Evaluating Digital & Social Media Marketing: An Asda Case Study

This report examines the role of digital marketing and social media marketing, using Asda as a case study. It discusses the concept of marketing, the marketing mix, and the importance of digital and social media marketing in contemporary business. The report analyzes Asda's digital marketing strategies, including influencer and relationship marketing, and evaluates the effectiveness of their social media content, providing examples of successful campaigns and content types. It also highlights the importance of digital marketing for reaching a wider audience and building customer relationships. The document is available on Desklib, a platform offering a range of study tools and solved assignments for students.