Strategies and Initiatives for a Diverse Workforce at ASDA (Business)

This report examines ASDA's strategies for building a diverse and inclusive workforce. It begins with an introduction to the importance of diversity and equality in the business environment, specifically focusing on ASDA, a UK-based supermarket. The report outlines the project's aims, objectives, and research questions, followed by a detailed project management plan covering cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are developed to provide a timeframe for the project. The research methodology includes qualitative and quantitative research methods, data collection through primary and secondary sources, and sampling techniques. The report presents a questionnaire used to gather data from 30 respondents and analyzes the research findings, including themes related to the importance of diversity and the methods ASDA uses to build an inclusive organization. Finally, the report provides recommendations based on the research and reflects on the value of the research in meeting the stated objectives. The report concludes with references to the sources used.

Managing a successful
business

Table of content
Contents
INTRODUCTION...................................................................................................................................3
TASK 1...................................................................................................................................................3
P1 Aim and objective of project..............................................................................................................3
P2 Development of project management plan.........................................................................................3
P3 Develop work breakdown structure and Gantt chart to provide timeframe.........................................4
TASK 2.......................................................................................................................................................6
P4. Carry out small research by applying different research methods.....................................................6
TASK 3.......................................................................................................................................................8
P5. Analyze research and data using appropriate tools and techniques....................................................8
P6. Appropriate recommendations as a result of research information................................................11
TASK 4........................................................................................................................................................12
P7. Reflection on the value of undertaking the research to meet stated objectives.............................12
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................14

TOPIC
“Which type of strategies as well initiative is taken by the company in order to build a diverse
and inclusive workforce”
INTRODUCTION
In the fast-changing world managing business environment equality and diversity are the
essential aspect for the company which tend to provide better working culture for the company.
Diversity consist of different element such as age, gender and ethnic background which company
have to acquire so to achieve desire aims and objective in the well define manner (Bartelds,
2019). On the other hand, equality describe about similarity in providing all the benefits services
to consumer. The present report is based upon ASDA which is British supermarket retail store
which deals in grocery items. The company headquarter is located in UK and there are 165000
working for the company. The project describes about various kind research method which is
used for completion for work effectively. Apart from this recommendation and reflection is been
used to describe about the company workplace effectively.
TASK 1
P1 Aim and objective of project
Overview of the company: ASDA is the one of the largest convenience stores in entire
UK and its main office is located in Leeds, United Kingdom. The firm was founded in year 1949
and there are 631 stores in UK. Beside the grocery items company also offer different kind of
other services such as financial and mobile phones.
Research aim:
“To determine the different strategies and initiative taken by the company for developing
diverse and inclusive workforce”. A case study on ASDA.
Research objective:
 To figure out the concept of diversity and equality at workplace.
 To understand the method, use by ASDA to create diversity within a company.
 To examine the importance of diversity at workplace.
Research question:
 Why implementation of diversity and equality is essential at workplace.
 What kind of method to be used by ASDA to build inclusive organization?
 What is the importance of diversity and inclusive is referred to the ASDA?

P2 Development of project management plan
This is considered as the process in which company use to develop different kind of
method such surveys and research to meet the objective research in a well define manner. The
plan is mainly developed by investigator by analyzing different aspect of project as this provide
better result. There are various kind of aspect which must be consider while planning is
explained down below:
Cost: This describe about the monetary value which is essential for the completion of
project in the well define manner. For this particular project of ASDA investigator require 2000£
to successfully completion of work. As this vital for the researcher to funds effectively for
fulfilling the objective of the work.
Scope: The scope of research in wide as this provide vast information about the diversity
at the workplace. ASDA have to take initiative which help in increasing the scope for the
company to improve the performance of the company.
Time: This is very important as completion of research work on time is very crucial. The
excepted time which is taken for this research is around 20 days. So, this is vital for the
invigilator to use time effectively.
Quality: It is work quality which help in creating effective work as per the standard. This
sis vital for the researcher to collect data from the reliable sources which help in increasing the
productivity and also aid in improving the work quality in a well define manner.
Communication: This is a method through which company use to increase the
productivity and efficiency so that it helps in increasing desire result and effectiveness in a
proper manner. There are different ways of communication such as E- mail, chat box and Skype.
All these methods are used by researcher for completion of work.
Risk: This describe about the theft or threat for investigator while completion of work
research. The rise in cost during work can be consider as the risk which must be taken care off to
bring out effective result in a well define manner.
Resources: In order to finish the research, investigator require different resources such as
Laptop, money, internet, mobile and many other tools which are used to for the completion of
work effectively. So, this is essential to all the resources which are timely to be used for the
completion of work in effectively way.
P3 Develop work breakdown structure and Gantt chart to provide timeframe
Gantt chart: This chart is most commonly used in the project management at it is
consider as most commonly used method to describe the time activities. In the left side of chart
there are list of different activities whereas on the other hand the length of bar describes about
the date and activity which is used by the company (Becker, 2020). For the researcher this is
very effectively tool which help in providing all the crucial knowledge and assist in completion
of work in timely manner.

