Strategies for Employee Engagement at ASDA Post-Pandemic Era

This research report explores employee engagement strategies at ASDA, a British supermarket chain, in the context of the current competitive environment and post-pandemic workplace transformation. The study aims to examine strategies for employee engagement, focusing on understanding the concept, analyzing various strategies used by ASDA, and examining challenges faced during implementation. The research employs a qualitative approach, utilizing primary and secondary data collected from 20 ASDA employees, and thematic data analysis. Key findings highlight the importance of employee engagement, the benefits ASDA derives from its strategies, and the challenges encountered. Recommendations include continuous feedback from employees and investment in well-being and recreational activities to enhance employee engagement and improve overall performance. The report concludes that employee engagement is crucial for company success, motivating employees, and increasing company performance.

Research Project

TABLE OF CONTENT
 INTORDUCTION
 AIMS AND OBJECTIVES
 RESEARCH METHODOLOGY
 DATA INTERPRETATION
 CONCLUSION
 RECOMMENDATION
 REFERENCES

INTRODUCTION
 In the current competitive environment, it is very necessary
for companies to motivate and engagement employees for
longer.
 This is pertaining to the fact that employees are the one who
perform the work and in case they will not be good then this
will be affecting performance of company.
 The present study is based on ASDA which is a British
supermarket chain.

AIMS AND OBJECTIVES
Aim
To examine the different strategies which can be used for employee engagement after pandemic with respect to current
workplace transformation. A study on ASDA.
Objectives
 To develop understanding relating to concept of employee engagement and its significance in motivating employees.
 To analyse various strategies for employee engagement with respect to ASDA for improving the performance after
workplace transformation that is current pandemic.
 To examine the various challenges which are faced by ASDA while implementing the employee engagement strategies
with respect to workplace transformation.
 To recommend some of the strategies which ASDA can use in order to eradicate and solve the issues faced due to
workplace transformation.

RESEARCH METHODOLOGY
Type of methodology Methodology used
Research type Qualitative research type
Research approach Inductive approach
Research philosophy Interpretivism approach
Data collection Primary and secondary methods
Sampling 20 employees of ASDA
Data analysis Thematic data analysis

DATA ANALYSIS
Theme 2- Yes, ASDA is using the employee
engagement strategies after the pandemic.
Theme 1- Yes, there is familiarity with the concept of
employee engagement.

CONTINUED….
Theme 3- All of the above involves the benefit which
ASDA enjoys by using employee engagement
strategies.
Theme 4- Positive impact is being created by ASDA
when they implement employee engagement
strategies.

CONTINUED….
Theme 5- Providing growth opportunity and financial and non-
financial motivators will be the best strategy for engaging
employees.
Theme 6- Yes, there are different types of challenges which
affects the implementation of employee engagement
strategies to a great extent.

CONTINUED….
Theme 7- All of the above are the challenges which are faced by ASDA
for engaging employees in better and effective manner.

CONCLUSION
 In the end it is concluded that using employee engagement strategies is very important for the
company to be successful.
 The reason underlying this fact is that it motivates and engages employees towards company and
its performance increased.
 The above research inferred that setting up of aim and objective is essential as it provides base to
the company.

RECOMMENDATION
 With the above analysis it is clear that use of employee engagement strategy is important
and ASDA is undertaking it properly.
 Then also there are some of the recommendation which can assist ASDA to improve the
working. These recommendations are as follows-
 Continuous feedback from employees
 Investment in well being and recreational activities

REFERENCES
 NDONGA, K. and TSHUKUDU, T. T., 2020. Assessment of employee
engagement in the Botswana public service. European Journal of Social
Law/Revue Européenne Du Droit Social. 46(1). pp.51-65.
 Adhitama, J. and Riyanto, S., 2020. Maintaining Employee Engagement and
Employee Performance during Covid-19 Pandemic at PT. Koexim Mandiri
Finance. JoUrnal of Research in Bussiness and Management. 8(3).
 Srinivas, R. V., 2021. Factors effecting employee engagement: A review paper
on employee engagement. Annals of RSCB. 25(4). pp.15353-15360.
 Kumari, K. T., 2021. Chapter-7 Green Work Life Balance: A Strategy to
Mushroom Employee Engagement. MULTIDISCIPLINARY, p.91.