ASDA's Employee Engagement Strategies: Navigating Workplace Changes

This report examines employee engagement strategies at ASDA following the pandemic and significant workplace transformations. It begins by defining employee engagement and its importance in motivating employees, then analyzes the specific strategies ASDA employs to improve performance during these changes. The research identifies challenges faced during the implementation of these strategies, such as differentiating employee needs and maintaining work-life balance. Data was collected through primary research involving employee surveys and secondary research from academic articles. The analysis reveals that while ASDA utilizes strategies like recognizing top performers and gathering employee feedback, challenges persist in clarity of communication and balancing employee needs. The report concludes with recommendations for ASDA to address these challenges and enhance employee engagement further, emphasizing the importance of human resource management in ensuring smooth implementation and avoiding unexpected errors. Desklib provides a platform to explore similar solved assignments.

Research Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................4
RSEARCH METHODS...................................................................................................................6
Research Philosophy...................................................................................................................6
Research type..............................................................................................................................6
Research Approach.....................................................................................................................6
Data collection............................................................................................................................6
Data analysis...............................................................................................................................7
Sampling.....................................................................................................................................7
Ethical consideration...................................................................................................................7
Timeline......................................................................................................................................7
DATA ANALYSIS..........................................................................................................................8
REFLECTION...............................................................................................................................16
CONCLUSION..............................................................................................................................16
RECOMMEDATION....................................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................20

INTRODUCTION
In the current competitive environment, it is very necessary for companies to motivate
and engagement employees for longer. This is pertaining to the fact that employees are the one
who perform the work and in case they will not be good then this will be affecting performance
of company. the present study is based on ASDA which is a British supermarket chain. The
present research will be analysing the concept and importance of employee engagement. Along
with this, different employee engagement strategies will be analysed which are assistive to
motivate employees. In the end the challenges will also be evaluated which can affect the
implementation of employee engagement strategies.
Aim and objectives
Aim
To examine the different strategies which can be used for employee engagement after pandemic
with respect to current workplace transformation. A study on ASDA.
Objectives
 To develop understanding relating to concept of employee engagement and its
significance in motivating employees.
 To analyse various strategies for employee engagement with respect to ASDA for
improving the performance after workplace transformation that is current pandemic.
 To examine the various challenges which are faced by ASDA while implementing the
employee engagement strategies with respect to workplace transformation.
 To recommend some of the strategies which ASDA can use in order to eradicate and
solve the issues faced due to workplace transformation.
Research question
1. What is the concept of employee engagement and its importance?
2. What are the strategies used by ASDA for engaging employees post pandemic that is
workplace transformation?
3. What are the challenges faced during implementation of employee engagement strategies
with respect to current workplace transformation that is pandemic?
4. What are some of the recommended steps for avoiding the challenges being faced by
company?
Rationale

Currently the environment is competitive and workplace is also very transforming. This
is very necessary because within the external environment there are many different changes
which affects the business. Hence in the current scenario the major workplace transformation is
current pandemic. Also many workplace transformation is taking place in order to manage it, it is
necessary for companies to have a good set of employee. After the pandemic, most of the
employees were not liking to go for the job and this can affect the working efficiency of
companies. Hence, because of this, the present research topic is selected as it will increase the
knowledge relating to strategies pertaining to employee engagement.
LITERATURE REVIEW
Theme 1
From the analysation of Sugianingrat and et.al., (2019) employee engagement has been
considered as the most important indicator of the gauging work satisfaction. This is the concept
which is able to describe the level of enthusiasm and dedication of a worker toward their
company's performance for making a difference. Milliman, Gatling and Kim, (2018) supports
that as the employees in the current era has been considered to be seen more involved in the
work, enthusiastic about the organization about their work for the sense of belonging and being
able to afford the flexibility of the schedules of the locations. The employee engagement in the
current times has been able to increase the likelihood employees being able to establish the
positive emotional connection with organization.
Hameduddin, T. and Fernandez, (2019) explained that employee engagement is very
essential for an organization as it helps it in effective strategies that are in-place for helping the
business create a better work culture, reduce staff turnover and also increase the productivity.
This is the factor which helps the organization in building a better work culture and customer
relationship for being more profitable. Rameshkumar, (2020) supported as engaging employee
has critically important for retaining valuable employee as it is very essential for employee
satisfaction.
Theme 2
According to Jena, Pradhan and Panigrahy, (2018) there are various strategies which help
an organization to improve work efficiency through employee engagement. This includes the
organization to try to uphold the company core values so that employee show more engagement.
Employees are able to show more employee engagement when they believe that the business is

