Analyzing Globalisation Strategies for ASDA's Emerging Market Entry

This research proposal examines the significance of globalisation and the strategies employed by organizations, specifically focusing on ASDA's expansion into emerging markets. The study aims to define globalisation, analyze its impact on ASDA, identify effective market entry strategies, and determine measures for achieving a competitive edge. The proposal outlines research objectives, questions, and the rationale behind the project, including links to relevant subjects and personal interests. It reviews literature sources on globalisation and its benefits, along with market entry strategies like franchising, exporting, and joint ventures. The proposal details activities, timelines, and a Gantt chart for project management. It also specifies the research approach, methodologies, including qualitative research, inductive approach, and data collection methods such as questionnaires and literature review. The study uses a non-probabilistic sampling approach with 40 respondents. The proposal includes references and sections for tutor and project proposal checker comments and agreements.

Research Form

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To analyse the significance of globalisation and several strategies
employed by organisation for entering into emerging market. A study on
ASDA”
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Research objectives
 To learn about the concept of globalisation.
 To determine the significance of global business expansion in context of ASDA.
 To identify several strategies that ASDA can employ for entering into emerging
market.
 To measures the ways through which ASDA can achieve competitive edge at
emerging market.
Research questions
 What is the concept of globalisation?
 Describe about the significance of global business expansion for ASDA?
 Explain about several strategies that ASDA can employ for entering into emerging
market?

 What measures ASDA must adopt to achieve competitive edge at emerging market?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
The main purpose behind conducting this investigation is to determine several strategies that
an organisation usually adopt for entering into global market. In addition to this it also
support researcher in increasing knowledge regarding the benefits that a business gain while
expanding business at emerging market. This in turn further support researcher in future
perspective as he/she become able to expand business effectively. The current topic is
important as it help researcher as well as reader in enhancing there understanding regarding
global business & importance of emerging market and can be used for academical purpose.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
The concept of globalisation
According to the view point of Kschweit, 2019, globalisation is a process through which two
countries get integrated in term of social, cultural, economical and political perspectives by
reducing the barrier of national boundaries. This action is basically taken to improve the flow
of trade practices for the development of business and society as well. Globalisation supports
multinational organisations to increase its power for influencing the political and economical
decision in order to gain higher success within marketplace. In addition to this globalisation
also support an organisation to expand its business operations and targeting larger number of
customer to gain higher profitability which in turn support in gaining competitive edge.
Significance of global business expansion in context of ASDA
As per the view point of Jan-Emile, 2017, now a days companies of all size whether small to
large are trying to establishing its operations in foreign market to get an opportunity of
market growth and diversification. These actions will provide several benefits to ASDA
which includes a new market to serve, access to new talent or expertise, achieving
competitive advantage, foreign investment opportunity and diversification. These all are the

major significances that support ASDA in improving its market value after getting enter into
global business market.
Several strategies that ASDA can employ for entering into emerging market
According to the view point of Naseem Jeewa, 2019, entering within the foreign market,
especially within the a contry which is strict within the rules and regulations is a very
daunting task. Hence it is very essential for ASDA to adopt an effective market entry strategy
in order to establish a strong foothold within a new country. These includes franchising of
brand, direct exporting, joint venture, partnership and licensing. No two nations are similar,
hence it is very essential for a company to choose a strategy that provides a “one size fit for
all” so that their would be consistence in term of operating business as this make it easier to
manage work of different branches.
REFERENCES
Naseem. J. 2019. 8 Strategies to Enter a New Foreign Market. [Online] Available
through:<https://www.bubblestranslation.com/8-strategies-to-enter-a-new-foreign-market/>./
Jan-Emile. 2017. benefits of international expansion. [Online] Available through:
<https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2017/12/5-benefits-of-
international-expansion.html>./
Kschweit, 2019. concept of globalization. [Online] Available through:
<https://www.enotes.com/homework-help/explain-the-concept-of-globalization-and-its-
567033>./
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
there are different activities which has to be considered to
get correct and appropriate outcome as conclusion and
How long this will
take:

recommendations. Some activities are discussed as under-
Introduction
Setting aims and objectives
Literature review
Research methodology
Collection of data
Analysis of data
Conclusion and recommendations
Submission of final report
5 days
12 days
15 days
18 days
12 days
15 days
20 days
3 days
Milestone one: ______Research Proposal___________
Target date (set by tutor): _________6/5/19___________
Milestone two: _____________Research Project___________
Target date (set by tutor): _________8/14/19_____________
Gantt Chart
Gantt chart is defined as a graphical representation of activities along
with the time taken by them. This support in providing an understanding
regarding the sequences of activities to the researcher so that actions

can be performed in effective manner.

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Research methodology is important part of research because it involve description related to
the tools and techniques which will be utilise for gathering, arranging or interpretation of
information in the way that will support objectives of research.
Type of investigation – There are mainly two type of investigation such as quantitative and
qualitative which assist in forming proper data selection. In quantitative research method data
gathered is in the form of facts or figure related to specific information in statistical manner.
Whereas, Qualitative research is that in which information or data collected are in detailed
manner. This investigation is based on qualitative research method.
Research approach – It is mainly of two type i.e., deductive and inductive. The inductive
approach help in conducting appropriate analysis with the assistance of theories and
hypothesis. Whereas, deductive approach is the one that focus on building new theories
through presenting statistical facts in relation of particular issues. For conducting this
research inductive approach will be use as research is based on qualitative method.
Data collection tool:- There are basically two type of data collection tools that are used in
investigation such as primary and secondary research methods. Primary data collection tool is
one which help in gathering fresh information that has not been used previously with the help
of interview, questionnaire, focused group etc. On other side secondary method is one in
which information is gathered which is already published by some another person from
sources like books, journals, articles etc. In this investigation both the methods will be used

in which for primary information questionnaire and to gather secondary data literature review
will be used.
Data sampling:- Sampling refers to the technique of selecting group of people for survey in
a manner that represent whole population. These are basically of two type such as
probabilistic and non-probabilistic data sampling. In current investigation random sampling
approach will be used under non-probabilistic type by taking 40 respondents as sample size.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
“To analyse the significance of globalisation and several strategies
employed by organisation for entering into emerging market. A study
on ASDA”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Yes this investigation involves human participants.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Respondents for investigation are employees and will be selected using random sampling.
Describe the processes you will use to inform participants about what
you are doing:
For informing participants E- mail will be used that help in collecting
information from employees which is consider as most reliable way to
perform investigation.
How will you obtain consent from participants? Will this be written?
How will it be made clear to participants that they may withdraw
consent to participate at any time?
Consent of participants will be collected in the written form which is authentic method for
research purpose.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be

asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
Researcher will be able to access and analyse the personal information gathered from
respondents as they are responsible for collecting information.
During the research:
Researcher
Where will the data be stored?
The gathered data will be stored within the computerised form.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:

After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
This data will be kept within the word document format for at-least one
year.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of