Work break down structure: This is the method which is used by the company to break
down the large amount of work into manageable work. The structure help in describing the work
into major parts of the research and help reducing stress for the investigator. For the project
purpose invigilator can use such technique which aid to increase the productivity and work can

be easily managed. Apart from this, the tool describes about the three different element of project
which are describe with the help of chart effectively.
TASK 2
P4. Carry out small research by applying different research methods
Research method
This refers to the investigation which is widely used in the result to gather all the vital
information which is associated with work. There different kind of research work which is done
to gather the data are briefly explained down below:
Qualitative research: This kind of research is bases upon the work quality and it is
mainly done by using theoretical as well as practical knowledge (Gürkan, and Çiftci, 2020).
Along with this, there are different ways through which this research is carried forward is the
observation, group discussion, interviews etc. This is also considered as the most effective tool
which help in improving the productivity and provide better outcomes.
Quantitative research: This is the process in which tools as well as techniques are used
to understand the different aspect of work. It consists of mathematical calculation, statistical data
and computer-generated information. Hence the information is mainly gathered by creating
questionnaire, surveys and online interview.
Data collection methods
There are alternative ways through which data can be collected which are briefly
explained below in detail manner:
Primary source: This is method in which all the vital information is collected by the
researcher on their own. The prime source of data collection is survey, questionnaire, interview,

online survey, group discussion, observation etc. By the assistance of such method investigator
can carry forward the research in well define manner.
Secondary source: In this the data are easily accessible and available for different
people. By using this kind of source, the surveyor uses the information for the completion of
work effectively (Burlakovs and et., al., 2019). There are various sources through which data can
gathered are books, journals, internet, company websites, articles, journals, magazines,
newspapers etc.
From the above discussed information this has been identified that there is different kind
method such as primary and secondary method can be used for successful business project.
Hence this assist in completion of work in a well define manner.
Sampling: This is used to monitor the different aspect which are interrelated to
population. The investigator has to collect the sample from the respondent as this provide basic
result. For the completion of this project 30 respondent have been taken which are used in
research to accomplish desire aims and objective of investigator. Apart from this random
sampling method been used in ASDA employee are chosen for the sample.
Questionnaire: It is document which include different questionaries’ and with the
purpose of collecting data which are used to figure the problems and make changes to overcome
the result. This is the method through which investigator use to direct the communication and
collect the information.
Questionnaire
Q1. Why implementation of diversity and equality is essential at workplace?
(a) Increase productivity
(b) Encourage more female employees
Q2. What kind of method to be used by ASDA to build inclusive organization?
(a) Supervising program
(b) Transparency in pay
(c) Encouraging female workers
Q3. What is the importance of diversity and inclusive is referred to the ASDA?
(a) Increase employee relation
(b) Improve workers involvement
(c) Increase Skills of employees.
Q4. Are you familiar with the term equality and diversity?
(a) Yes
(b) No
Q5. What are the problems that are faced by management of ASDA during imposing
equality and diversity at workplace?
(a) Lack of pay
(b) Workers involvement
Q6. Provide suggestions to deal with the challenges of imposing equality and diversity at
workplace.

TASK 3
P5. Analyze research and data using appropriate tools and techniques
Theme 1: Implementation of diversity and equality is essential at workplace?
Q1. Why implementation of diversity and equality is essential at
workplace?
Frequency
(a) To increase productivity 15
(b) Encourage more female workers. 15
(a) To increase
producticvity (b) Encourgae more
women workers.
0
2
4
6
8
10
12
14
16
Series1
Interpretation: From the above stated graph this has been analyzed that there 15
candidate where told that this will help in increasing the productivity where as other remaining
people say that this method will help in increasing more and more female workers which help in
developing equality and diversity at the workplace.
Theme 2: Method to be used by ASDA to build inclusive organization?
Q2. What kind of method to be used by ASDA to build inclusive
organization?
Frequency
(a) Supervising program 10
(b) Transparency in pay 12
(c) Encouraging female workers 8

(a) Supervising
program (b) Transparency
in pay (c) Encouraging
female workers
0
2
4
6
8
10
12
14
Series1
Interpretation: From the above graph this has been figured out that 10 employees told
that ASDA must implement supervising program where 12 employees were in the favor that
there must be transparency in the pay and the remaining 8 workers suggested that company must
empower the female workers in order to maintain equality and diversity at the workplace.
Theme 3: The importance of diversity and inclusive is referred to the ASDA?
Q3. What is the importance of diversity and inclusive is referred to
the ASDA?
Frequency
(a) Increase employee relation 14
(b) Improve workers involvement 10
(c) Increase Skills of employees. 6
(a) Increase employee relation
(b) Improve workers involvement
(c) Increase Skills of employees.
0
4
8
12
16
Series1
Interpretation: This has been concluded from the above chart that 14 candidate the
diversity bring employee relation where 10 respondent told that this will help in increasing
worker involvement and the remaining 6 employees told that the equality aid ASDA to increase
the skills of propel as bring out effective result which are useful for the company for a longer
time period.
Theme 4: The concept and the term equality and diversity?

