Project Proposal: Employee Training and Customer Satisfaction at ASDA

This project proposal examines the effectiveness of employee training on customer satisfaction within ASDA, a British supermarket chain, during the COVID-19 pandemic. It investigates the benefits of training, acknowledges challenges faced by retailers during the crisis, and explores ways ASDA can provide training to employees. The proposal includes a literature review discussing the importance of training for enhancing customer satisfaction, improving employee retention, and increasing employee performance. It also addresses issues like production impacts, sales decline, and business practice challenges due to COVID-19. The research methodology outlines primary and secondary data collection methods, including online surveys and qualitative/quantitative analysis. Furthermore, the proposal details potential outcomes, a conceptual map, a Gantt chart, and a risk register, covering resource needs, knowledge acquisition, and potential health and safety concerns. The conclusion emphasizes the crucial role of training in enhancing employee performance and customer satisfaction during the pandemic, highlighting various data collection methods and their impact.

Project proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
It is very important for organisation to conduct effective and efficient training to its
employees in order to increase their capability and performance (Numonjonov, 2020). Through
effective training organisation will be able to successfully carry out business practices. This
report is based on ASDA. This is British supermarket chain that is providing different kinds of
products and services to customers in order to meet with their requirements. This company is
dealing in retail sector and it was developed in year 1949. ASDA is consider as leading British
supermarket chain and head office of this organisation is located in England. Founder of this
organisation is Peter and Fred Asquith. Products of ASDA includes grocery, general
merchandise, financial services and so on. It is offering its products and services to worldwide
market area.
Aim: To explore the effectiveness of training of employees over customer satisfaction during a
pandemic crisis of Covid-19. A study on ASDA
Objectives
 To identify the benefits of training of employees over customer satisfaction within the
retail sector.
 To acknowledge the issues faced via retailers due to the spread of Covid-19
 To determine the ways in which ASDA can render training to employees during a
pandemic crisis
Questions
 What are the benefits of training of employees over customer satisfaction within the retail
sector?
 What are the issues faced via retailers due to the spread of Covid-19?
 What are the ways in which ASDA can render training to employees during a pandemic
crisis?
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LITERATURE REVIEW
To identify the benefits of training of employees over customer satisfaction within the
retail sector.
As per the views of Christoper Pappas (2021), it has been analysed that training of
employees is very important and it will help employees to carry out required set of task in
significant manner. it is essential that ASDA company is providing proper training to its
employees as it will help in enhancing customer satisfaction with in retail sector (The Top 5
Online Training Benefits In The Retail Sector, 2021.). It is crucial that employees are able to
provide proper satisfaction to its employees in order to meet with the desired objective of
business (Zatsiorsky, Kraemer and Fry, 2020). Benefits of training of employees over
customer satisfaction with in the retail sector is mention below –
• Enhance information regarding policies and procedure – Training of employees is
significant in order to enhance information regarding the policies and procedure
of business. Through training and development practices respective company is
able to provide information to employee about updated polices and procedure of
organisation in order to successfully carry out organisational task.
• Improve employee retention – It has been identified that training and development
practices is significant for company in order to improve employee retention. By
performing effective training practices ASDA company will be able to retain
talented employees and carry out business practices successfully. This will assist
company is gaining competitive edge over other rival companies.
• Increase performance of employees – training and developing is very crucial and
effective in order to increase performance of employees. It will lead to have major
impact on capability and performance of employees to carry out business task in
more significant manner. It has been analysed that trained employee will be able
to perform organisational task in more effective and significant manner.
To acknowledge the issues faced via retailers due to the spread of Covid-19.
According to the views of Ben Unglesbee Daphne Howland Kaarin Vembar (2021), It has
been analysed that there are different issues and problems that is faced by retailer because of the
spread of COVID 19 (Foley, 2020). Retail sector is very large as it include number of business
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and products or service that is significant for meeting with the requirements of customers (The
impact of the corona virus on retail, 2021). Different issues or problems that is faced via retailers
due to the spread of Covid 19 is mention below –
 Impact of production of products – This is one of the major issue or problem that is faced
by retail companies in order to successfully carry out organisational task. Due to corona
virus production of products and services in majorly affects of retailers.
 Less sales and profitability – Due to COVID 19 retailers are not able to sale its products
and services to large number of customers. This lead to have major affect over less
reduction in sales and profitability of business. There are different retail companies which
is not able to provide its products or services to potential customer due to Corona virus.
 Issue in performance business practices – Retail companies are facing issues in
performing business practices successfully and significantly. This is one of the crucial
issues which is affecting business and lead to have negative impact over performance of
business.
To determine the ways in which ASDA can render training to employees during a
pandemic crisis.
As per the views of Luciana Paulise, (2021), it has been analysed that it is crucial for
company to provide training to its employees during a pandemic crisis. There are different ways
and approaches that could be consider by ASDA in order to render training to its employees
during a pandemic crisis (7 Ways To Boost Employee Development Amid Covid-19 Crisis,
2021). Training will assist employees is successfully or effectively performing organisational
task as well as attaining desired goals and objectives. Different ways have been determined
through which ASDA can provide training to its employees in order to enhance their
performance during a pandemic crisis is mention below –
 Online training – This is one of the effective training practices that could be consider by
ASDA organisation in order to provide training to its employees as well as enhancing
their capability. Through online training respective company will be able to provide
assistance to employees and enhance their potential to carry out required set of practices
in effective and efficient manner.
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 Leaders guidance or coaching – Leaders guidance and support is significant for
increasing potential of employees to conduct required set of practices in effective
manner. The leaders role has changed essentially with Covid-19, as they needed to figure
out how to lead an out of nowhere circulated work force. They need to give specialized as
well as passionate help to representatives. They require then individualized instructing
and exhortation on the most proficient method to improve in overall performance of
employees as well as meeting with their psychological safety.
