This report provides a comprehensive analysis of ASDA's marketing strategies, with a specific focus on its digital marketing and social media presence. The report begins with an introduction to marketing and its importance within an organization, using ASDA as a case study. It then delves into ASDA's marketing mix, examining product, price, place, promotion, processes, people, and physical evidence. The core of the report explores digital marketing, including social media marketing, and explains its significance in contemporary business. Two examples of effective social media content are presented and justified. The report also discusses established models and standards for digital marketing, as well as the reasons behind the effectiveness of social media content. The report concludes by summarizing ASDA's marketing approach and suggesting areas for improvement, such as making marketing campaigns more innovative and aligned with current industry trends. The report also includes references to books and journals to support the analysis.
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