Q4. Are you familiar with the term equality and diversity? Frequency
(a) Yes 16
(b) No 14
(a) Yes (b) No
13
13.5
14
14.5
15
15.5
16
16.5
Series1
Interpretation: From the above this has been derived that there 16 respondents were
aware about the term equality as well as diversity whereas other 14 people were having no idea
about this term. So, this is essential for ASDA management to inform and provide training to
employees which to make aware about diversity in the well define manner.
Theme 5: Problems that are faced by management of ASDA during imposing equality and
diversity at workplace?
Q5. What are the problems that are faced by management of ASDA during
imposing equality and diversity at workplace?
Frequency
(a) Lack of pay 10
(b) Workers involvement 20

(a) Lack of pay (b) Workers involvement
0
5
10
15
20
25
Series1
Interpretation: This has been interpreted that while implementing equality and diversity
at the work place the management of ASDA have to face different problem such as lack of pay
and many more. From the survey this is been clear that 10 candidates to the major problem will
be lack of pay whereas the reaming 2o workers told that it will reduce the employee’s
engagement and reduce the workflow and other productivity for the longer time period.
Q6. Provide suggestions to deal with the challenges of imposing equality and diversity at
workplace.
This has been suggested to the management of ASDA is to change the policies and bring
out effective result which use to increase productivity along with the working culture more
effectively. Apart from this, the manager of the company has to provide training and
development program which help in increasing the skill of the individual working for the
company. Beside this proper communication channel must be setup as this help in providing
better result and output. Although the company must practice equal opportunity to every
employee which aid in developing working environment (Haidar, 2020). As to deal with the
various challenges firm have to track the employee’s activities and ensure to redefine and need
of change in diversity. The most effective aspect is to reduce the discrimination and to clamp
down the all kind of problems which help in developing effective working culture in ASDA.
Apart from this, management of the company have to hold up the mandatory guidelines
in which each employee has to take participate as this help in increasing the entire process
effectively. Although policies need to be rectified as this reduce the risk of failure. While
imposing equality the workers are to liable as when new changes occur there are conflict and
chaos. In order to manage such cost this, is vital for the company to held accountable for the
inappropriate behavior which reduces the work and provide better culture in organization. The
problem occurs as diversity continuous to evolve with the assistance of legislation. So, the
overcome the challenges the management have to use vital steps as it manages surrounding
appropriately.
P6. Appropriate recommendations as a result of research information
The suggestion is provided to ASDA management to improve the working culture and
workplace diversity. By analyzing the above research this has been identified that there are

various flaws which must be taken care of and make changes which overcome the problem and
improve the working culture in an appropriate manner. Here are some of the recommendation
which are briefly explained below in detail manner.
 This is been suggested to ASDA is to improvise their corporate policies and make crucial
changes which aid in increasing the workplace diversity and provide equal opportunity to
each and every employee which are present within the company (Yevlanov and et., al.,
2019). Hence this will help in increasing the productivity and improve the working
condition of workers.
 Beside this, employees who are not aware with term of inclusive environment have to
provide training and development program which help in spreading awareness and
increase the productivity of the company. Apart from this it, facilitate organization to
develop a sustainable business model for the longer time period.
 From the research this has been analysis that lack of female worker is the major challenge
for the company so in order to overcome such problem this is suggested to the company
to have promote more women which assist in improving the culture and provide better
result.
 Apart from this, this is also recommended to ASDA to ensure that there is proper
involvement of employees, so this provide motivation factor and employees tend provide
effective result for the growth and expansion of the company.
TASK 4
P7. Reflection on the value of undertaking the research to meet stated
objectives
While working on the researcher work, I follow all the guidelines and procedure in order to
complete the task effectively. I used all my knowledge as well as skills which help to face all the
challenges and problems which were faced during the entire investigation. I tend to use different
kind of tools such as work break down structure which help me to manage my work a data
appropriately. Beside this, I have also improved my communication skills which is very useful in
my career. Although I came across various hurdles and with my ambition, I used to manage all
my task properly. To carry forward the research work effectively I used questionnaire in order to
gather the data which is very essential for improving the quality of work.
Due to this project I used to manage my time which help me to understand the
importance of time management. Along with this, my teachers and superiors help me to clear my
doubts and provide proper guidance for the successful compellation of work. By using
appropriate research methods and data collection method I gather reliable information which
help in maintaining the quality of the project. I also improve my interpersonal skills which is
very crucial for future growth and development. Furthermore, is also learn about managing the
resources such as money and other material which are used for completion of research project.