RESEARCH METHODOLOGY
This can be describe as the process of collecting and gathering data for different sources
in order to successfully conduct research practices. There are various ways through which
researcher can gather information and data in order to attain required outcomes.
 Primary method – This is refer as the way of collecting or gathering information that is
never used or collected before. Primary research is characterized as a strategy utilized by
researchers to gather information, instead of relying upon information gathered from
recently done research. In fact, the owner of the information (Rodrigues and et.al., 2020).
Primary research is exclusively completed to address a specific issue, which needs inside
and out examination. There are different ways of collecting primary method of data
collect such as survey, observation, online poll, interview and many other. The major
advantage of collecting information from primary methods is that it will provide more
accurate and appropriate information according to the requirement of topic.
 Secondary method – Secondary method of data collection is very effective and efficient
in order to gather data in cost effective manner. Secondary research is a kind of research
that has just been incorporated, gathering, coordinated and distributed by others. this
includes the information that is gathered in primary data. It incorporates reports and
studies by government organizations, exchange affiliations or different organizations
your industry. This is useful method of gathering information as researcher is able to find
information in cost effective manner as well as includes less time.
 Qualitative analysis – This is consider as the way of analysing and determining
information from different sources. Qualitative analysis deals with the intangible and
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inexact information that will support researcher in taking correct or accurate decisions.
This is significant in order to collect information form general behaviour of pheromone.
Through this method of collecting or analysing data researcher will be able to find
accurate information that will have significant impact on decision making.
 Quantitative analysis – Quantitative analysis includes the process of collecting and
analysing numerical data or information. This is consider as the systematic and more
accurate way for gathering information and data as it will help in enhancing research
practices (Saunders and et.al., 2020). In this, information and data can be represented in
the form of number or statistical data. methods of gather data through quantitative
analysis is focus groups, case study research, interview and so on.
In this research, investigator is considering primary methods in order to find accurate and
appropriate information. It is significant that researcher is considering primary data as it will
provide more to the point information and help in better decision making. researcher is
considering online survey as this will be most effective to gather information and there will
be 30 respondents who are employees of ASDA company.
Potential outcomes
Through this research practices and collected data it has been analysed that retail
company needs to successfully conduct training of employees as it will help in enhancing
customers satisfaction and effectively conducting business practices during COVID 19
pandemic. It has been determined that there are various benefits that could be attain by company
through training practices and it will assist in enhancing business performance.
A conceptual map that outlines the concepts explored in the Literature Review
This includes creation of thesis or objectives in order to collect data and information. After this
data is gathering from different sources such as primary and secondary. Data will be analysed in
order to attain set outcomes and accomplished desired goals. After analysing data, different
recommendation and decision on data will be conducted.
Gantt Chart
Risk Register
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 The resources you would need, what are the risk, where you lack resources, knowledge,
access etc.
In this research different resource that will be required are financial resources, human
resources, raw material and so on. Lacking resources are financial resources as in order to
carry out different practices successfully research need to gather more financial
resources.
 The knowledge you have and/or intend to gain during the project, how have you ensured
you will be able to gain the knowledge you need for the successful completion of the
dissertation.
Through this research, investigator will be able explore information regarding
effectiveness of training of employees over customer satisfaction during a pandemic
crisis of COVID 19. Accomplishment of desired objectives will assist in ensuring the
researcher is able to gain the needed knowledge for successful completion of dissertation.
 Any health and safety issues that may arise.
Health and safety issues that may arise are fire and explosion, transportation or vehicle
related accidents, manual handling and so on.
 Any other risks that you perceive for the dissertation.
Other risk that researcher may perceive for dissertation is lack of time management
issues. This is one of the crucial issues which will lead to have negative impact on
researcher performance.
CONCLUSION
From the above report it has been analysed that training is play very important role in
organisation and it will lead to increase performance of employees in order to enhance customer
satisfaction during pandemic crises of COVID 19. There are number of benefits of training of
employees over customer satisfaction in order to enhance business practices and attain desired
goals. There are different methods and approaches of data collection that will help in finding
more accurate information and data.
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REFERENCES
Books and Journals
Numonjonov, S.D., 2020. Innovative methods of professional training. ISJ Theoretical &
Applied Science, 1(81), pp.747-750.
Zatsiorsky, V.M., Kraemer, W.J. and Fry, A.C., 2020. Science and practice of strength
training. Human Kinetics.
Foley, G. ed., 2020. Understanding adult education and training. Routledge.
Wong, E., Rice, L. and Kolter, J.Z., 2020. Fast is better than free: Revisiting adversarial
training. arXiv preprint arXiv:2001.03994.
Saunders, D.H. and et.al., 2020. Physical fitness training for stroke patients. Cochrane
Database of systematic reviews, (3).
Rodrigues, L., and et.al., 2020. Effects of an 8-week training cessation period on
cognition and functional capacity in older adults. Experimental gerontology, 134, p.110890.
Chahal, K.S., and et.al., 2020. A hitchhiker’s guide on distributed training of deep neural
networks. Journal of Parallel and Distributed Computing, 137, pp.65-76.
Online
The Top 5 Online Training Benefits In The Retail Sector. 2021. <
https://elearningindustry.com/top-5-online-training-benefits-in-the-retail-sector>.
The impact of the corona virus on retail. 2021. < https://www.retaildive.com/news/the-impact-of-
the-coronavirus-on-retail/573522/ >
7 Ways To Boost Employee Development Amid Covid-19 Crisis. 2021. <
https://www.forbes.com/sites/lucianapaulise/2020/08/11/7-ways-to-boost-employee-
development-amid-covid-19-crisis/?sh=5ee5d49c7563>.
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