providing them the growth which they are looking. Opoku‐Dakwa, Chen and Rupp, (2018)
added that recognizing the top performers in the organization can also be the key way in which
the business is able to influence employee engagement. Collection of proper feedback from the
employees is a very strong strategy for keeping them engaged towards business. Employee
engagement is the practice which allows the business to bring growth into the organization with
the help of developed operations.
From the evaluation of Duthler and Dhanesh, (2018) it has been understood that
volunteering opportunities in the organization can help the business find the individuals which
are interested in the growth of the organization. Conduction of the employee engagement surveys
have been seen as the method in which the areas of improvement can be found by the
organization. Chandni and Rahman, (2020) argued that some times the business can gain
employee engagement from its employee by focusing on simple their basic needs. Something as
simple as treating everyone equally and with collaboration in relation to the future of the
employees can also improve the employee engagement. This is the method which helps in the
management of the business through developing employee satisfaction.
Analysation of Burnett and Lisk, (2019) explained that human resource management are
the department which have the biggest responsibility in the management of the employee
engagement strategy. This is due to the ownership of the engagement activities which help the
organization in ensuring everything is running smoothly and in avoiding unexpected errors. Raza
and et.al., (2021) was able to elaborate the concept of how HR recognizes the employees hard
work for their appreciation. This helps in keeping the employees engaged by offering the
opportunity to the organization through making differences that are required. Employees are also
able to improve their engagement with the help of offering flexible schedules that provide the
business with growth. This is the effective strategy for developing strong work culture in the
organization through employee engagement.
Theme 3
In addition to this Nazir and Islam, (2020) also explained that there are challenges which
company faces while implementing employee engagement strategies. One of the most common
challenge is the differentiation and motivation of the needs for each and every employee for
developing differentiation in the operations. As per the view of Lee, Rocco and Shuck, (2020)
meeting the requirements of the business can help in creation of employee engagement while

improve the work efficiency and result in increase in the overall performance. This is important
for the business to improve the work efficiency of the employee and result in the increasing the
overall performance of the implementation strategies.
From the evaluation of Barreiro and Treglown, (2020) the challenges which are faced by
the organization can be considered to be the presentation of the lack of clarity which is amongst
staff and the management. Management of the employee engagement insight can also be
effective for the commitment from the top management and generalization. Wang and et.al.,
(2020) explained that the lack of work and life balance in the organization have been the major
reason for the poor engagement of the employees. The growth of the organization is dependent
of the employee engagement but growth also bring more engagement to the employees.
RSEARCH METHODS
Research Philosophy
Research Philosophy is way through which data about a phenomenon needs to be
gathered, analysed and used (Ngozwana, 2018). There are two different types of Research
Philosophy such as, positivism and interpretivism. In this research positivism is used for factual
knowledge which will be gained through observation and limited data collection.
Research type
There are two basic types of research Qualitative and Quantitative. Qualitative research
involves the collection and analysation of non-numerical data for understanding concepts and
opinions. Quantitative research is the process of collecting and analysing the numeric data for
developing understanding. This research will select qualitative research for research of this topic.
Research Approach
A research approach is the plan and procedure which consists of the steps that have broad
assumptions for detail methods of data analysation and their interpretation. Out of the two
approach of research inductive and deductive, the inductive approach will be used for making
aims and objectives that will provide based for study.
Data collection
Data collection is the gathering of the data required for research (Basias and Pollalis,
2018). There are two sources of data collection primary and secondary. Primary data includes
first-hand data which is gathered by the researcher through surveys, observations, experiments

