive manner. However, it also impacts in a
negative way, when power is used by leaders or managers in an ineffective manner in terms of
differentiation.
Role culture-

It is one of those cultures where workers are assigned accountabilities and roles by
leaders according to their skills, experience, and specialization. Role culture guide a leader or
other member of top authority to divide role and varied responsibilities after considering the
abilities of individual candidate (Turlais and Dubkevics, 2017). It impacts the way staff work and
complete daily tasks, while performing within a company like ASDA. It affects positively when
task is divided by conducting ethical business practices in term of no differentiation, while it
impact in negative manner upon staff productivity when decision relate to task allocation is taken
on the basis of gender, colour, physical appearance and other basis of discrimination.
Task culture-
This kind of culture within a company is created when teams are developed to address
particular activity whether it is a task or project (Nasaireh, Abdullah and Obeidat, 2019). The
decision of team formation is held on hand of leaders. When they divided projects equally
between all the groups, it allows them to create an environment where no one feels any kind of
discrimination. It contributes to improve productivity of brands. While it presents negative
results as when they conduct unethical practices in term of differentiation between teams.
Person culture-
This form of organizational culture is quite different because it defines the culture where
individual worker think about own success and less interested to support other.
From above discussion, it can be identified that ASDA is well-known brand, it has more
than 145,000 highly dedicated employees that are working with firm for so longer. The main
Illustration 1: Model of Organisational
Culture
(Source: Handy's model of
organizational culture, 2018)

reason behind their retention with organization is its organizational culture, which is created by
conducting varied activities. For example, management has used power and role culture and
according to that, they take decision without making differences between any staff member,
which is actually a great thing. Furthermore, along with that, managers and leaders may divided
roles and accountabilities based on their staffs abilities, which permit individual person to
provide desire outcome in term of increasing satisfactory level of consumers.
Exploring how culture improves organizational effectiveness with a concentration on
communication
Organizational culture is described as set of expectations, values, believes and practices
that guide and inform activities of all the group's member within a company in effective manner
(Mesfin and et.al., 2020). It is one of the key sources that improves organizational effectiveness
even better than last few years or months. For example, ASDA may use role culture through
which they allot tasks, projects or other activities on the basis of skills, talent, interest level and
education, which is quite good and common decision that many firms has taken. It influences
workers in positive manner in term of performing role and fulfil responsibility in productive
manner, which in return increase or improve organizational effectivenesses as it enable company
to offer satisfactory services and products to each buyer which turns into increasing sales and
stronger financial base of firm.
Organizational effectiveness is defined as concept of how a company is effectively
running within specific sector and is effective in context of achieving desire outcome. The
efficiency of organizations like ASDA is depends on their workers productivity, performance
and degree of morale. When staff perform productively, they can strengthen a firm capability or
efficiency to deliver products on time to consumers, which help to gain trust and then drive the
attention of more buyers towards purchase of its goods (Adeoye, 2020). Overall it provides
benefits to companies in term of achieving set aims. This process defines the way through which
ASDA may improve its organizational effectiveness.
In the world of business, varied methods and techniques are available that many
managers and leaders used to improve effectivenesses of their companies. For example, effective
communication is the best source through which management can direct each worker to
complete task in productive manner and on time without making any kind of mistakes, which

turn into improving operational efficiency of ASDA and enable firm to achieve set objectives
such as to gain competitive edge.
Communication is the key element of organizational culture which contribute to increase
productivity and motivation level of employees. It can be said that positive and collaborative
culture within companies encourages communication and coordination. Leaders behaviour and
way they do their job in supermarket also supports to improve organizational efficiency with
focus on communication as it allow people to communicate and coordinate with each other to
share innovative ideas, which management may approve and then staff convert it into practical
manner. Organizational culture impact staffs activities, performance and practices which directly
affect business effectivenesses. When leaders let candidates free to talk, they can create a happy
environment in term of culture, which help to retain skills applicants who are able to contribute
to beat rivals through strong performance at the workplace.
Varied forms of factors contribute to create an organizational culture, for example, leader
behaviour in ASDA may affect communication and sets culture of effective interaction, which
play vital role in term of improving efficiency of its business. Supportive and directive nature of
leaders develop an environment at workplace that affect process of communication in term of
boosting flow of information sharing activity between two or more teams, which help to increase
the ability of brand in regard to product selling. It can be said that culture in any firm is often
said to come from leaders and top management that certainly have an essential role to play in
development of a atmosphere that is better for communication.
Evaluating role of culture on staff motivation
Employee motivation is referred to energy level, amount of creativity, enthusiasm and
commitment level that a candidate brings to company on daily basis (Khan, Wajidi and Alam,
2020). In recent time, varied companies are taking initiatives to motivate and encourage their
workers by using many approaches, techniques and other elements, which also help to create a
culture in ASDA which in return increase the motivational degree of individual person.
Maslow's hierarchy of needs-
Psychological needs-
Leaders may create a productive environment or culture at workplace, by considering the
basic needs of workers, which play vital role in context of employee motivation within ASDA.
When management consider common needs of their staff members and provide facilities to them

