This research proposal aims to identify the benefits of digital workplace transformation in enhancing productivity and performance within ASDA, a British supermarket chain. The proposal outlines the background, research aim, objectives, and questions, focusing on understanding the conceptual framework of digital workplace transformation, identifying its requirements within ASDA, and examining the challenges faced in its absence. The literature review covers these key areas, while the research methodology details the use of positivism philosophy, a deductive approach, survey strategy, and quantitative research choice with primary data collection via questionnaires from 30 ASDA managers, employing probability sampling. The anticipated outcome highlights the importance of digital transformation for improved customer experience, actionable results, and higher productivity. The proposal includes a Gantt chart for project timeline and references relevant academic sources. Find more solved assignments and past papers on Desklib.