and questionnaire. Secondary resources include websites, books journals articles and internal
records. Both primary and secondary sources of data are used.
Data analysis
The thematic analysis is used for analysation of the data which will be collected. This
will help in representation of that data in the form of table, graph and their interpretation for the
result of analysis. In such a way the research will be able to conclude a theory for understanding
the concept.
Sampling
This is statistical analysis in which the determination of the number for the observation
for a larger population. The methodology used for this project is essential for sample from the
larger population depending on the analysis being performed. In this research for gathering
primary data 20 employees of the company selected on the basis of random sampling method.
Ethical consideration
For this research ethical consideration are taken regarding the consent of the respondents
and confidentiality of the autonomy of the research. It also assures no damage to the human or
environment.
Timeline
Activities Mont
h 1
Mont
h 2
Mont
h 3
Mont
h 4
Mon
th 5
Mont
h 6
Mont
h 7
Mont
h 8
Mont
h 9
Mont
h 10
Mont
h 11
Mont
h 12
Research
topic
selection
Aims and
Objective
s
Research
proposal
Analysati
on of
secondar

y sources
Research
Methods
Developi
ng
questionn
aire
Collectin
g primary
data
Collating
data
Conclusi
on and
Recomm
endations
Consultin
g with
tutor
Modificat
ion and
submissi
on
DATA ANALYSIS
Theme 1- Yes, there is familiarity with the concept of employee engagement.
Particular Respondent % of Respondent
Yes 12 60

No 8 40
Total 20 100
Interpretation- with the evaluation of primary responses it is clear that majority of people are
aware relating to the concept of employee engagement. This is agreed by 60 % of respondent and
remaining participant does not agree with the same.
Theme 2- Yes, ASDA is using the employee engagement strategies after the pandemic.
Particular Respondent % of Respondent
Yes 16 80
No 4 20
Total 20 100

Interpretation- on evaluation of gathered data it was clear that ASDA is using the different
employee engagement strategies. This is agreed by 80 % of employees because after pandemic
most of the employees were not interested to work. Hence, in order to remove this problem,
company took help of employee engagement strategies. However, 20 % of respondent did not
agree with this.
Theme 3- All of the above involves the benefit which ASDA enjoys by using employee
engagement strategies.
Particular Respondent % of Respondent
Creating better working
environment 4 20
Reduction in employee turnover 4 20
Increase in productivity 3 15
All of the above 9 45
Total 20 100

Interpretation- by evaluating the data gathered it was analysed that there are many benefits which
are being enjoyed by company due to employee engagement. In accordance to 45 % of
respondent it involves all of the above which involves different benefits. These benefit include
creation of better working environment, reduction in employee turnover and increase in
productivity. However, other respondent agrees to these benefits on individual basis.
Theme 4- Positive impact is being created by ASDA when they implement employee
engagement strategies.
Particular Respondent % of Respondent
Positive 14 70
Negative 5 25
No impact 1 5
Total 20 100

Interpretation- with the help of analysis of data gathered from 20 respondents through
questionnaire it was evaluated that positive impact is being created by use of employee
engagement strategies. As agreed by 70 % of respondent when company uses employee
engagement strategies then this motivates employee to work in better and effective manner. On
the other hand, 25 % states that it creates negative impact and 5 % articulates that there is not
impact of using employee engagement strategies.
Theme 5- Providing growth opportunity and financial and non- financial motivators will be the
best strategy for engaging employees.
Particular Respondent % of Respondent
Providing growth opportunities 6 30
Giving financial and non- financial
motivations 6 30
Promoting transparent working 5 25
Providing flexible working environment 3 15
Total 20 100