accordingly, they may conduct a way through which workers feel motivated, which is quite
beneficial for overall brand in term of improving operational effectiveness. When administration
fulfil needs such as accommodation facilities, water, foods etc. in context of applicants they can
motivate them successfully.
Safety needs-
A leader believes that a strong organizational culture is important to success and essential
to motivate people, which is created by conducting effective practices that influence other in
positive manner (Lam, 2020). They take initiative to reinforce ASDA culture by providing
facilities that people seek to obtain for longer and also expect to get during employment career.
When leaders and management is concerned about staff health and offer ESI scheme, they may
develop an culture where everyone takes care of each other and attempt to made them
comfortable. It also boosts the morale of people and encourage them to work hard.
Love and belonging needs-
Illustration 2: Maslow's Hierarchy of Needs
(Source: Maslow's Hierarchy of Needs, 2020)

It has been stated above that an organization culture is bunch of values and these values
are created by leaders and managers via taking initiatives and conducting ethical business
practices in ASDA. It helps to increase staff motivation in varied terms, for instance, leaders may
support staffs to encourage them and improve their productivity, which also supports to enhance
employee motivation level even better than last few weeks or months. The attempts of a leader
and their guidance create a path for individual worker through which they may complete daily
work on time and feel highly motivated.
Esteem-
It can be evaluated that organizational culture impact employee motivation in positive
manner, when top authority respect and value the hard work and contribution of their workers. It
helps to boost productivity and morale as well, which play vital role in context of motivation and
also support to encourage each applicant at workplace in effective manner.
Self actualization-
Employees are motivated when leaders and managers consider their efforts and then
appraise them via varied methods in term of rewards. It actually works well and let individual
candidate felt that they may become a employee of the year by performing excellently.
The attempts, behaviour, activities, power usage and leadership are the key elements that
contribute to create a culture within ASDA, where number of applicants are working together at
same workplace in order to achieve set aims and objectives of business. All these components
influence staffs positively. But, it can be evaluated that when leader only support their favourite
teams and give them opportunity in regard to growth, instead of everyone, it creates a negative
environment at workplace which lead to decrease motivation and performance of candidates.
Differentiation and misuse of power create those atmospheres where workers never prefer to
work for long.
Evaluating how ASDA can utilize culture of business to further enhance its success
Organization culture is one of the best tools that keeps workers happy and committed
enough to complete their work. It allows applicants to be more passionate, innovate and creative,
which lets management feels free from potential threats as their staff always contribute to gain
success in term of gaining competitive advantages, which in return enhance its growth in retail
sector (Bendak, Shikhli and Abdel-Razek, 2020). Positive culture at workplace lead to success as
it permit workers to think productively and communicate effectively in context of important

project which they may discuss with other people at work area who are able to give useful
suggestions that may allow people to conduct appropriate activities and then ASDA to enhance
its success in the future. It can be said that a culture of a company is heralded as one of the most
effective and necessary elements for ventures long term success within its sector. Company
culture allow workers to behave and act in a manner that increase their productivity and improve
performance, which made firm able to get success even better than its rivals. It always effect
success of venture when approaches use by leader are appropriate and meets employee needs,
which motivate them to perform much better than last months to gain competitive edge and
maximize customer satisfaction. It drives the attention of applicants towards achieving common
aims and push them to act out of limitations, which is quite important and beneficial for
company as well as applicants.
On the other hand, it can be said that a organization culture can use its own culture in
order to enhance success in the future, by using power of leaders in term of forcing people to
complete daily task on time, when they did not do that they will be got punished. This kind of
culture at workplace may always demotivate staff and decrease sales, as many people switch to
those firms where environment and organizational culture is appropriate for them. Not only this
way, a firm may use its culture in varied manners to get better success and excellent growth
within retail sector more than TESCO, Sainsbury etc.
Management within ASDA may improve its business culture which they may use to get
successfully than now in the future where competition between current organization may
increase. For instance, they may encourage staff to take part in decision-making process and
share own point of views reading improving productivity and operational efficiencies. This kind
of initiatives let them work with full motivation and enthusiasm, which provide benefits to
company in term of getting success and be competitive for longer.
CONCLUSION
By summing up above discussion, it has been concluded that by using power and role
culture at workplace company has successfully enhanced the motivation and performance level
of workers, which in return improved its operational efficiencies in effective manner.
Furthermore, it has been identified that by using varied approaches and techniques, organization
has motivated its existing as well as new staff members which helped to maximized their
productivity and performance level as well as boost morale. From above analysis, it has been

summarized that by creating positive work culture at workplace, leader has successfully
motivated individual person that are working with ASDA for longer. Moreover, it has been
analysed that firm may create a positive environment for staff members and approach to motivate
them by following further suggestions. For example, they can provide flexible working hours
once in a week.

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